get more from your holiday cottage business
DESCRIPTION
Slides from the Get More From Your Holiday Cottage Business event held on 16th July at Darts Farm, Exeter. Joint event with Francis Clark, Stags, Holiday Cottage Advice and e-strategy.TRANSCRIPT
Get more from your holiday cottage business
www.francisclark.co.uk
Chairman’s Welcome
John Endacott
Partner
www.francisclark.co.uk
Housekeeping
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Programme
Simon Cooper, Partner, Stags
Alistair Handyside, Holiday Cottage Advice
Paul Collings, Tax Technical Partner, Francis Clark
Stuart Devlin, Digital Director, e-Strategy Ltd
Simon Cooper FRICSPartnerHoliday Complexes
• Improved market• Greater number of buyers• Cash buyers thin on the ground• Many aspirational buyers• Buyers primarily still coming from London and
Home Counties• Funding is still tight• Lenders are cautious
Current market conditions
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
• Location, location, location• House and residential/agricultural element• Business element• Valuation an art not a science!• Gross turnover after VAT important• Net profit before bank lending and drawings
also important• Appropriate yields are used as a multiplier
Valuing your holiday business
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
Recent sales
Liskeard, CornwallGuide price £795,000
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
Recent sales
Dorchester, DorsetGuide price £995,000
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
Recent sales
Beaworthy, DevonGuide price £1,600,000
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
Recent sales
Launceston, CornwallGuide price £995,000
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
• Could the property be divided?• Could planning permission be obtained for
residential use?• Permitted development rights on agricultural
buildings
Planning considerations
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
• Formal valuations for bank lending and tax planning
• Calculations for CGT liability on sale
Other work that Stags undertakes
The West Country is Stags Country Cornwall | Devon | Somerset | Dorset
Alistair Handyside
• Owners of Higher Wiscombe• Chair of English Self Catering• Chair of Premier Cottages• Chair Visit England Quality Standards
• National award Winners• Regional award Winners• Green award Winners• Guest feedback award winners
Who are we?
Agenda
• Checking out your Marketing Channels• Luxury Eco Huts• Blue Chip Luxury Lodge Market• Top Tips to take-away• Any questions?
Check out your marketing channels• Over 1000 possible websites to advertise your
property
Case Study, could apply to most
• Elite Cottages• 350 advertisers, at £125 = £44k• How much to build website, wages, coffee
etc?• How much left for marketing?
Less than £20k
What to check?
• No of Facebook followers? • Elite 98, Premier Cottages 12885, Blue Chip
5166.• Are those Facebook followers active, are posts
liked, followed and commented on?
What to check?• Check how they show up on Google• Paid for PR campaign? Ask to see coverage
• Non social media Marketing? Ask to see it
On the site itself
• Does it have online availability?• Do they charge for Special Offers?
• Any third party advertising?
• Find someone you know, and ask…any good?• Do they have a direct (and obvious) link to your
website and email address?
Summary
• Take the time to check out advertising partners.
• Make sure you track your booking sources.
Think about this…
A video to highlight the unique features of your property
Alternative Business Opportunities
• Luxury Eco Huts from Quality Unearthed• Luxury lodge developments from Blue
Chip
LUXURY ECO HUTS
A Buy to Holiday Let Opportunity from
Quality Unearthedwww.qualityunearthed.co.uk
The Huts
The Proposition
• Buy a bespoke hut from £30,000 up to £100,000 per unit from a range recommended by QU. Each of the huts is built by reputable British companies all of whom have strong green credentials. Prices include all furnishings, inventory and off-grid utilities package.
• Lettings service provided by Quality Unearthed Ltd, an established glamping agency.
• Net yields of 10% and 15% are achievable for the right locations. Returns are much higher than holiday cottages or barn conversions.
• Finance available through specialist lender who understands the sector. Payback of capital and interest over 5 years.
• Economic life of hut is at least 30 years, if well maintained. Much longer than a yurt or safari tent.
• Housekeeping to be provided by landowner following guidelines from QU
• Planning required. Should not be a major obstacle outside National Parks.
The Sites
Modest scale development comprising a single hut and up to a maximum cluster of 6 Secluded rural setting well away from farm buildings,
neighbours and busy roads. For guests, privacy will be key. Attractive outlook and far reaching views will be a major draw. Lake or riverside setting a plus but must be flood free. Paddock or meadow without intrusion from sheep and cattle. Clearing in wood. Hard standing track access to site or within 100 metres.
Who are Quality Unearthed?
Glamping agency, part of the Quality Cottages and Quality Villas group QU has been trading for 3 years, the parent company for 30 years Customer base of 50,000
For further details of the service contact: Nick House 01386 881121 or 07766 810799 [email protected]
The Opportunity
• The Luxury lodge market is greatlyundersupplied and positively booming
• Revenues and booking numbers arerising steeply YOY
• It’s a young and affluent (future proof)market place
• Perfect for short breaks, and completelyunrestricted by ‘Peak’ seasons
Our Credentials• Blue Chip Holidays have more than 13 years experience in the 4&5 star
rentals market
• A 1000+ property portfolio (the largest of its kind in the South West)
• Over 100 luxury lodges under management
Consultancy• Experience in consulting on developments ranging from 1 to 150 lodges
• Advice on land/location suitability, product selection and mix
• Assistance with planning applications and funding
• Realistic returns projections
• Bespoke pricing benchmarked against real time marketdata
• Step by step guidance throughout the development process
• Savings on inventory procurement
The Benefit
Proven, low risk NET yields between 4% & 10% per annum
To find out more:Sam Wrigglesworth
Other Options
• Shepherds' Huts• Yurts• Pods
Top Tips
• Website, clear, accurate and Google friendly• Review marketing partners• Set up On-line bookings• Check competition, and check prices• Enable guest reviews• Get some great photos• Have a video made• Use Social Media • Keep the properties spotless
Get More From Your Holiday Cottage Business
Paul Collings ACA CTA TEP
www.francisclark.co.uk
Property Ownership - structure
Many different ways in which Holiday Cottage might be owned….
• Sole Trader;
• Partnership;
• Limited Company;
• Different tax regime for each – need to take advice with respect to both properties.
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Expenses Generally
Profits computed in accordance with “normal” business principles…
• Insurance;
• Repairs;
• Advertising costs;
• Mortgage Interest.
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Increasing mortgage tax relief…..
Mrs Smith purchases a property in 2002 for £70,000. It is now worth £150,000.
She has managed to pay off the majority of the borrowings attaching to the property. All that remains is £20,000.
Mrs Smith would be able to borrow a further £50,000 from this mortgage and still be able to obtain to claim tax relief on the amount involved.
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Furnished Holiday Lets (FHL)
• New criteria introduced with effect for 2011/12 onwards
• To qualify as a FHL the following criteria need to be satisfied:
• Available for letting for more than 210 days per annum;
• Actually let for more than 105 days per annum; and
• Longer term lets should not be for more than 155 days in total.
• In addition the letting must be on a commercial basis.
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Why is qualifying as a FHL relevant?
• It is important for Capital Allowance purposes.
• Important for Capital Gains Tax purposes.
• Also relevant for Pension Purposes
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Repairs and Renewals
• Recent change of view from HM Revenue and Customs with respect to repairs in unfurnished Properties.
• Furnished Properties able to claim 10% wear and tear – need to ensure that property is FULLY furnished
• FHLs can claim capital allowances.
• Annual Investment Allowance can be claimed so same tax effect.
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Capital Gains Tax
If meet FHL criteria then can claim Entrepreneurs Relief on Disposal.
Rate of CGT normally 18%/28% - in this scenario 10%.
Must meet criteria for 12 months prior to the disposal/cessation of the business.
Replacement of Business Asset relief also available – possibly a replacement business asset – potentially useful if looking to expand your business.
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Entrepreneurs Relief
Clearly Entrepreneur’s relief is a valuable relief!
£ £
Sale Proceeds 250,000 250,000
Cost of property 50,000 50,000
200,000 200,000
Annual Exemption 11,000 11,000
Chargeable Gain 189,000 189,000
52,920 18,900
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Replacement of Business Asset Relief
A furnished Holiday let is sold for £250,000 crystallising a gain of £200,000.
Two years after the disposal a second furnished holiday let was acquired for £300,000.
Any tax arising on the earlier disposal can be “rolled over” into the new asset.
The base cost of the “second property” is £100,000 – the tax on the earlier disposal is therefore effectively “deferred”
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Don’t forget VAT……..
• Provision of Holiday Accommodation is a “taxable supply” for the purposes of VAT
• Does your structure mean that you should be registered for VAT?
• Holiday makers are unlikely to want to pay VAT
• Consider VAT recovery using pre-registration rules
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Inheritance Tax
HMRC used to allow Business Property Relief at 100%;
However changed their view and challenged the taxpayer in the case of Pawson.
Now likely to challenge availability of relief.
Increase in Inheritance Tax Payable
- What else can be done? Structure of Business? Other business assets…..can Balfour style planning be utilised?
Soc ia l Media Ins ights 2014
S t u a r t D e v l i n
Questions?
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