get ready for the first billion dollar online sales...
TRANSCRIPT
Get Ready for the First Billion Dollar Online Sales Day.
Presented by:
Seth Gardenswartz VP Business Development SpaBoom.com
Brigette Lemos-Norman Media Manager YG Laboratories
• Reap the benefits of holiday online sales.
• Be a gift solution with hassle-free online Gift Certificates.
• Create a social marketing blitz.
• Fuel promotions with social media for maximum reach.
• Unique Selling Proposition, stand out this holiday.
• Is Your Website Ready?
Key Webinar Takeaways:
• comScore reported $29.1 billion U.S. retail e-commerce spending for Nov-Dec holiday season.
• Online sales up 4 percent vs. a year ago.• Growth surpasses forecasts and first $900
million spending day on record.
Online Sales 2009
Take Advantage2009 season featured distinct periods of
strong spending growth.• Thanksgiving-Black Friday timeframe. • Final shopping week leading up to
Christmas.– Build social marketing campaigns around
simple, last-minute and INSTANT gift solutions.
900 M Online Spending Day
Power of Last Minute
Be a Gift Solutions Expert• Instant gift certificates.
– Instant gift solutions, last minute and easy.– No shipping costs or shipping constraints.
• Create effective retail/online promotions.• Use social media to reach beyond existing
social network.• Help consumers shop where they want.
Gifts Matter• 1/3 of most spa’s revenue is
gift certificates• Selling online can add 25%
to total GC sales (9% increase in total sales)
• 25% come from more than 100 miles away
• 50% of sales within 48 hours of an event
Gift Certificate Holders Become Clients
• 25% percent of first time visits come from gift certificates.
• Special promotions for first time clients.
• Introduces your spa to potential new clients.
• Creates traffic for retail.
Local Search 1.0
Local Search 2.0
Allow Clients to Share
Spread Social Influence Online
• Drive new sales.• Create up-sell
opportunities.• Good social media
promotions.
Effective Online Promotions: Packages
MicroCurrent by Bio-Therapeutics®
30 minutes $50.00+
60 minutes $95-$165
45 minutes $70-$145
Think SyncSpas need continuity across all channels.• Physical Spa Location.• Product packages.• Promotional offers.• Email Marketing.• Social Media • Website
Effective Online Promotions
Specials• Everyone loves a
BOGO! Buy-one-get-one
• Create a VIP program
• % off discounts on products or services
FREE! with Gift
Certificate
Social Marketing Blitz
• In-store advertising.• Events/Promotions.• Product
• Packages/specials
• Social Media.• Email marketing.• Gift Certificates.
Social Media Events Encourage SharingReferral Codes - exclusive specials to readers
o one-time deals, limited offers, request retweets
Effective Email Promotions
Two types of campaigns•Informational/Relational
emails – long term• frequency / type
•Promotional/Transactional emails – short term
• frequency / type
Integrate and Plan
Stand Out This Holiday• Successful spas use websites to
communicate their point of difference. • Why do you stand out?• Website is a place to:
– Engage and connect.– Make lives easier:
• Provide valuable Information.• In-spa promotional offers.• Gift Solution Experts.
Great relationships are built on conversations• Each interaction fits along a social continuum.• Understanding value of connections and
managing relationships fuels social media.• Events/in-spa promotions disseminated via
social media travel to new social networks.• Monetize with social referrals.
Conversations Happening Now…..
About Your Spa and SalonDecide how you want to be part of conversation.
Getting Started with SpaBoom• Basic SpaBoom account
Instant Gift Certificates Online Directory Basic E-mail Marketing
Online Marketing Instant Gift Certificates New or updated website Integrated Social Media, Web and Email
Marketing No contracts setup from $99
Exclusive Offers• SpaBoom -- $200 off new custom website• $50 off Integrated marketing suite• $25 off Instant Gift Certificate Sign Up• Offer valid until August 27, 2010• Use promo code YGLAB• www.spaboom.com/signup• [email protected] • 800.940.0458
To Contact YG Labs
Call 800.999.4569
To Contact spaboom
Call 800.940.0458
or email [email protected]
Raise your
hand or chat questions to us