get paid to post · how it works 25 why businesses should care 26 over 3 billion consumers on...

TitleToken economy to motivate striving for excellence and guarantees immediate and cheap micro-transactions in a private and secure manner.

UNBOXED - GET PAID TO POST AND ENGAGE

White paperV.1.5. LAST EDIT - MAY 7, 2018

© ALL RIGHTS RESERVED BY UNBOXED | WWW.UNBOXED.NETWORK

Get Paid To Post A blockchain based network of millions of people who get paid to post and engage on social media

UNBOXED - GET PAID TO POST 02

Table of contentsUnboxed in a nutshell 3Problem - Brands want to pay you for great engagement, but it’s not that easy 4

Solution - Unboxed makes it easy to pay you to post 5

How it works. The Unboxed secret sauce 6

Everybody Benefits with Unboxed 8

We know how to spread the love to all our stakeholders 8

Why ICO contributors should care 9Unboxed. Not your ordinary ICO 10

Real clients and case studies 10

Working product 11

Unboxed in numbers 11

What our partners say 13

Shaping the future 14

Once Upon a Time... How Unboxed was born 15

Unboxing the Unboxed team 17

Competitive landscape 20

Value of the Unboxed Network 21

Market opportunity 22

Why social media users should care 24How it works 25

Why Businesses should care 26Over 3 billion consumers on social media 27

Combining Facebook Ads with word-of-mouth marketing 28

How it works 29

Business model 30

Case studies: proven success with Unboxed 31

Visit Kaunas 31

Telia 32

Philips 33

Growth strategy 34Roadmap 2018 35

Growth projection and fund distribution 37

Team structure 38

Revenue and team growth 38

Blockchain 39Why we need Blockchain? 40

Making advertising more transparent 40

What is the Unboxed token? 43

Why Ethereum? 43

Crowdsale 45Why crowdsale? 46

Crowdsale details 47

How can I contribute? 49

03

Unboxed in a nutshellProblem

Solution

How it works

Everybody Benefits

We know how


04

Problem - Brands want to pay you for great engagement, but it’s not that easy

Businesses want your influence and they’re ready to pay. Right now they’re wasting money on FB ads that don’t really perform. But the problem is, they don’t have an easy, secure way to pay you directly for your engagement with their brand.

What if those businesses could pay you directly for posting brand related content and pay your friends for engaging with your posts?

UNBOXED - GET PAID TO POST

05

Solution - Unboxed makes it easy to pay you to post

Unboxed is a blockchain based system that allows businesses to pay you directly for using your influence. This means you get a share of the $36 billion they’re spending per year on FB ads. So for every brand related photo you upload and for every comment you post you can get paid.

These are the companies working with us that are ready to pay for your engagement. Join them in the Unboxed community and get paid to post.


06

How it works. The Unboxed secret sauce.We’ve found a secure and instant way for brands to pay you for your social media engagements. Using blockchain we can deliver secure and instant pay-offs for your posts.

Unboxed secret sauceThe key is to create a simple tool for the companies that want to pay you, enabling them to set up and run high quality word-of-mouth campaigns. Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships.

These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns. The result. Businesses usually end up working with a small group of social media users - influencers or celebrities. And less is less. Less people. Less effect. Money wasted.

We thought outside the box and came up with a solution that allows us to replace this small pool of influencers with millions of everyday social media users - who we call Unboxers. We also replace campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner. Sound great for businesses? We think so. And how did we do it? By combining AI with an independent network of marketing experts.

Here’s how it works

Brand submits product campaign

and deposits funds to ESCROW

Marketing Experts backed

by AI pick best-matching Unboxers to be

involved in a campaign

Invited Unboxers join campaigns

they like and create unique photo or video

content

1 2 3 4 5 6 7

Marketing Experts review

and approve content

Unboxers post content on

social networks

Target Audience engage with

content

Unboxers & Marketing Experts are paid for posting

and engaging

FIAT IS EXCHANGED TO TOKENS AND RELEASED TO CONTRIBUTORS


By combining Marketing Experts and AI, every campaign is word-of-mouth strongUnboxed guarantees word-of-mouth level brand engagement by ensuring quality all along the chain:

07

Combining Facebook Ads with influencer marketingUnboxed empowers businesses to run targeted word-of-mouth campaigns that are truly large in scale. And it gets better. With Unboxed, brands are guaranteed to receive high quality authentic content and higher engagement rates for a lower price.

And for brand influencers and engagers, they get paid directly for their efforts and for their friend’s attention. With Unboxed, everybody wins.

Relevant audiences

Experienced in posting engaging content

Matching interests

No bots or fakes

Visually appealing

Meets campaign guidelines

Consistent with user's visual style

Eliminating fake profiles

Prioritizing engagement from followers

Detecting unusual behavior or low quality engagement

Quality social profiles

Quality created content

Quality engagements


08

Everybody Benefits with Unboxed

Already working product

Trusted by international clients

Steady revenue growth

Experienced team leaders

Get paid to create content

Get paid to post branded content

Get paid to engage with content

Have higher ROI

Have lower cost per engagement

Have campaigns active within minutes

Have it Free-to-play

Make money for approving social media profiles & created content

Make free-time profitable

Make social networks a medium for high-quality content

ICO CONTRIBUTORS

SOCIAL MEDIA USERS

BUSINESSES MARKETING EXPERTS


We know how to spread the love to all our contributors

09

Why ICO contributorsshould careNo ordinary ICO

Working product

Feedback from clients

Shaping the future

How Unboxed was born

Unboxed team

Competitive landscape

Value over time

Market opportunity


Unboxed

10

No ordinary ICO. Want to find out why?We are an experienced team and we know that building a software business with global traction is not easy. But we are true believers in what Unboxed can achieve and we are in it for the long haul. That’s why for us, an ICO is not a business goal in itself, but a stepping stone that will help us propel Unboxed to the next level.

Tired of ICOs that use fancy buzzwords to generate short term trust? For us, integrity is everything.

We’d rather our product spoke for itself. Our global clients and partners are proof of Unboxed’s value proposition and performance.

Please visit our case study center to dig deeper into how Unboxed has helped global brands to achieve their business goals.

Unboxed. Not your ordinary ICO

Real clients and case studies

90%+ of ICOsPromise to build a product

Market need not yet proofed

Promise to find clients

Usually no revenue

A team formed before the ICO

No need for blockchain technology

Working product

Product / Market fit

100+ clients already using the product

Actual revenue

An experienced and established team

Clear use-case for Blockchain technology


https://www.unboxed.social/influencer-marketing/influencer-campaigns/

Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, the United Kingdom, Germany, Denmark, Norway and the Baltics).

Over 40,000 lines of code, hundreds of iterations, and product pivots throughout the year have enabled us to today deliver large scale word-of-mouth campaigns that involve millions of everyday social media users.

The technology behind Unboxed took over a year to develop

Unboxed in numbers

11

Working productWith Unboxed’s unique technology, businesses can launch word-of-mouth campaigns in under 2 minutes. Unboxed matches the best performing social media users on Facebook, Instagram and Youtube based on interests, post engagement rate, location, gender, age etc. and automatically invites them to join the campaign.

Technology used by

100+

Completed

450+

Average post engagement rate

6.8%Campaignsconducted in

10

Lines of code

40K+

Officially approved by

Instagram

campaignsbrands

markets


Launch campaign

See live product

Brands sign up to the Unboxed platform, then choose interests, location, gender, age and other characteristics. Unboxed will take it from there and invite the best matching social media users to get engaged with the campaign.

Easy to use

12

Campaign management

Social media users can log in to the Unboxed platform to see campaign details and opt in. Unboxed automates the process of campaign management by using AI and a network of Marketing Experts.

Track results

Unboxed tracks each post published by social media users: engagement rate, likes, comments etc. and generates a report for brands to see which users bring the highest ROI.

01

03

02


13

What our partners say

Head of Digital Brand Communication, Inspired UM (Media Communications Agency)


Jurgita Videikaitė

Word-of-mouth is a key part of our approach. We know it works – you get authentic, high-performing content and campaigns become something real and human, not just

an annoying buzz trying to grab your attention. Just look at Facebook’s latest algorithm changes, which will promote posts from friends and family over posts from companies. These changes reflect what social media users want – genuine, interesting content from people they know and trust. So word-of-mouth has a huge role to play both now and in the future.

But one of the challenges we face is that sometimes brands can be reluctant to go in this direction because word-of-mouth campaigns are seen as difficult to implement and hard to quantify. Here Unboxed has made a huge difference for us. Setting up campaigns is quick and simple, and we know the content will be quality. This means we can guarantee our clients word-of-mouth content that meets their brand standards, and has both an immediate impact and also helps to build long term brand affinity.

Introducing a freemium business model which allows businesses to use the network free of charge and only pay for results - in other words, for quality engagements.

The Unboxed formula - 3 steps for bulletproof brand engagement

14

Shaping the futureWe work with thousands of social media users every day. This has inspired us to look for more effective ways of conducting word-of-mouth campaigns.

We have identified three key areas that are today the most inefficient. So, that’s where we’ve started from. Our mission is simple. We aim to improve word-of-mouth marketing by reinventing the process.

01

0302

Completely eliminating centralized campaign management by introducing a decentralized network of Marketing Experts.

Introducing instant, borderless and cost-efficient transactions using Blockchain and the Unboxed Token.


15UNBOXED - GET PAID TO POST

Unboxed is my 3rd child. In two ways: I already have two cowboys at home and this is my 3rd company.

It all started ten years ago with a gift for my wife - a cute Yorkshire Terrier (eventually it turned out that I’d bought it for myself :) At some point I realized that there was no online community for pet owners and, as I was leading a team of talented web developers, it was a no brainer to build a social network (at that time Facebook had just started to kick-off) where people could share photos, blog about their puppies and send virtual gifts. You should see how we celebrated when every 1,000th pet owner signed up to the network.

As the network became bigger and bigger, people began to help each other by asking for and recommending pet related products. As a business guy I saw an opportunity to help them out... to cut a long story short - we built a marketplace that connected pet suppliers with pet owners, eventually becoming category leader, before we sold the company in 2014.

It was so clear to me that there was a way that you could build and help communities while making business at the same time. And when it came to our next big idea ...

Silicon Valley came knocking at the door. The platinum rated US accelerator The Alchemist spotted our idea and invited us over to develop it. We had a unique opportunity in the US to learn from people who built products at Google, Twitter, Salesforce, Airbnb or taught at Stanford. Learning from the best of the best gave us greater vision and inspiration and we were ready to push Unboxed further.

Once Upon a Time... How Unboxed was born

Founder of Unboxed

16

We raised funds from 12 investors, made some mistakes along the way, learned a bunch of lessons and here we are today - a team of 15 crazy people building something we’re not only passionate about but truly believe in.


Tadas Deksnys

Unboxed is my 3rd child. In two ways: I already have two cowboys at home and this is my 3rd company.

It all started ten years ago with a gift for my wife - a cute Yorkshire Terrier (eventually it turned out that I’d bought it for myself :) At some point I realized that there was no online community for pet owners and, as I was leading a team of talented web developers, it was a no brainer to build a social network (at that time Facebook had just started to kick-off) where people could share photos, blog about their puppies and send virtual gifts. You should see how we celebrated when every 1,000th pet owner signed up to the network.

As the network became bigger and bigger, people began to help each other by asking for and recommending pet related products. As a business guy I saw an opportunity to help them out... to cut a long story short - we built a marketplace that connected pet suppliers with pet owners, eventually becoming category leader, before we sold the company in 2014.

It was so clear to me that there was a way that you could build and help communities while making business at the same time. And when it came to our next big idea ...

Silicon Valley came knocking at the door. The platinum rated US accelerator The Alchemist spotted our idea and invited us over to develop it. We had a unique opportunity in the US to learn from people who built products at Google, Twitter, Salesforce, Airbnb or taught at Stanford. Learning from the best of the best gave us greater vision and inspiration and we were ready to push Unboxed further.

17

Unboxing the Unboxed team


Started an official career at 17 as a web developer. Sold 1st venture at 18 (small exit). Created a social network for pet owners and built a marketplace on top of it, became a category leader and sold the company in 2014. Founded 3rd company - Unboxed. Graduated from the leading US based accelerator The Alchemist. Raised funds from 12 investors

CEO & FOUNDERTadas Deksnys

Ieva MackevičiūtėMarketing Specialist

Established first startup at age of 24. Became CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker. Established and is now an executive manager of Lithuanian Startups Association

CBDODonatas Smailys

Holds a BA/MA in Mathematics and a MSc in Pure Mathematics (PART III - Number Theory Group) from University of Cambridge. Managing Director at Cyprus Blockchain technologies. Director of Analytics & Business Intelligence at Cyprus International Institute of Management. Research Fellow at the UCL Centre for Blockchain Technologies

Blockchain

Theodosis Mourouzis, PhD

National programming competition finalist. Graduated in Software Engineering from Kaunas University of Technology within the top 1%. Worked at the international software development company Devbridge Group. Developed software for multinational multi-million revenue, organizations like Chicago Mercantile Exchange, Louis Dreyfus, Morningstar

CTOVytenis Narušis

Vėjūnė KrašinskienėMarketing Specialist

Vilius VaičiulisSoftware Developer

Justina ValytėSenior Account Manager


Founder of BORN IN IDEA in 2003, a leading provider of web design and development in Eastern Europe, serving top brands both in the region and globally;. Experienced Business Development Manager with focus and expertise in UX/UI and CRO of digital products.. Developing smartcustomizer.com project for last 3 years

UI/UX

Started investing in bitcoin in early 2014. Worked with Bankera for the pre-ICO, ICO and post-ICO period. Started his first business at age of 12. Have been in e-commerce for well over 7 years. Graduated top business university in the region

Business DeveloperAugustinas Tarabilda

Lauryna TamošiūnaitėSenior Account Manager

Andrius Pocius

Miglė RaslauskaitėMarketing Specialist

Andrius GelžinisJunior Business Developer

Founder of digital marketing agency BeeMarketing, working with top brands in the region and globally. Digital marketing campaigns for McDonalds, Frosch, Atea and others. 8 years of experience with digital marketing. Started career at 12. Introduced flashmob movement to Lithuanian community

CMODovydas Reinikevičius

Alchemist acceleratorPlatinum ratedenterprise focusedaccelerator of 2017

19

Backed by advisors


Juergen Brock

- Former CMO for Americas at Fujitsu, now working in the global Fujitsu CMO team

- Responsibility for marketing in Canada, U.S.A., the Caribbean, and South America

- Lecturer at ETH Zurich

Daniel Tawiah

- Worked as VP of global brand digital marketing innovation at Nike

- Worked as Senior Digital Brand Director at Nike

- Responsible for delivering the best in class digital campaign for Nike 'Risk Everything'

Cristobal Alonso- Global CEO and ICO advisor at Startup Wise Guys

- Sits on the board of more than 10 startups

- Spent over 10 years as a consultant on a variety of strategic and operational projects in the TMT space

Juan Otero- Part of the Ex-Management Team at Booking.com

- Innovation consultant at the EU Commission and EIT

- Founder & CEO of Restaurantes.com, successfully sold to The Michelin Group (ML) - Mkt cap $21B

Sean ByrnesFounder of Flurry, acquired by Yahoo!

Jon Roska Jr.Fex. VP of strategic accounts atPetSmart

Tomas Ramanauskas- Creatively guided dozens of brands such as Carlsberg, Swedbank, Nike, Telia, Maxima and many, many others

- Worked as CCO at MTV Baltic Networks

- Currently co-founder and partner at NEW! creative, GODSPEED branding & SUPERYOU social content agencies

Paul Scott- Helped raise 30M USD for Faceter

- Founder at Trona.io

- Broad experience in working with international/commercial banks

Cristobal Alonso- Global CEO and ICO advisor at Startup Wise Guys

- Sits on the board of more than 10 startups

- Spent over 10 years as a consultant on a variety of strategic and operational projects in the TMT space

Juan Otero- Part of the Ex-Management Team at Booking.com

- Innovation consultant at the EU Commission and EIT

- Founder & CEO of Restaurantes.com, successfully sold to The Michelin Group (ML) - Mkt cap $21B

Tomas Ramanauskas- Creatively guided dozens of brands such as Carlsberg, Swedbank, Nike, Telia, Maxima and many, many others

- Worked as CCO at MTV Baltic Networks

- Currently co-founder and partner at NEW! creative, GODSPEED branding & SUPERYOU social content agencies

Paul Scott- Helped raise 30M USD for Faceter

- Founder at Trona.io

- Broad experience in working with international/commercial banks

Foley VenturesVC fund investing in emergingcompanies

And early investors

20

Competitive landscape

Developing and distributing promotional content is resource heavy - demanding a lot of time, money and people to meet targets.

This means money isn’t invested where it should be - in acquiring great user generated content.

LOW COST

HIGH COST

LOW

TO

UC

H

HIG

H T

OU

CH


Indahash

Izea

Linqia

RhythmOne

Takumi

TapInfluence

Traackr

ExpertVoice

Upfluence

Unboxed Network

Freemium business model Low touch AI for

data analysisPay-per-

engagementDecentralized

campaign management by Marketing Experts

The Unboxed Network is the only freemium platform that allows businesses to launch high quality and low cost word-of-mouth campaigns within seconds.

21

Value of the Unboxed Network

In today’s rapidly expanding and developing social media landscape, the cost of getting the consumer’s attention is increasing. That’s why Unboxed has been engineered to create a better, faster and cheaper connection with the industry’s trendsetters – social media users.

Having an effective peer-to-peer network is key to ensuring this cost-efficiency. And this is where Unboxed comes in. Everyone can become a member of the Unboxed Network. The more, the merrier. And it is this community focus that allows us to lay the groundwork for immense future expansion.


Expansion of the Network is unlimited, because every social media user is a potential member of the Unboxed Network.

Each member of the Network is incentivized and motivated by higher payments for exceptional performance.

While every member’s earnings are based on how their input performs, their combined success contributes to the value of the Network.

Motivation ofnetwork members Size of the network Value of Network

57% of marketers plan to increase their ads on Facebook, and 31% on Instagram.

1 "Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 ...." 15 Apr. 2015, https://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357.

2 "10 Top Social Media Marketing Statistics To Know For 2018 - Mediakix." 13 Sep. 2016, http://mediakix.com/2016/09/10-top-social-media-marketing-statistics-to-know-2017/.

3 "The State of Social Marketing 2017 Annual Report - Simply Measured." 12 Jul. 2017, https://get.simplymeasured.com/2017-07-12-State-of-Social.html. Accessed 12 Mar. 2018.

4 "4C Insights." http://www.4cinsights.com/.

5 "Digital Market Outlook: global social media ad revenue by device ...." https://www.statista.com/statistics/456785/social-media-advertising-revenue-device-digital-market-outlook-worldwide/.

Realizing the importance of utilizing social media marketing

22

Market opportunity

Social media spending is estimated to be around $36 billion1. And with 93%2 of marketers using social media for business, social media advertising expenditure is predicted to skyrocket even further.

With this need to amplify promotional content sharply in focus, 45.3%3 of agencies and brands have stated that paid advertising has significant importance to their overall social strategy. In the beginning of 2017, social media giants Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest saw a 61.5% increase in their paid media spend.4

And the importance of paid social advertising is set to increase even more - total global revenue generated through social media in 2019 is predicted to be around $48 billion.5

Unboxed is determined to get ahead of the curve and exploit that growth potential.

Total Media Ad Spend$573.36 billion

Digital Ad Spend$228.44 billion

Social Media Ad Spend$35.98 billion


6 "Influencer Marketing Study - Tomoson Blog." http://blog.tomoson.com/influencer-marketing-study/. .

7 "Influencer Marketing in 2018: Becoming an Efficient ... - Adweek." 15 Jan. 2018, http://www.adweek.com/digital/giordano-contestabile-activate-by-bloglovin-guest-post-influencer-marketing-in-2018/.

With an impressive ROI (according to Tomoson, businesses are making $6.50 for every $1 spent6), influencer marketing spend is estimated to be worth around $2 billion (Adweek)7.

The need for fast and measurable results has made a substantial impact on Facebook Ads & word-of-mouth marketing costs.

The Unboxed Network aims to optimise social media spend by allowing direct payments to be made to social media users for their participation in word-of-mouth campaigns. Cutting out unnecessary intermediaries will guarantee that brands receive better brand engagement results for less cost.

Influencer marketing expenditure has been steadily increasing too


Instagram AdsFacebook Ads

How is your influencer marketing budget going to change in 2018?

9%

31%

1% 59%

Increase

Stay the same

DecreaseNo plans to utilize

17%

57%

3%

23% Increase

Stay the same

Decrease

No plans to utilize

39% Increase

5% Decrease

21% Stay the same

35% Not sure / Don’t know

24

Why social media users should careHow it works


Unboxed is taking influencer marketing to the next level. And it is doing this by including every social media user who gets directly involved. So whether you create, share, or engage with content, if you’re part of the Unboxed community, you can get paid in seconds for your contribution.

25

How it worksThe Unboxed Network allows each and every social media user to get paid for their actions on social media. Regardless of their skills and interests, users can earn money with Unboxed.

This is Samantha. She’s not a blogger, but she likes to share her created content on Social Media. On the Unboxed Network she saw one of her favorite brand campaigns and made a picture featuring the product. Now she gets paid for what she loves doing.

This is Alex. He’s not big on posting on Social Media. But he is really interested in sports. That is why he started posting pictures from sports industry businesses on the Unboxed Network. He never thought he could earn money sharing branded pictures, but now he can.

This is Nick. He has got an opinion and he’s not afraid to show it. He never thought that this was something he could get paid for. But if he likes and comments Samantha‘s or Alex’s content on the Unboxed Network, he gets an instant payment. He never thought his likes would matter, but now they do.

Selects brand and product he

loves

Takes a picture or video featuring

this product

Collects likes and comments

Gets paid

1 2 43


Why Businessesshould care

26

Over 3 billion consumers

Facebook Ads + word-of-mouth

How it works

Business model

Case studies


8 "Global social media research summary ...." 8 Feb. 2018, https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

27

Over 3 billion consumers on social media

Unboxed changes all that.

The number of social media users in 2018 is predicted to reach 3.196 billion.8 Here’s some food for thought.

So what we see is that when consumers recommend or engage with a brand, the net result is that more people trust this word-of-mouth proof than they would traditional advertising.

That means for businesses, having a strong network of brand ambassadors is the key. Real people sharing their likes and support. But how do you get these people engaged with your brand?

Influencer marketing that finds and targets social media users who can share brand related content would seem to be the solution. The problem with this is that traditional influencer marketing is a high touch, time consuming and costly process that doesn’t deliver concrete results.


60%visit Facebook daily

do not trust advertising

of adults don’t trust a brand until they have seen ‘real world proof’.

of consumers trust recommendations from people they know

visit Instagram daily

spend per day

do not trust brands

trust ads on social networks

42%and

and

,

but only

Despite the facts listed above,

moreover

74%

69%

58%

of consumers take action after seeing a recommendation from people they know91%

88%

60 min

53%

Convenience of ads + effectiveness of word-of-mouth = increased efficiency and increased ROI. An embarrassment of riches.

Launch word-of-mouth campaigns in the same way you buy Facebook Ads

Target audiences by geographic (countries, cities), demographic (age, gender, language etc.) and psychographic criteria (interests)

Get authentic content created by thousands of social media users

Have their content shared by thousands of social media users

Have thousands of social media users engage with their content

Pay 50% less per engagement: no middlemen, no fees, no management required

Increase your return on investment (ROI) on your social media spend

With Unboxed, businesses can:

28

Combining Facebook Ads with influencer marketingBy combining the best of influencer marketing and Facebook Ads, the Unboxed Network simplifies the process of purchasing social media interactions from any user on social media networks.

The Unboxed Network provides businesses with a solution that:

Eliminates management

Cuts out middlemen

Reduces costs

Involves those whose opinions matter most

Facebook Ads Influencer marketing

Easy to launch a campaign

Easy to target audience

Authentic content created and posted by people

Lower cost per engagement

Need to invest in creating engaging content

Cost per engagement is constantly increasing

Difficult to scale

Time consuming management


The aim of the Unboxed Network is to offer the simplicity of Facebook Ads combined with the cost efficiency of an influencer marketing campaign, all on a single platform and ready to go in just minutes.

So thousands of experienced professionals are making millions of decisions every day, all to ensure Unboxed delivers on the advertising goals of every brand we work with.

29

How it works

The Unboxed Network is creating new possibilities for paid content on social media networks. It allows businesses and social media users to exchange content and get paid directly, creating a double benefit for businesses. They get the simplicity of Facebook Ads, which are extremely easy to manage and target, combined with the power of influencer marketing, which has higher engagement rates and is more trusted by consumers.

Here’s how you set up a campaign:

The process is as straightforward as buying Facebook Ads:

Define the kinds of social media users you want to collaborate with (age, gender, interests, etc.)

Create campaigns (including setting goals, limitations, etc.)

The Unboxed's AI and Marketing Experts do the rest:

AI suggests the best matching users to join the campaign.

Then Marketing Experts rank these users based on their content quality. This means Unboxed is able to always maximize the success of the campaign.


Create campaign and chose target audience

based on location, interests, age etc.

Deposits funds to ESCROW

Unique content is created and spread to

the target audience

Unboxers and Marketing Experts are paid for posting

and engaging

1 2 43

The Unboxed Network is free-to-play. Because Unboxed uses a simplified process that directly connects businesses to Unboxers and their followers, there are no extra fees or hidden costs.

30

Business modelThe Unboxed Network is based on a freemium business model that allows every business, no matter what size or budget, the chance to join.

No subscription fee No platform fee No management fee

Businesses can also purchase premium services in the Unboxed Network. This allows them to prioritise their campaigns, choose higher ranking Marketing Experts and Unboxers, and much more. Helping them to ensure every campaign hits maximum performance.

There are no limits to the number of accounts a company can have, or the amount of campaigns they want to run. With Unboxed, scope is limitless.

While the Unboxed Network is free to play, Unboxers are paid for their contributions. The amount they are paid is preset based on their characteristics, their success rate on previous campaigns and other measurable criteria. Most importantly, the amount users are paid is tied to their actual results - post engagements. To provide the essential Escrow services that guarantee that all payments are administered securely and that collaborations are undertaken fairly, Unboxed takes a small percentage from Businesses and Unboxers.


Fee, paid in fiat currency

by Business

Escrow service

Premium services(optional)

Payments to Marketing Experts

Payments to Unboxers

Payments to Target Audience

Prioritized campaign (boost)

Product insurance

Premium (higher ranking)

Marketing Experts

Premium (higher ranking)

unboxers

31

Case studies: proven success with Unboxed


Visit KaunasGoal: Bring Norwegian tourists to Lithuania by using Instagram photos and videos taken by highly trusted social media users from Norway.

Results: Social media users were carefully selected using more than 20 factors (engagement rate, interests, quality of content, targeted audience etc.). The effect? Results were 2x higher than the client expected. Engagement rate was a massive 37.53% and the cost per engagement was just $0.03.

POSTS:

72FOLLOWERS:

422 781ENGAGEMENTS:

162 747AVERAGE POST ENGAGEMENT RATE:

37.53%COST PER ENGAGEMENT (CPE):

$0.03


TeliaGoal: Telia - one of Northern Europe’s largest mobile network operators - aimed to introduce new smartphones (iPhone, Huawei, Samsung) using authentic product stories created by social media users on Instagram.

Results: Social media users were able to achieve an average engagement rate of 20.4%. This is 10x higher than the average engagement rate for branded or social celebrity generated content, which is just 2%.

POSTS:

97SOCIAL MEDIA USERS:

45AVERAGE POST ENGAGEMENT RATE:

20.40%COST PER ENGAGEMENT (CPE):

$0.26


PhilipsGoal: Philips wanted to introduce a range of new products using authentic product stories created by everyday social media users on Instagram.

Results: We aimed to show selected Unboxers actually using these products in their daily life. We asked each user to create and publish multiple posts, and this approach was highly successful. The average engagement rate was over 15%.

POSTS:

61SOCIAL MEDIA USERS:

24AVERAGE POST ENGAGEMENT RATE:

15.76%ENGAGEMENTS:

10 816

34

Growth strategyRoadmap 2018

Growth projection and fund distribution


35

Roadmap 2018Our business is set to grow from operating in 10 countries at present to working in over 100 markets. We’ve been sandboxing our platform and business model for the last 3 years (and living off dog food and enthusiasm). In this time we’ve talked with thousands of businesses around the world, enabling us to identify the bottlenecks within the industry. Plus, we have been constantly refining and improving our own processes and model. Armed with this know-how, we are now ready to grow fast.

Raised funds from 12 angel investors

Launched Unboxed platform

Started to build network of Marketing Experts

Launching network of Marketing Experts

Starting global expansion to 100+ countries

Graduated from enterprise focused Alchemist Accelerator 2015

2016

2017

2018

Brands like Philips, Huawei, Nestle, Mars chose Unboxed as a trusted partner

Launched an MVP

Introducing tokens


36

This launch will be a game changer in how word-of-mouth campaigns are conducted. The old model is that you have to hire a load of expensive campaign managers. But with our network of Marketing Experts, the whole process is streamlined and decentralised. Our blockchain-powered technology enables hand-picked Marketing Experts from around the world to manage and complete campaigns in a matter of minutes using consensus-based decision making. In this way, both the efficiency and quality of campaigns is improved.

Successful word-of-mouth marketing depends on one key element: trust between the people involved. And our big advantage here is Blockchain. Using Blockchain technology, Unboxed members at every stage of the process (Unboxers, Marketing Experts, Targeted Audience) are objectively ranked based on their activities on the network. And Blockchain has another trick up its sleeve. This technology enables micro-transactions between those involved in a campaign, which means we can reward not only Marketing Experts and Unboxers, but any social media users who engaged with the content. Rewarding users at this scale is only possible thanks to Blockchain.

Read more about how we use Blockchain technology in our “Blockchain” section.

With the Unboxed Network already successfully operating in 10 markets in Europe and North America, we’re well on the way to going global. And since we started operations we have been constantly refining and improving our service. We have successfully created a way to scale our product without compromising the quality and efficiency that makes Unboxed campaigns so effective. We have also adapted our business model to introduce a freemium service. This means we are now in a position to compete globally with traditional businesses working in word-of-mouth / influencer marketing. And we already have the strategy in place for our global expansion. We have conducted in depth research into a number of potential markets, enabling us to rank countries based on a wide range of criteria. These include the number of social media users, the growth rate of social media users, GDP per capita, the number of marketing agencies (potential partners) and many other factors. Naturally, we are keeping this intelligence to ourselves, but it will inform our global growth over the next 3-4 years.


In 2018 our focus is on 3 key areas:

1

2

3

Launching our network of Marketing Experts

Introducing Blockchain and trust rankings

Expansion to 100+ countries begins

Proportion of budget

37

Growth projection and fund distributionTo accelerate the growth of the Unboxed Network over the next 4 years (2018-2022) we will:

build a team of 125 professionals

launch the Unboxed Network in 100+ countries

reach $21.8 million in annual revenue (or $175,000 USD per employee) with a stable 2x annual growth rate in revenue

break-even by 2021

To achieve these results we’re organizing a crowdsale to fundraise $15 million. These funds will be allocated to three key fields:


Technology development

Marketing and customer acquisition

Operations

Crowdsale campaign

40%($6 million)

40%($6 million)

15%($2.25 million)

5%($0.75 million)

Field Activities (2018-2022)

Infrastructure (Google Cloud) and development tools

40 engineers (front-end, back-end, AI, big data, blockchain) and product managers

Content marketing (Content hub for client education, conferences, paid ads) and sales & marketing tools

10 marketers

30 sales hackers

10 business managers and developers

35 client support and community managers

Office, bookkeeping, travel, legal and other operational costs

Marketing campaign (introducing the Unboxed network to key markets and communities)

Conferences and events

Legal costs

38

Team structure

Revenue and team growth


8%

32%

8%

28% Engineers

Management

Marketers

Support

24%Sales

2018 2019 2020 2021 2022

$ 1 500 000

$ 2 700 000

$ 5 200 000

$ 10 450 000

30

45

65

95

125$ 21 875 000125

100

75

50

25

0

2.5E+7

2.0E+7

1.5E+7

1.0E+7

5.0E+6

0

39

BlockchainWhy we need Blockchain

What is the Unboxed Token?


48

Making advertising more transparent

At Unboxed we aim to create a Blockchain-based network of millions of people who can help businesses to spread the word about their brands on social media in a way that’s transparent and effective. The whole process is driven by thousands of Marketing Experts who act on the principles of consensus-based decision making. These are trusted individuals who can’t be impacted or influenced by any 3rd party. And Marketing Experts who consistently make the right decisions are rewarded with Unboxed tokens and gain a higher rank within the network. Anyone who fails to meet the community’s standards or openly breaks the rules will be penalised or shown the door.

It’s as simple as this. With Blockchain, Unboxed can build a community that everyone can trust. A community where integrity, fairplay, and security for all is built into the system.

40

Why we need Blockchain?

Neutrality and transparency are fundamental to our approach at Unboxed. Here’s why.

Centralized systems (for example Facebook) rely on a relatively small group of people to provide trust and transparency. You can think of these people as middlemen managing the system. By contrast, Blockchain is a decentralized system which doesn’t need middlemen. Why does this matter? It matters because with middlemen, there is always the potential that they could make decisions which impact the trust people have in the network they are using. A good example of this are the recent changes to advertising rules introduced by Facebook. These changes have been driven by middlemen, including Mark Zuckerberg himself, and have affected the level of trust both brands and users have in the network.



Facebookor any other social

network

BusinessHow much it costs

to run the Ads

PeopleWho see the Ads

Decisions

Value

Transforming value in a decentralized manner

Using Blockchain technology, Unboxed members are ranked based on their activities on the network:

Trust Rank System

41

The rank of Marketing Experts is based on:

How well the selected Unboxers match brand and campaign guidelines (based on geographic, demographic and psychographic criteria)

How well the selected content created by an Unboxer matches brand and campaign guidelines

How the approved content eventually performs (post engagement rate compared to other posts published in the same campaign and similar campaigns)

The number of decisions that overlap / don’t overlap with the Marketing Experts’ decisions

How long it took the expert to make a decision compared to other Marketing Experts (selection of Unboxers and content approval)


BusinessHow much it costs

to run the Ads

PeopleWho see the Ads

Decisions

Value

Marketing experts

Unboxers

We’ll use tokens to award our network players. Here’s why.

Using tokens enable us to give rewards for micro-actions - any engagements made by regular social media users

Tokens guarantee immediate and cheap micro-transactions compared to conventional payment methods

Tokens will ensure that every transaction is made in a private and secure manner

By using Blockchain we can guarantee that rankings are 100% trustworthy. Why? Because Blockchain ensures they can’t be changed, falsified or impacted by any 3rd party. Each member has a smart contract and their ranking is automatically updated on this contract. So, for example, if an Unboxer’s ranking improves, they automatically start getting paid more for their services.


The rank of Unboxer is based on:

The post engagement rate compared to other posts published in the same campaign and similar campaigns

The historical average post engagement rate

The ratio of Likes/Comments/Shares/Reactions to the number of followers (each evaluated and compared separately)

Audience size (number of followers) and number of unique followers who constantly engage with the content

How an Unboxer’s interests, age, location, gender and other hard parameters overlap with those of their followers

The historical data of follower base growth and the percentage of potentially fake followers/profiles/followers collected using automated software

The relationship of the people who engage with the Unboxer’s content and the Unboxer (are they following each other, how long have they been following each-other, and how have they previously interacted with each other, etc.)

Reaction time and communication with support team if any issues occur.

The rank of a Target Audience member is based on:

Quality of engagement (e.g. comment length)

Their relationship with the Unboxer (are they following each other, how long have they been following each-other, and how have they previously interacted with each other, etc.)

How their interests, age, location, gender etc. overlap with the Unboxer's and the Brand's target audience

Why Ethereum?

Our aim is to make the Unboxed Network as fast and reliable as possible, and this requires an effective payment system. With decentralized content evaluation and users working directly with the network, we needed to find a way for brands to pay Unboxers in a consistent, automated manner.

That’s where the Unboxed Token comes in.

Due to the increasing supply and adoption of new Blockchains like EOS, Stellar etc. that could potentially offer the necessary functionalities in a more efficient and/or less expensive way, we may consider using alternative solutions to the Ethereum blockchain in the future.

Faster transactions that cost less

43

What is the Unboxed Token?The Unboxed Token is an ERC20 standard compliant, Ethereum based token that is able to hold any real world value. The Unboxed Token will give our network users all the flexibility and convenience cryptocurrencies offer.


The Ethereum Blockchain allows values to be transferred between parties in minutes

Token transactions carry a fraction of the costs of traditional currency transfers

Using cryptographically secure wallets to store tokens, the Blockchain guarantees that payments always go to the right person

The use of smart contracts guarantees that all parties receive the correct payment for their services

Fast

Cost effective

Secure

Reliable

The Unboxed Token, and the Ethereum Blockchain it uses, provides an ideal way for funds to be transferred and managed on the network. This process is fast, cost effective and secure. The transfer of tokens requires no human input - a payment that has been been submitted by a brand for a campaign is automatically split between everyone involved - from Marketing Expert to Unboxer to anyone who engages with the post.

We intend to make the Unboxed Token the primary currency in our network. Marketing Experts and Unboxers will receive payment in Unboxed Tokens. Payments made by brands for campaigns will be immediately converted into Unboxed Tokens. This will allow us to make faster and more flexible transactions.

With transfer fees cut to a fraction of those of traditional transfers, the Unboxed Token will allow us to make micro-payments to Marketing Experts and to receive initial payments for campaigns from brands.

The Unboxed Network provides an escrow service for network users. This means the network requires no middlemen and guarantees that businesses are able to transfer payments to Unboxers, Marketing Experts and social media users in the most direct way possible.

With transaction fees reduced to a minimum and transactions that take minutes, not hours or days, our Blockchain-powered network provides a system of payment that all parties can trust.

Escrow


45

CrowdsaleWhy crowdsale?

Crowdsale details

How I can contribute?


46

Why crowdsale?


We’re organizing a crowdsale to fundraise

$15 million so that we can:

Expand the Unboxed Network from 10 to 100 countries.

Grow our team from 15 to 125 professionals.

Reach $21.8 million in annual revenue by 2022.

01

0302

Unboxed, UAB

Lithuania

Utility token, ERC20 based on Ethereum blockchain

750,000,000

100%382,500,000 Unboxed Tokens sold

10%38,250,000 Unboxed Tokens sold

$0.057

Smart contract will automatically distribute tokens after

successful transfer of ETH

To be announced

47

Crowdsale details


382,500,000 (51%) - Public Tokens available for purchase

142,500,000 (19%) - Team, Advisors & Partners

112,500,000 (15%) - Reserve fund for future financing

75,000,000 (10%) - Customer and Marketing Experts acquisition

37,500,000 (5%) - Airdrop and referral program

Issuer

Jurisdiction of issuance

Token type

Total Token supply

Hard-cap

Soft-cap (minimum goal)

Token price

Token distribution

Date of crowdsale start

Total supply: 750,000,000

Token Supply Allocation

51%Public tokens

19% Team, Advisors & Partners

(locked 1y)

5% Airdrop and referral program

10% Customer and MarketingExperts acquisition

15% Reserve fund for futurefinancing (locked 1y)


49

How can I contribute?Please sign up to our crowdsale portal to

receive regular updates. You’ll be notified when the crowdsale campaign starts.

Join now!


https://unboxed.network/

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