Get PR That Money Can’t Buy

Positive (free) Press

Myrna Sislen, Middle C Music in Washington, DCLiz Reisman, Creative Music Center in Monroe, CT

You Want ItYou (absolutely) Need It

We’ll Help You Get It

Myth # 1

Any Press Is Good Press

Good Press Brings New Customers

NO!

Pyramid of Press Opportunities

NationalPress

Local Newspapers/TV

Community newspapers, newsletters, websites

Useful Tips

1. Create a press release template

2. Make a list of local press contacts

3. Take pictures!

Super Tip: Find out if they are musicians

Bonus Tip: Take group pictures! (i.e. all the kids who participated from a specific school or town)

Create Press Worthy Events

1. Kids and Puppies

2. Partner with a charity

3. Invite local celebrities (i.e. politicians)

4. Create an event that’s unique

5. Have food

Bonus Tip: It’s very hard to get brownies out of carpeting

Super Tip: Costco is a great place for inexpensive cookie platters

Free listings? Patch

Positive Press Home Run

Community Newspaper Washington Post

International

The Landfill Harmonic on 60 Minutes

Positive PR can put a music store on the map—and open the door to customers you never knew existed. In this session, music retailers Myrna Sislen of Middle C Music and Liz Reisman of Creative Music Center reveal their secrets for scoring impactful PR that money can’t buy. (Myrna's store was recently featured in The Washington Post for working with Landfill Harmonic.) Liz and Myrna will leave you with examples of newsworthy store events, tips for writing effective press releases, do’s and don’ts for social media, and ideas for strategic partnerships.