get to know your users using lean ux
TRANSCRIPT
Get to know your users using LeanUX
@Kev_C_Murray
Lean UX
Lean UX
c
Build Measure Learn Repeat
Pause Reflect Decide
Lean UX
insight
service desk tickets
user surveys
on/off-site analytics
existing research
social media
search data
High Risk
Unknown
Assumption Mapping
Low Risk
Known
Uncertainty
Proximity
Assumption Mapping
Hypotheses Driven
Development
We believe that [doing this/building this feature/creating this experience]
for [these people]
will achieve [this outcome]
When testing this by [test we carried out]
we learned [what we learned from our test]
So we will [next action to learn more]
hypotheses
We believe that
for
will achieve
When testing this by
we learned
So we will
As a ……
I want to ……
So that I ……
Given …..
When …..
Then ….
Hypothesis User Story
hypotheses
task-basedpersonas
What do users actually need?
Income
Politics
Favourite Colour
Ethnicity
social Class
Pets
Parents
User Needs
User NeedsState
G.O.O.B(Get Out Of the Building)
lab testing
“Even a small connection to the people who benefit from your work not only improves productivity, it makes people happier”
Laszlo Bock, Google
user research is a team sport
Need Superstars
Affinity sorting
observation observation
observation observation
observation observation
Theme
Actions
prioritising for the backlog
Wed Thu Fri Mon Tue Wed Thu Fri Mon Tue
User Research
User Research
Prototyping Prototyping
Affinity SortingSprint Planning
(& pub)
Show & Tell(& pub)
Affinity SortingSprint Planning
(& pub)
Show & Tell(& pub)
Fail FastFail Early
Learn FastLearn Early
Assumption
Hypothesis
Test
Data
Insight
Product Backlog
User Needs
Proto Personas
Prototypes
Affinity sorting
User Research / Analytics
Learning,Revisions,Additions
bringing it all together
increasing learning and confidence in
what to build
increasing fidelity of prototypes
1 2 3 4
get to know your users
thank you