get results from social media
TRANSCRIPT
GETTING RESULTS FROM SOCIAL MEDIA
By: Laurel Robbins @Laurel Robbins
Michael Hodson @GoSeeWrite
Laurence Norah @Lozula
travelbloggersassociation.com Twitter: @PTBAssoc
Key Elements of Getting Results From Social Media in 15 Minutes a Day
• Give Your Audience What They Want
• Capitalize on Trends
• Incorporate Hashtags
• Convert Followers Into Consumers
travelbloggersassociation.com Twitter: @PTBAssoc
Align Your Efforts with What Your Audience Wants
So….what does your audience want?
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Reasons Why Consumers Interact with Brands on Facebook
How often do you do these things?
Exercise: Think of how you could incorporate one of these reasons with your brand
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Capitalize on Trending Items
• How to find out what’s trending?
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Capitalize on Trending Items
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• For best results find a way to link it to your brand.
• It’s easier than you think.
• I.e. What is the link between football and cookies?
Capitalize on Trending Items
• Oreo made their brand relevant to what was happening at the Super Bowl in 2013.
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Capitalize on Trending Items
What is the link between a made-for-TV movie and frozen pizza?
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Capitalize on Trending Items
DiGiorno linked their pizza to a popular TV movie.
Generated 4000 new followers in less than 24 hours.
14,000 tweets mentioning their name in the same time frame
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Feeling Inspired? Your Turn
• Write one post that links your brand one of the following trending topics:
– The Amazing Spiderman 2
– The Dubai Mall
– Starbucks
– Snapchat
– Skype
• Share your post.
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Why You Want to Use Hashtags In Your Posts
• Get much higher interaction• Enables your target audience to find you on relevant
key words, i.e. #beach, #palmtrees, #resort, etc.
• Limit to 2 hashtags per post
• Posts with more than 2 hashtags have a decrease in engagement. I.e.
Need a #holiday? Check out our exclusive #beach #resort for your next #vacation.
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Why You Want to Use Hashtags in Your Posts
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Converting Followers Into Consumers
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• Your social media profile shouldn’t look like an endless sales pitch.
• For every sales pitch include at least 4 non-sales related posts .
• Drive emotion. I.e. what pain point can you relieve for your followers?
Converting Followers Into Consumers
Encourage interaction, i.e. share your followers photos that are related to your brand.
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Converting Followers Into Consumers
• Contests
• Enticing photos
• Text that doesn’t sound like a sales pitch
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Summary• Give Your Audience What They Want - EVERY day.
• Link your brand to a trending itemon a regular basis.
• Incorporate hashtags into your posts, but no more than 2 per post
• Advertise your product/service/destination to your followers, but don’t oversell.
• Aim to solve a problem in your sales posts for best results.
travelbloggersassociation.com Twitter: @PTBAssoc
Thank You! Questions
• Laurel Robbins MonkeysandMountains.com@Laurel_Robbins, [email protected]
• Michael Hodson GoSeeWrite.com @GoSeeWrite, [email protected]
• Laurence Norah FindingtheUniverse.com @Lozula, [email protected]
• For PTBA inquiries [email protected]
travelbloggersassociation.com Twitter: @PTBAssoc