get the most out of speech analytics crm x change virtual conference - 6.2.14

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| | Get the Most out of Speech Analytics Barry Knack Director of Education

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Learn the top things you should consider when using a Speech Analytics tool!

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Page 1: Get the most out of speech analytics   crm x change virtual conference - 6.2.14

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Get the Most out of Speech Analytics

Barry KnackDirector of Education

Page 2: Get the most out of speech analytics   crm x change virtual conference - 6.2.14

First, A Little Background

• Speech analytics engines: LVCSR, Phonetic, DPR

• A little planning goes a long way• What are you going to do with the data?

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Find out why people are callingKey #1

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Knowing why people call

• Identify categories• Reporting to get to the root cause• Evaluate calls by reason

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Coaching for short and long term agent performance

Key #2

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Agent performance gains

• Immediate• Short• Medium• Long

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Improve Average Handle Time (AHT) for better customer interactions

Key #3

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Improving AHT

• Identify and analyze calls with high AHT• Identify phrases associated with potentially

higher AHT• Spotlight best practices from agents with ideal

AHT

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Actions to better manage First Call Resolution (FCR)

Key #4

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Managing FCR

• Identify recurrent call markers• Use available reporting tools to drill down into

root cause• Tap into best practices of those agents with

high FRC

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Steps to ensure customer satisfactionKey #5

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CSAT

• Use complimentary data points (QA scores, Survey results, CRM results, etc.)

• Identify true picture of quality• Review tagged calls for best course of action

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Simple tips to increase cross-sell and up-sell

Key #6

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Additional Selling Opportunities

• Scan for buying signs• Did they miss that opportunity?• Variations in campaign reactions

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Ways to avoid compliance violations and fines

Key #7

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Staying in Compliance

• Identify verbatim scripting• Non-compliance reporting• Improve processes, test changes, and verify

results of change

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Use competitive intelligence to differentiate and increase agent sales success

Key #8

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Competitive Intelligence

• Early reactions to new product offerings• Direct marketing campaign results• Competitor pricing and product offerings

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Help agents defend against service or product cancellations

Key #9

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Cancellations

• Competitor mentions• Customer churn indicators

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Thank you!

Questions?

Contact us at: [email protected]