get more people to "like" you on facebook
DESCRIPTION
What's the secret to getting millions of fans or "likes" on Facebook? This presentation takes you through several key factors that can help any brand or publisher be well "liked". We give some real-world examples of brands doing it well and building large communities as a result.TRANSCRIPT
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Get more people to Get more people to you on Facebookyou on Facebook
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Brands wantengagementcommentsinteractionreach
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But is NOT a popularitycontest
it’s acommunity
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It’s aboutqualitynot quantity
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It’s about ongoingrelationshipsnot campaigns
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Let’s starting thinking of our
“fans” as “friends”
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How did we make friends
as children?
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find a commonpurpose
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“I want a viral video”
your page shouldn’t be just about a product
turn it into a movement
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strike up aconversation
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“I want a viral video”but
can get old quick talking about yourself
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“I want a viral video”
> ask questions> get feedback> take a poll> keep it light
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sharesharecontent of valuecontent of value
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“I want a viral video”
not what YOU think is valuable…
but what will be valuable to THEM and their friends
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playplaygamesgames together together
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“I want a viral video”interactive> promotions> sweepstakes> giveaways> games
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give themgifts
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“I want a viral video”> giveaways> product samples> coupons> virtual gifts
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Just remember to be:nicesincerepresenthuman
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and you will surely grow up to be well liked!
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Let’s be friends!twitter.com/wallysabriafacebook.com/wally.sabrialinkedin.com/in/wallysabria