E X P A N D I N G Y O U R B U S I N E S S :

Get Customers to Spend More

I help people harness what they know to create to create a life they will love to create

Getting to know your customer’s overall story

The 100 People Project

Creating offers so you always have customers

Always knowing your “what’s next”

W H A T Y O U ’ L L L E A R N :

Your business is about meeting your target market at different points in their story.

fig. 1

T I M E L I N E O F M Y B U S I N E S S

Awkward Yo!

OH CRAP, WHE RE DO I START?

Drop LoveBombs

GUESS I NEED A NEWSLETTER

Hot BrandAction

WHO AM I ? WHAT DO I WANT?

start

ClientMind Reading

WHAT DO MY PEOPLE WANT?

IdeaTo Income

HOW DO I MAKE MONEY?

YourFirst Time

HOW DO I PUT TOGETHER A CLASS TH INGY?

T I M E L I N E O F M Y B U S I N E S S

Shazam

T IME TO TAKE OVER THE WORLD

success

Piece O’Cake

HOW DO I MAKE IT NOT SUCK?

T I M E L I N E O F M Y B U S I N E S S

• You become the person who GETS it

• Customers don’t have to constantly search and shop to have problems solved

• Once they enter your timeline (or funnel) and you solve their problems, you create customer loyalty

• You are helping to keep your customer organized and focused

• There will always be something to buy

W H Y C R E A T I N G A T I M E L I N E W O R K S :

The 100 People Project

Identify key problems your targetmarket will have and create offers/

services that they will love.

fig. 2

S T E P 1

• Where are they at?

• What are they feeling?

T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :

S T E P 1

List all the problems they will have on the way to getting their ultimate goal.

T H I N K A B O U T Y O U R C U S T O M E R B E F O R E Y O U H E L P T H E M O U T :

B A T M A N ’ S B U S I N E S S

• How to safely change from costumes to street clothes

• How to be a good boyfriend/girlfriend and still save the world

• Time management between the day job and night job

Street Clothes

Good Boyfriend

start

TimeManagement

success

S T E P 2

L I N E T H E P R O B L E M S U P C H R O N O L O G I C A L LY I N Y O U R T I M E L I N E

• Who is it for?

• What are they actually paying you to help solve?

• How are you going to help them get that?

S T E P 3

W H O / W H A T / H O W M E T H O D

Problem: Street Clothes to Work Clothes

Who: Aspiring superheroes with 3 years experience

What: Confidence + security of knowing they can do that without revealing their identity

How: 2 hour webinar workshop with bonus worksheets

S T E P 3

W H O / W H A T / H O W M E T H O D

B A T M A N I N C

Costume Changing 101: $49

Save the World At Home: $279

Superhero Mastery Program: $2000

Pricing = Trustfig. 3

Awkward Yo!

start

$25

Drop LoveBombs

$35

Hot BrandAction

$997

Client MindReading

$149

Idea To Income

$279

T I M E L I N E O F M Y B U S I N E S S

success

Your FirstTime

$279

Piece O’Cake

$3000

Shazam

$5000

T I M E L I N E O F M Y B U S I N E S S

The more YOU, the higher the price point.

fig. 4

Refine your Outline.Pick 4-5 Key Offers to Start Your Timeline.