get response autoresponder tutorial: what is an email marketing campaign?
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So a friend and business partner of mine wanted to know, "What IS an email marketing campaign?" I did this presentation to explain it so if you've been wondering the same, check it out! Don't have an autoresponder service? Not a problem! Try Get Response FREE for 30 days here: http://www.getresponse.com/index/cheriekmarketeer Be sure to like & share this video and... IF YOU FOUND IT HELPFUL, leave a comment below! ;) Also, don't forget to subscribe to my channel so you don't miss any of my awesome training videos! Enjoy! Cherie King "The Work@Home Advocate" http://theworkathomeadvocate.com Have a business but want more online exposure? Grab my FREE 5-Day Formula here: http://buildyourbusinessonline.infoTRANSCRIPT
GetResponse Autoresponder Tutorial Series:What Is an Email
Marketing Campaign?
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Previously…I gave shared how to create an email marketing campaign inside of the GetResponse Autoresponder. I was then asked to explain what a campaign IS so I am going to do that here and now.
According to GetResponse, a campaign is
basically a set of messages, subscribers and web forms. I realize that is vague, so I will
elaborate by giving an example…
The gentleman who requested this information is in the same business I am in. So let’s start with an example
for him ;)
You have a lead capture page to capture information such as name & email from your leads (those who are
interested in learning more about your business).
Where do these people go once they enter that information?
How will you send them emails to share your information with them or to stay in touch with them?
You create a campaign designed to allow you to email them at will!
Here’s another example…
Let’s suppose you are a business owner and you want to start a newsletter to send out to those
who visit your website. You would create a campaign and gear any email messages sent
inside of that campaign to website visitors who are potential customers.
Now let’s suppose some of those people who were once potential customers have decided to
buy from you and have now become actual customers now. You may then want to create a totally separate campaign that is geared more
towards your ‘valued customers’ with an entirely different message from that which you sent to
those you WANT to become customers.
Make sense?
I’ll give one more example…
Let’s say a school has decided to use the GetResponse Autoresponder for its weekly school
newsletter. They will create a campaign for this purpose and send out their newsletter each week to those who subscribe to it. Now let’s suppose they want to have a special newsletter for staff members ONLY that the public cannot access.
They would not want to use the same campaign that is used for their public school newsletter
so, they would create an entirely new campaign that is designed to only go out to
faculty members.
So hopefully this has cleared up what an email marketing campaign is!
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