get more done in less time, #workhacks for your busy life
TRANSCRIPT
#workhacks
#workhacks
THIS isn’t working.
#workhacks
Enter open social collaboration platforms and
work hacks."
#workhacks
What are #workhacks?"
Creating effective solutions to a work problem.
#workhacks
Today’s #workhacks:"• Running your social editorial calendar
(and without a spreadsheet)
• Monitoring online news for story opps • Emailing (better) • Make a cinch of social sharing • Create a robust resource of media queries • Updating your clients and team(s) • Social publishing
#workhacks
Think about your open social collaboration platform like your website or blog. It’s a central
hub where everything lives. You constantly drive everything to it."
#workhacks
This single habit will transform the way you work, your ability to get more
things done and reduce your email consumption and creation dramatically."
#workhacks
If you’re starting here, then you’re missing out.
#workhacks
• Media queries • Task updates
for superiors • Volunteer
activities • Editorial
calendar • Blog/content
creation • Social
publishing
#workhacks
I got out of email and into collaboration."
#workhacks
Monitoring news, competitors & more (IFTTT, mobile, social, lists, Google Alerts)"
#workhacks
We use this content for…"• Social sharing • Story starters • Daily e-blast • Weekly #journchat • Case studies • Media/pitches • Research • Product enhancements
#workhacks
3 tiers of monitoring:"
#workhacks
Copy &
paste
www.ifttt.com
#workhacks
In the hopper for any other applicable Twitter accounts (e.g. clients) + hashtag(s).
{Link}"
Rewritten for other social networks and added to the hopper.
www.bufferapp.com
https://ifttt.com/recipes/18573 J
#workhacks
Get industry news faster than 99% of your peers.
#workhacks
And, if it’s a story starter…(We do 1 of 5 things)"
Blog post, Media pitch,
Social media release; Guest post; or
Archive for later
#workhacks
Social Editorial Calendar
#workhacks
#workhacks
How we create content:
STEP 1: Go to the PR Group.
#workhacks
STEP 2: Assign team members, set a due date and share notes.
#workhacks
STEP 3: Create a
Google Doc within the
track. Everyone is
notified, saves an email and
keeps everything in
one document.
#workhacks
STEP 4: We have an
“official” blog template so that anyone writing for our site can stay consistent
with our branding. I have it starred so that
it’s always available when
working.
#workhacks
How we share content: Create a tactical arsenal (lives in the “umbrella” over all tasks) and
determine priority levels for your messages.
1. Post to Twitter from all possible accounts and, when appropriate, 1) mention (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post); 2) include essential hashtags (if there are a lot of associated hashtags focus on most important first, then include others in future posts); 3) DM people who might like to share with a request to RT; 4) Share post 2-3 times over 2 weeks, then once a month for 3 months, then once every other month (from company account and co-founders accounts)
2. Post to Linkedin company and personal profiles and, when appropriate, tag (@) company name, co-founders, co-workers, investors and/or advisors (depending on the post). ESSENTIAL: Write a helpful, informative message to people with a certain job title or certain industry. Build an email list based on this within LinkedIn. MAKE SURE TO SELECT THE OPTION TO HIDE ALL EMAIL ADDRESSES before sending. You can only do 50 people at a time, so block off at least an hour to send.
For example, tactics 1-5 are for every post, 1-15 are for medium priority and 1-26 are for highest priority.
#workhacks
K.I.S.S."• Identify your “key
times” (Tweriod) • Schedule posts to go out
at times you’re most likely to reach your community (Buffer)
• Automate your sharing (dlvr.it)
• Schedule for G+ (DoShare)
• Reminders to share evergreen content every few weeks or months. (Tracky)
#workhacks
• Plan out 5 to 7 days in advance.
• Keep a social sharing track where this information lives so you can repurpose it.
• Check it daily to remove content or check it.
#workhacks
Where do you find content? "
• Alltop (alltop.com) • Reddit • Feedly or Flipboard
(on iOS) • Google Reader • RSS • Twitter lists • Facebook lists • Tumblr • icanhascheezburger
#workhacks
Bonus Tip! Allow your research to double as content, real-time"
h"ps://www.rebelmouse.com/trendingonline/
#workhacks
Track success of content"
#workhacks
The secret to reducing email…
#workhacks
Group. Everything."
People you frequently email
Projects you’re working on
All of your clients
Research and media lists
Public groups
Partnerships with other businesses
Recipes, crafts and other hobbies
#workhacks
Email" Social collaboration"
Initial project overview, including links to tracks. X Quick hello, introduction (initial comm.) X Interviews, questions, surveys X X Urgent, important update (with link to track) X X Scheduling meetings, lunch X Pitch, media reply X X All company/corporate message X Marketing material creation X Content creation (e.g. blog posts) X
Make your own list. Here’s mine:"
#workhacks
Make your inbox work
for you"
#workhacks
Use quick response email templates on your smartphone
(and if you’re on iOS, there’s a hack for that)"
• Identify an app or built in feature that can be accessed on your computer, smartphone and tablet.
• Type them once and use at your discretion.
#workhacks
Power incoming communication with the same platform."
#workhacks
EXAMPLE: Customer service and requests
#workhacks
Manage media relations (and, gasp, without a spreadsheet)"
#workhacks
Media queries"
What’s your current
process?
Email upon email upon
email?
#workhacks
All pitches are archived, tagged and searchable.
#workhacks
#workhacks
Label, tag, set a deadline and assign appropriately.
#workhacks
Keep client(s), peers, vendors as informed as possible and help your
staff keep you informed, too."
#workhacks
Keep everyone in
the loop
#workhacks
Use for clients, vendors and staff.
Update real-time with
important tasks and
accomplishments.
Amazing archive and opportunity for interaction.
#workhacks
Publish to your social community site"
LVchamber.com
/start
#workhacks
All told, these #workhacks and integration of open social collaboration has personally:
"• Increased ability to produce content by 110%
(from 2 blog posts on one blog per week to 4-6 posts on two-three blogs per week)
• Reduced outgoing email by 25% (from 3,600 to 2,700 over three months)
• Reduced incoming email by 5% (from 9,000 to 8,550 over three months – and still dropping)
• Increase in content sharing on social sites (from 5 to 7 shares on one social account to 5-8 shares across 12 social accounts)
• Drive views to Tracky website by 500% • Create additional communities to engage
(Launched the Google+ PR Community with more than 1,600 active members)
• Increased online engagement for multiple brands (on average, 100 to 1.2K clicks on each article shared)
#workhacks
#workhacks
For a list of all resources mentioned today, visit:
https://tracky.com/46630.
#workhacks
#workhacks
Of “doers,” that is. Instead of talking about what you want to do, you actually do it. That’s a rare
gift and you, my friend, have it. Be proud of your gift and tell the world that
you’re part of an elite group of doers!
You are the 1%. Congratulations! "