get seen online slides

www.tradednetwork.co.uk #getseenonline @Tradednetwork @SOSBUSNorwich @OPENNorwich

How To Get Seen Online


Alarms!!


Tell the World!

@Tradednetwork @OPENNorwich

@SOSBUSNorwich #getseenonline


Barclays Bank


The Selector


The Youth


You Can Spend ££££


Keep Saying to Yourself!


Tips For BeKer Search PosiLoning


BeKer Use of Social Media


CSR is Good


Open Youth and the Norwich SOS Project

Your own website SEO Tips

What to say – Content ideas to engage with your audience

Social Media – Tips & Tricks

Can CSR increase your profitability?

The Next 90 Minutes

Traded Network


Operation Website - Onsite SEO


Your Own Website Page Title

  The most important ‘onsite’ factor for SEO

  Page Title = 50-‐60 characters   Primary Keyword -‐ Secondary Keyword | Brand Name •  Unique and relevant by page


Meta DescripLon

  Meta descripLon tags, while not important to search engine rankings, are extremely important in gaining user click-‐through from Search results

  150 and 160 characters   Make it unique on each page, provide a soluLon

or benefit and use acLon-‐oriented language


  Page Title   Meta DescripLon   Headline H1 Tag – Don’t let it Bounce!   Body Text -‐ The opLmal width of a

paragraph – 40 to 55 characters

  Images – Named and ALT DescripLon

  URL   PDF’s or pages   Internal Links   Can they be shared?

Your Website Page Structure


Onsite Website Take Away

  Are your Page Titles relevant to your business?   Are your DescripLons engaging?   Are your content pages structured well?


Why Content is King?


“The future of online markeLng is storytelling which is a technique of telling a single story across mulLple

plahorms and formats”

The Future


Social Media, Blog, News, Posts….


The More Content Published =

More Credibility More Trust More Links

Higher Authority Levels BeKer Search PosiLoning

More Visits More Enquiries More Sales

Why Publish Content?


What Content Should I Write?

  Your products and services

  Emerging products and services   Reviews, tests and what’s new   Tips – share and share again / re-‐blog


  How to guides

  Offers   Case studies and tesLmonials   Real stories

  Business news   Corporate Social Responsibility   Seasonal acLviLes

  Industry news   LegislaLon changes   Day in the life

What Content Should I Write?

EducaLonal

InspiraLonal

Entertaining


•  Strong Headline

  Clear layout   Clear imagery   Length does mater!

  Excellent call to acLon

How Should I Write It?


  Content’s No. 1 goal is to help other people

  In general, the top clicked posts were those that had Ltles including phrases such as:

  "Best…”   "Reviews of…”   "Top 5…”   "How-‐to…”

  Local locaLons work really well for Search Engine PosiLoning for advert content – user looking for…..

For SEO or the USER?


Building Links


How Links Can Help?

  Link building is the process of acquiring hyperlinks from other websites to your own

  The landscape of SEO and link building is always changing, and today, the importance of building high-‐quality links has never been higher

  Increasing the number of high-‐quality links poinLng at your website can significantly increase your chances of ranking well


Building Links

  Customer, Supplier, CSR Link, News, Events, Quality Directories, Review Sites, Industry Press / Experts and OrganisaLons, Tourist Sites, Councils, DMOZ, Freeindex, Networking Groups…..


Content Takeaway

  Content is King so take acLon!   Draw up a content map and plan   Can you generate some great Lps? – Become the content king!

  Draw up a list of websites that may link to you – think customers and suppliers

  Remember the higher quality and the higher number of domains is beKer


5 Minutes


Social Media


Top 10 Most Popular Social Networking Sites in the World September 2014

Facebook UK just over 31 million users The largest demographic remains the 25-‐34 year olds

TwiKer over 10m users in the UK -‐ +200m Worldwide

Linkedin over 10m users in the UK, 313 million members in over 200 countries

Pinterest in 2012 was 200,000 users now 2 million – Fastest growing

Google+ -‐ Don’t know! We know its important – At least do it for places


Social Media

  Social Media is for business – it creates a relaLonship and delivers an awareness

  Use it to communicate with your audience

  Use it to help customers make a decision, solve problems, obtain feedback, experiences, wants and needs

  Help, offer advice and engage in communicaLons   Decide what Social Media sites to use – not all of

them – Based on your customers


Social Media a Sharing Community

  We want to get many Likes, retweets, shares

  We want it to go viral………   Access to something exclusive

  Follow me and I will send you a discount code

  CompeLLons – Enter by telling us your experience and sharing it with your best friend

  Increase your fan base by communicaLng – asking, cards, brochures, web, invoices, leaflets


Facebook

  Brand your page with a good call to acLon


Facebook Post Length

  The opLmal length of a Facebook post is 40 characters !!!!

  Posts at this length tend to receive higher like rate, comment rate, and combined like/comment rate

  In fact 40 or less = 86% more engagement!


Facebook – Post with a Photo

  A photo or photos will aKract more engagement


Facebook – Add a Link

  Add a link as your call to acLon


Who are your Audience


When are they Online?

  Schedule your posts to when they are looking!


What are their Interests?


Use for Research & TargeLng


Boost a Post or an Event!


Boost a Post – An Example

  13,032 reach – Just 9,000 was paid reach!

  83 Likes

  6 Comments   62 shares   Cost £44


ROI


ROI

20% text to image rule on a photo


TwiKer

@Tradednetwork


TwiKer

  TwiKer is the best social media tool for real-‐Lme engagement

  Don’t just auto respond to new followers – use the personal touch

  Don’t follow everyone that follows you   Use unfollow app

  Use the search feature to engage   Use Hootsuite and Hootlet (Share from browser)


TwiKer

  Tweets with less than 100 characters have 17% higher engagement rate

  Not only does this length give you enough room to share your message, it also provides room for someone who retweets you to add a message of their own

  Reply to menLons, check direct messages

  Use the hashtag   #norfolkhour join every Mon, Weds & Fri from

8.30pm – also mow check out #NorwichHour


Cancer Research – Text £3

Cancer Research UK is able to fund 10 new clinical trials thanks to the surprise hit of

#nomakeupselfieforcancer trend.


Stephen SuKon


Ice Bucket Challenge donations

Motor Neurone Disease – 2 weeks £7m – normally 6 months!


UK Social Media CommunicaLons Award for Best Viral Campaign The selfie, which went

viral in June 2014 officially put the

company on the map hi}ng every country in the world and ge}ng 1.3 million hits on their website in three days


Linkedin

  The most trusted Social Media plahorm for business

  ConnecLng to relevant people will help you discover more relaLonships – People you may know

  Build relaLonships not just a list!   The opLmal length of a LinkedIn post – 25 words   Do you have a PULSE……


Linkedin Pulse

  Pulse is the new blogging plahorm from Linkedin

  It started with only 1000 members having the tool   Now 25000 can use it   Look for the pencil


Linkedin Pulse


Social Media Takeaway

  Draw up a plan and follow it   Take a look at your branding   Test the water with Facebook Boost or adverts   Think of a compeLLon to increase your fans

  Engage in a new #hour   Do you have a pulse?   If you need help – ask!


CSR / CRM


CSR -‐ CRM

  Cause Related MarkeLng

  Helping Good Causes offer many benefits   Feel Good Factor   Good PR

  Great content

  Customers like the way you help others   Adds compeLLve advantage

  Tax Efficiency   Personal development


How Could You Help?

  Donate a % of profits

  Donate money   Charity of the Year   Donate goods – you may just normally recycle

  Offer support in your experLse   Volunteer or get all employees involved   Become a Trustee

  Join Traded Network !   You could become a champion


We Can Help You


What Do We Offer?

“A simple, value for money, effecLve method of markeLng your business that will get you seen online and within the Local Community”


What Do We Offer?

CRM

Word of Mouth

Advertising

SEO

Blogging Social Media

Events

Offers News

Relationships

Online Presence

SUPPORT

Pretty unique Solution!


Team Extension – Helping Hands

We write and share content

We create connections

We generate leads

We enhance your online presence


They Said What?

"You did exactly what you promised and more by ge}ng me on page 1 of Google for promoLonal items for sports clubs so I cannot rate your service any higher." Kate Pink Lizard PromoLons

“I will conLnue to recommend and use this service as I know it has and is working very well for Abate.” Jon Blake Abate


What Do We use?

3 online business directories that uniquely raise money for

good causes


Schools


Clubs


ChariLes


Business Profile


Let’s Tell a Story

Meet Peter…….


Google Delivers Results


More Content on Page One

Meet Peter…….


This is a Post on ChariL.org.uk

Meet Peter…….


The Unique Post on The Internet


Linking Back To Website

Meet Peter…….


Tell it Across MulLple Plahorms


Extended Reach

Each business is connected to

good causes

Schools, chariLes and local clubs


Placement on Good Causes

Meet Peter…….


Placement on Good Causes


Good Causes Spreading the Word


The Nice CSR Part


Help Your Business & Our Fundraising


Come Onboard Tonight

  Step one – Join chariL.org.uk and support one or both chariLes for £30 plus vat for a year -‐ £15 is donated

  Step two – Traded Network will set up your profile in full for an extra cost of £49 plus vat

  Step 3 – For an extra cost of £50 plus vat, Traded Network will write 5 SEO posts, generate 20 social media menLons – We will donate £10 extra to each charity you choose

get seen online slides

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