get smart about rewarded video
TRANSCRIPT
Get Smart About
REWARDED
VIDEO
…in less than two minutes
A lot of PUBLISHERS
Want to
MONETIZE
their sites
£
¥
$
$ $
$
£
£
¥
¥
¥
¥
¥
£
£
€
€
€
€
€
While keeping users ENGAGED.
Bart is one of them.
He’s a MEDIUM-SIZED
publisher
And he needs to UP his revenue
BIG TIME
But HOW
can he do it?
With REWARDED
VIDEO, that’s how.
Ever play a game…
and get to the point when you need more lives…or birds?
There’s actually a free and easy
way to keep playing
No need to spend that precious
currency
Just watch a video ad!
And keep playing!
That’s called REWARDED VIDEO
It’s simple.
Users get access to PREMIUM
content
That can be in-game currency and
power-ups
Or access to EXCLUSIVE
ARTICLES
80% of mobile users are open
to it
WHY?
Because the user has the POWER.
They choose to WATCH
the video or not
That all sounds GOOD,
so Bart tried it out
The RESULTS were average
But AVERAGE for rewarded video
IS OFF THE CHARTS!
Bart reached 50 – 80%
of his audience
Vungle found their Rewarded Interstitial ad placement reached 50-80% of an app’s audience.
CPMs were between 20 – 55€!
The typical CPM for a viewable, data-driven video ad is between 22 - 55 €.
And CTRs were ELEVATED
by 20 – 35%
The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic.
more than display ads!!
4 - 5x
The rewarded video CTR increase reported by in-app monetization and user acquisition specialist Supersonic, when compared to the typical display ad CTR..
Bart’s app revenue increased by 20 – 50%
Soomla reports that rewarded video can increase app revenue by 20 – 40%.
Basically, REWARDED VIDEO
is a win-win.
It’s great for USERS
And great for PUBLISHERS.
Just ask Bart.
www.smartadserver.com www.smartadserver.com
Let’s Talk Rewarded Video. http://smartadserver.com/publisher-platform/video/ [email protected]
www.smartadserver.com www.smartadserver.com
Sources In-Game Advertising the Right Way:: Monetize, Engage, Retain. Unity, 2016. Cohen, Jasmine. (2016, October, 20). How Rewarded Videos Benefit App Developers and Advertisers Alike [Blog post]. Retrieved from http://www.ironsrc.com/rewarded-videos-benefit-developers-advertisers/ Nizan, Yaniv. (2016, October 20). Increase Rewarded Video Revenue by Mastering Opt-In Ration [Blog post]. Retrieved from http://blog.soom.la/2016/06/increase-rewarded-video-revenue-by-mastering-opt-in-ratio.html O’Kane, Ciaran. (2016, October, 20). King: Testing new Reward Video Ad Format to Monetise 400+ Million Users [Blog post]. Retrieved from https://www.exchangewire.com/blog/2016/05/27/king-testing-new-reward-video-ad-format-to-monetise-400-million-users/ Spina, Franco. (2016, October, 20). Top Strategies for Rewarded Video Ads in Mobile Games..[Blog post]. Retrieved from https://deltadna.com/blog/rewarded-video-ads-in-mobile-games/ Takahashi, Dean, (2016, October, 20). Supersonic Sees Big Growth for “Rewarded Video Ads” in Mobile Games (Interview). [Blog post]. Retrieved from http://venturebeat.com/2015/03/01/supersonic-sees-big-growth-for-rewarded-video-ads-in-mobile-games-interview/view-all/ Best Practices: Vungle Video Ad Placements,. Vungle,. Retrieved from http://vungle.com/wp-content/uploads/2014/04/Best-Practices-Guide-4_14_14.pdf .