KNOW OUR GREEK AUDIENCEGreece TGI 2015 (Apr 14 - Mar 15)

MSN

AGE GROUPS

47% 53%

15-24 25-34 35-44 45-54 55+

46%

31%

14%5% 3%

OUTLOOK.COM

AGE GROUPS

52% 48%

15-24 25-34 35-44 45-54 55+

38%32%

19%8%

3%

SKYPE

AGE GROUPS

45% 55%

15-24 25-34 35-44 45-54 55+

37% 33%

21%

7%2%

DEMOGRAPHICS

SOCIAL ONLINE

39% say that they feel the need to

check social networking sites

every day

INTERNET FIRST

49% say that when they need

information, the first place they

look is the internetNEED TO BE

CONNECTED ON THE GO

30% say that they couldn’t live without the internet on their

mobiles

ONLINE SHOPPING40% say that

shopping online makes their live

easier

OUR MSN AUDIENCE IS MADE UP OF

INTERNET ADDICTS

ONLINE RESEARCHERS46% say that they look on the internet

for information before buying a

productGAIN INSIGHTS FROM OTHER’S EXPERIENCES

49% more likely to be influenced by

comments/reviews posted online

SHARE THEIR

EXPERIENCES

49% more likely to post

comments or reviews online

OUR MSN AUDIENCE

LIKES TO EXCHANGE EXPERIENCES ONLINE

NEW AGE MAKEUP

43% more likely to be interested in

new pioneer cosmetics

HEAVILY INVESTED IN PERSONAL PRODUCTS

35% say that they spend a lot of money

on toiletries and cosmetics for personal

use

TOILETRIES SELECTION

47% say that it is important to

choose the brand of their toiletries

OUR MSN AUDIENCE FEELS THAT

PERSONAL GROOMING IS IMPORTANT

OUTFITTED WITH DESIGNER WEAR

55% more likely to wear designer clothes

37% more likely to wear designer watches

FASHIONABLE

51% say that they like to keep up with the latest

fashion

UPDATED WARDROBE46% say that they buy new clothes every

season

LOVES SHOPPING

FOR CLOTHES44% say that

they really enjoy shopping for

clothes

OUR MSN AUDIENCE ARE MADE UP OF

FASHIONISTAS

NEED TO BE CONNECTED ON THE GO

33% say that they couldn’t live without the internet on their

mobiles

INTERNET FIRST

46% say that when they need

information, the first place they look

is the internet

SOCIAL ONLINE

41% say that they feel the need to

check social networking sites

every day

OUR OUTLOOK.COM AUDIENCE IS MADE UP OF

INTERNET ADDICTS

ENGAGE IN INVESTIGATIVE

SPIDERWEBBING

36% have searched the internet for

products they see advertised while

watching TV

DEPEND ON INFORMATION

FROM THE INTERNET

47% feel that the internet allows them to better understand the

advantages of the product or brand

ONLINE RESEARCHERS45% say that they look on the internet

for information before buying a

product

OUR OUTLOOK.COM AUDIENCE

RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE

ALWAYS ON THE LOOKOUT FOR

HOME IMPROVEMENT

IDEAS43% say that they are

always looking for ideas to improve their home

KEEN ON REDECORATING THEIR HOMES34% say that they

like to redecorate as often as possible

OUR OUTLOOK.COM AUDIENCE IS MADE UP OF

HOME IMPROVEMENT JUNKIES

SEEK SPORTS RELATED

NEWS91% more likely to have searched the internet for sports related

news

BOUGHT TICKETS TO MATCHES

38% more likely to have paid for tickets to a basketball match

46% more likely to have paid for tickets to a

football match

PARTICIPATED IN SPORTS

92% more likely to have taken part in a game of

football131% more likely to have taken part in a game of basketball

OUR OUTLOOK.COM AUDIENCE IS MADE UP OF

FOOTBALL & BASKETBALL FANATICS

OUR SKYPE AUDIENCE IS MADE UP OF

WELL-INFORMED INFLUENCERS

VOCAL ONLINE

33% more likely to post

comments or reviews online

KNOWLEDGE IS POWER

56% feels that it is important to be well

informed about things

OPINION LEADERS45% say that

people seek their opinions before

buying new products

OUR SKYPE AUDIENCE IS

PASSIONATE ABOUT TECHNOLOGY

TECHNOLOGY IS IMPORTANT40% more likely to try to keep up with

technology

SMARTPHONE SAVVY

189% more likely to access the

internet through their mobile phones HIGH TECH

HOMES55% feels that it is important that their home is equipped

with the latest technology

GADGET LOVERS

52% love buying new gadgets and

appliances

ONLINE PURCHASES158% more likely to have bought clothes or shoes

online354% more likely to have bought holidays or airline

tickets online292% more likely to have bought show tickets online

ONLINE SHOPPERS226% more

likely to go online to buy products

ONLINE RESEARCHERS

53% say that they look on the internet for information before buying a product

OUR SKYPE AUDIENCE IS MADE UP OF

ONLINE SHOPAHOLICS

FREQUENT CLUBBERS

292% more likely to visit a club or bar 1-2 times a

week

SOCLIAZERS55% say that

they really enjoy a night out at the

pub

OUR SKYPE AUDIENCE

ENJOYS A NIGHT OUT

WELCOME FOOD

INNOVATION54% say that they like to try out new

food products

TASTE FOR THE

UNFAMILIAR41% say that

they enjoy eating foreign foodASPIRING

CHEFS54% say that they like to try

out new recipes

OUR SKYPE AUDIENCE IS MADE UP OF

FOODIES WITH ADVENTUROUS TASTEBUDS

HOLIDAY PLANNERS53% say that

they enjoy planning holidays

EXPLORERS51% say that they

try to go to different places on

holidays

TRAVEL JUNKIES

54% say that they love travelling abroad

OUR SKYPE AUDIENCE

LOVES TO SEE THE WORLD