Get More Résumé Clients

From Social Media8 Tips for Attracting Résumé Clients Through Social Media8 Tips for Attracting Résumé Clients Through Social Media

Know Your Audience

• Who is your ideal client?Who is your ideal client?

–– Male or femaleMale or female

–– How much money they makeHow much money they make

–– Fears and concernsFears and concerns

–– Problems they have that you can Problems they have that you can solve solve

Spell Out Your Goals

• How many new clients do you want to How many new clients do you want to generate — in what period of time? (For generate — in what period of time? (For example, if you generally work with 2 example, if you generally work with 2 clients a week, and convert half your clients a week, and convert half your callers into clients, you’d need 4 prospects callers into clients, you’d need 4 prospects to contact you.)to contact you.)

• Exactly who do you want as a prospective Exactly who do you want as a prospective résumé client? résumé client?

• What makes an ideal résumé client for What makes an ideal résumé client for you?you?

• What would attract that perfect client? What would attract that perfect client?

Improve Your Social Media Profiles

• A bad headshot and missing A bad headshot and missing profile information can kill your profile information can kill your conversion rates.conversion rates.

• Continually improve your social Continually improve your social media profiles to get maximum media profiles to get maximum results. results.

It’s more important to have a It’s more important to have a significant presence on ONE significant presence on ONE social media platform than a social media platform than a weak presence on MULTIPLE weak presence on MULTIPLE social media platforms.social media platforms.

Create Compelling Content

• Use images, video, and audioUse images, video, and audio

• Make it engagingMake it engaging

• Make it relevantMake it relevant

Having a hard time coming up with content? Consider Pass-Along Materials:Having a hard time coming up with content? Consider Pass-Along Materials:http://www.bearesumewriter.com/PAMSalesPagehttp://www.bearesumewriter.com/PAMSalesPage

Jobseekers are hungry for information! Feed that need!Jobseekers are hungry for information! Feed that need!

Offer Something Substantial

• Make sure your free offer is Make sure your free offer is relevantrelevant

• Something your target audience Something your target audience really wantsreally wants

• RELEVANT to the target audience RELEVANT to the target audience you work withyou work with

Create an opt-in offer for your mailing list.Create an opt-in offer for your mailing list.

Create Multiple Landing Pages

• Create a separate landing page Create a separate landing page for each social media networkfor each social media network

• This allows your prospects to feel This allows your prospects to feel welcome and at homewelcome and at home

• It also helps build a level of trustIt also helps build a level of trust

Do NOT put the landing pages in the Do NOT put the landing pages in the navigation menu of your websitenavigation menu of your website

Add Sign Up Forms On Social Media

• Put your sign up form directly on Put your sign up form directly on your social media page, where your social media page, where allowed.allowed.

• Place it strategically so prospects Place it strategically so prospects can easily see it.can easily see it.

• Make sure to link to the sign-up Make sure to link to the sign-up form in your content posts form in your content posts (“Want a free report on how to (“Want a free report on how to increase your salary by $10,000? increase your salary by $10,000? Get the free report here.”)Get the free report here.”)

Consider Spending Some Money

Social media advertising:Social media advertising:

• It’s relatively inexpensive and It’s relatively inexpensive and able to be highly targetedable to be highly targeted

• Buy sponsored posts on Buy sponsored posts on Facebook, use sponsored ads on Facebook, use sponsored ads on Twitter, or sponsored ads on Twitter, or sponsored ads on LinkedIn.LinkedIn.

• Set a daily budget — say $5/day Set a daily budget — say $5/day — and test, test, test for what — and test, test, test for what works! works!

Want to Learn More?Contact: Bridget (Weide) Brooks – Editor, Résumé Writers’ DigestContact: Bridget (Weide) Brooks – Editor, Résumé Writers’ DigestFounder, BeAResumeWriter.comFounder, BeAResumeWriter.com