Get the most out of your Salesgenie experience Get the most out of

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<ul><li><p>Get the most out of your Salesgenie experienceGet the most out of your Salesgenie experience</p></li><li><p>CONTENTSCONTENTSPg 3. B2B Tips &amp; Tricks</p><p>Pg 16. B2C Tips &amp; Tricks</p><p>Share</p><p>infogrouptargeting.com/salesgenie 22</p></li><li><p>B2B TIPS &amp; TRICKS B2B TIPS &amp; TRICKS Salesgenie provides a complete custom </p><p>solution for your self-prospecting needs. Here are 12 tips to help with</p><p>your B2B prospecting. </p><p>Salesgenie provides a complete custom solution for your self-prospecting needs. Here are 12 tips to help with</p><p>your B2B prospecting. </p><p>3</p></li><li><p>Saved SearchesChances are, you are going to be using the same basic search parameters every time you jump on Salesgenie maybe targeting different locations or different business sizes.</p><p>If that's the case, saved searches are a great way for you to search even faster. Search once and then click on the save icon on top of the results page. Name your search and click save. Come back again any time and that search will be available to run right from your home page.</p><p>11</p><p>Save</p><p>Share</p><p>infogrouptargeting.com/salesgenie 4</p></li><li><p>New Business Lead AlertsSalesgenie adds tens of thousands of fresh new businesses to its data-base each week chances are a few of them will meet your criteria! There is just one thing you have to do:</p><p>After running your first search in the new business database, go to the alerts icon on the top left corner of your results. Name the alert and decide whether to receive your email on a weekly or monthly basis. That's it!</p><p>22</p><p>Salesgenies new business database includes:40,000 new businesses added weekly</p><p>2.1 million new businesses added annuallyInformation collected from over 250 sources to ensure accuracy</p><p>Alerts</p><p>Share</p><p>infogrouptargeting.com/salesgenie 5</p></li><li><p>Data EnhancementYou have plenty of contacts on file, but its hard to keep them current. You might be missing important information like email addresses or company expenditures. Who has the time to keep up? </p><p>Well, Salesgenies database has a lot of that information. Salesgenies special feature called data enhancement will help you fill in the blanks. There are two ways to do it:</p><p> If you have your contacts in a spreadsheet, go to the data enhancement tab right on the top of your Salesgenie homepage, click Get Started, and follow the simple instructions from there</p><p> If you use salesforce.com to manage your contacts, you can check your contacts stored there against Salesgenies database</p><p>Have a larger file or want more customized data processing services? Infogroups team of </p><p>experienced Data Experts are always ready to help!</p><p>33</p><p>Share</p><p>infogrouptargeting.com/salesgenie 6</p></li><li><p>Using Business Details toGet to Know Your Prospect</p><p>Youve just found a business that has the basic parameters that you are looking for. Congratulations! Open up the business detail, and you are faced with what might seem like a dizzying array of information. Relax, its going to be ok! Everything here can help you save time and understand the customer before you ever talk to them:</p><p>44</p><p>Quickly navigate each companys maze of titles to find the right contact for you. Use LinkedIn to gather more information on these contacts and see if any are within your larger network.</p><p>Management Directory</p><p>Packed with up-to-date information, even for smaller companies. Understand the issues they are dealing with today!</p><p>Company News</p><p>Is a company a potentially risky proposition? Get an initial read through the credit score meter.</p><p>Credit Score</p><p>Get to know what your target is buying at a glance. It helps to know their budget for oce products before you try selling them paper. </p><p>Business Expenditures</p><p>Save time find out about other businesses in the area that also meet your search criteria. </p><p>Nearby Businesses</p><p>Relevant details about the business size and products.</p><p>Company Details</p><p>Share</p><p>infogrouptargeting.com/salesgenie 7</p></li><li><p>Competitor ReportSalesgenie gives you so many ways to learn about potential customers. Its as if it was its job! Another simple tool you should get to know is the competitor report.</p><p>Once youve found a good lead, click on the competitors report on the left sidebar. A list of businesses that do the same thing in the same area pops up. At a glance, get a feel for any industry, where your target business fits in that line of business, as well as a tidy list of new businesses that you can add to your leads.</p><p>55</p><p>Share</p><p>infogrouptargeting.com/salesgenie 8</p></li><li><p>Google MappingRoad trip! Time to jump in that old sedan, push aside the old fast food wrappers and make some face-to-face visits. If you are planning to visit a specific area or route, it is helpful to know whats out there. </p><p>Enter Salesgenies powerful map tool. From your search sidebar, go to Map Based Search. </p><p> Draw a shape or radius right on the map. Youll instantly get a list of all the companies that fit your criteria in that area.</p><p> If you have a business you are going to visit, map it and find similar ones in the same area by searching for nearby neighbors.</p><p> If you want to know what businesses are on a specific route, select Drive Route to plan your trip based on your start and end address. Print out your results, rev your engine and get going!</p><p>95% of reps surveyed stated that Salesgenies mapping functionality, finding like prospects, and mobile </p><p>application has allowed them to be more eective and ecient while prospecting. </p><p>66</p><p>Share</p><p>infogrouptargeting.com/salesgenie 9</p></li><li><p>Find the Right Contact with LinkedIn Integration</p><p>Wouldnt it be great if there were a place where people networked and volunteered up to date information about their position in a company? Oh wait, there is! LinkedIn and its now fully integrated into Salesgenies business detail page.</p><p>Once you find a company, just click on the LinkedIn icon and instantly:</p><p> Find other people who work at the company, including new hires Get up to date information about promotions and job changes See if they are in your network Follow companies</p><p>Combining Salesgenies huge database with LinkedIn provides you with an even better shot at </p><p>finding the right person to contact.</p><p>77</p><p>Share</p><p>infogrouptargeting.com/salesgenie 10</p></li><li><p>Customer ClonerDo you have the perfect customer? Dont you just want to clone them? Salesgenie has the technology! You dont even need a DNA sample.</p><p>From the Business Detail page, just click on the clone icon above the details. In one easy step youll be given a set of search parameters that will yield more leads just like it!</p><p>88</p><p>Share</p><p>infogrouptargeting.com/salesgenie 11</p></li><li><p>Direct MailHeres a win-win scenario: You want to offer potential customers you found on Salesgenie great deals by sending them a card or brochure. Your post office really needs your business and is willing to take those deals right to your customers at a low, low rate. Lets make this happen! </p><p>Salesgenie makes it easy to get your message into the hands of the right audience with Direct Mail Services. </p><p>Once you have a list of addresses you want to mail to, you can contact our team of marketing experts - they can do it all! They will help design your mailing, take care of printing and addressing, and even mail it off for you!</p><p>99</p><p>If you do direct mailing all the time or are just trying it out, Salegenies cost-eective and </p><p>timesaving direct mail service is hard to beat!</p><p>Share</p><p>infogrouptargeting.com/salesgenie 12</p></li><li><p>Email BlastsFor email aficionados, Salesgenie has the tool for you. Armed with email contacts you found in your search, you can instantly message one-to-one or send emails out to an entire list of people you want to reach. </p><p> To send an email out to a large group, go to your search results, click on the emails icon above the search results. Upload your own email design or choose one of our custom templates, write, and send out your message.</p><p> One-to-one emails are easy too go to the business detail page and click on the email icon.</p><p> We keep working after the email is sent to give you reports on how successful your email was and lists of contacts that opened it.</p><p>Use your time wiselyEmail marketing generated returns of 40:1 in 2011!</p><p>1010</p><p>Share</p><p>infogrouptargeting.com/salesgenie 13</p></li><li><p>Salesforce.com IntegrationIf you use Salesforce.com to manage your contacts, you are in luck. Salesgenie fully integrates Salesforce.com, helping increase your productivity. </p><p> Click through the find new leads wizard and transfer these leads to your Salesforce.com Leads tab </p><p> Transferred Salesgenie leads follow your established lead routing rules, ensuring even the most complex lead alignment rules are enforced</p><p> Enhance existing Salesforce.com data with Salesgenie Enhance</p><p> Avoid duplication by omitting existing records</p><p>1111</p><p>Keep your existing SFDC data up to date with the most current information</p><p>provided by Salesgenie! </p><p>Share</p><p>infogrouptargeting.com/salesgenie 414</p></li><li><p>Salesgenie Mobile AppIf you are on the road a lot, or just addicted to your tablet or smart phone, the Salesgenie mobile app is about to become your new best friend. Whether you use Android, Apple or Blackberry, you have access to the power of Salesgenie, maximized for use on your device. </p><p>The simplified functionality and integration of GPS capabilities makes it easy to:</p><p> View business and consumer profiles on the go Get driving directions with Google Maps Find other prospects that are near you at any time Optimize your time with built in contact manager and calendar</p><p>Youll never need to go to the office again!</p><p>Access prospects on the go with apps available for iPad, </p><p>iPhone, Android and Blackberry</p><p>1212</p><p>Share</p><p>infogrouptargeting.com/salesgenie 15</p></li><li><p>16</p><p>B2C TIPS &amp; TRICKS B2C TIPS &amp; TRICKS Here are 10 simple ways to accelerate </p><p>your B2C prospecting.Here are 10 simple ways to accelerate </p><p>your B2C prospecting.</p></li><li><p>Getting the Most Out ofthe Consumer Detail </p><p>Youve just found someone that looks like the ideal prospect. Congratulations! Open up the customer detail, and you are faced with what might seem like a dizzying array of information. Relax, its going to be ok! Everything here can help you save time and understand the customer before you ever contact them:</p><p>What demographic does your contact fit into? Whats their income, what kind of products do they buy? Get a quick read on their housing and mortgage situation. If you are a political group, get information about their political leanings and contribution history.</p><p>Consumer Characteristics</p><p>Locate your target and the best way to get there!</p><p>Map &amp; Directions</p><p>Save time find out about other people in the area that also meet your search criteria.</p><p>Nearby Neighbors</p><p>What other adults live in the household? Whats their occupation? Do they have children?</p><p>Household information</p><p>11</p><p>Share</p><p>infogrouptargeting.com/salesgenie 17</p></li><li><p>New Lead Alerts Salesgenie adds new contacts, including new homeowners, to its database each week and chances are a few of them will meet your criteria. There is just one thing you have to do, and it is not hard:</p><p>After running your first search in the new movers database, just go to the alerts icon on the top left corner of your results. Name the alert, and decide whether to receive the email on a weekly or monthly basis. That's it!</p><p>Alerts</p><p>Beat your competition!Contact new prospects first with new lead alerts.</p><p>22</p><p>Share</p><p>infogrouptargeting.com/salesgenie 18</p></li><li><p>X Date Insurance Search Special for home insurers, Salesgenie gives you the option in your custom search to look for homeowners that have their insurance expiring at a specific date. Add other search parameters like location and home value to find your perfect home insurance customer!</p><p>33</p><p>Share</p><p>infogrouptargeting.com/salesgenie 19</p></li><li><p>Salesforce.com Integration If you use Salesforce.com to manage your contacts, you are in luck. Salesgenie fully integrates Salesforce.com, helping to add to your productivity. </p><p> Click through the find new leads wizard and transfer these leads to your Salesforce.com Leads tab </p><p> Transferred Salesgenie leads follow your established lead routing rules, ensuring even the most complex lead alignment rules are enforced</p><p> Enhance existing Salesforce.com data with Salesgenie Enhance</p><p> Avoid duplication by omitting existing records</p><p>Keep your existing SFDC data up to date with the most current information</p><p>provided by Salesgenie! </p><p>44</p><p>Share</p><p>infogrouptargeting.com/salesgenie 20</p></li><li><p>Data Enhancement You have plenty of contacts on file, but you also know its hard to keep them current and you might be missing important information like email addresses or useful home ownership info. Who has the time to keep up? </p><p>Well, Salesgenies database has a lot of that information. Salesgenies special feature called data enhancement will help you. There are two ways to do it:</p><p> If you have your contacts in a spreadsheet, go to the data enhancement tab right on the top of your Salesgenie homepage, click Get Started, and follow the simple instructions from there.</p><p> If you use salesforce.com to manage your contacts, you can check your contacts stored there against our database with Salesgenie Enhance. </p><p>55</p><p>Have a larger file or want more customized data processing services? Infogroups team of experienced Data </p><p>Experts are always ready to help!</p><p>Share</p><p>infogrouptargeting.com/salesgenie 21</p></li><li><p>Saved Searches Chances are, you are going to be using the same basic search parameters every time you jump on Salesgenie generally your business will take you in one search direction.</p><p>Saved searches are a great way for you to search even faster. Search once and then click on the save icon on top of your search results. Name the search and click save. Come back again and your search will be available to run right from your home page.</p><p>Save</p><p>66</p><p>Share</p><p>infogrouptargeting.com/salesgenie 22</p></li><li><p>Google MappingRoad trip! Time to jump in that old sedan, push aside the old fast food wrappers and make some face-to-face visits. If you are planning to visit a specific area or route, it is very helpful to actually see where you need to head. </p><p>Enter Salesgenies powerful map tool. From your search sidebar, go to Map Based Search. </p><p> Draw a shape or radius right on the map. Youll instantly get a list of all the individuals that fit your criteria in that area.</p><p> If you have a person you are going to visit, map the location, and find similar people in the same area by searching for nearby neighbors.</p><p> If you want to know what businesses are on a specific route, select Drive Route to plan your trip based on your start and end address. Print out your results, rev your engine and get going!</p><p>95% of reps surveyed stated that Salesgenies mapping functionality, finding like prospects, and mobile </p><p>application has allowed them to be more eective and ecient while prospecting.</p><p>77</p><p>Share</p><p>infogrouptargeting.com/salesgenie 23</p></li><li><p>Customer ClonerDo you have the perfect customer? Dont you just want to clone them? Salesgenie has the technology! It doesnt even involve splicing anyones DNA. It just involves telling us to search for businesses that closely match that great customer.</p><p>From the target consumers detail page, just click on the clone icon above the details. In one easy step youll be given a set of search parameters that will yield more leads just as good as the one you know!</p><p>88</p><p>Share</p><p>infogrouptarget...</p></li></ul>