get your group to go guide

1

GET YOURGROUP TO GO

GUIDE

2 | ONL I N E G L O B U S FA M I LY PA R T N E R . C O M

3GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

THANK YOU FOR BOOKING YOUR GROUP with the Globus family of brands. With 90 years’

experience, you’ve partnered with the experts in travel. Now—let’s get your group to GO!

We want you—and your group—to be successful. That’s why we’ve put together this handy guide outlining the

step-by-step process we’ll follow together, in order to get your group to materialize. Some hard work will be

required, but with the support of your team at the Globus family of brands, we’ll help you every step of the way.

LET’S GET YOUR GROUP TO GO!

Now that you’ve booked your group, ask yourself the following questions:

• Who did you have in mind (your target audience) when you chose this trip?

• What is the best way to reach this group?

• Does your group have an easily identifiable “pied piper” —and if not, are you comfortable with filling that role?

• From our experience, a consumer travel show is the single most effective tactic to materialize your group—

so let’s start now!

Want us to participate? Visit GlobusFamilyPartner.com/consumershow to request a travel expert to help with your show!

1

2

3

4

5

6

7

When will it be held?

Where will it be held?

What will your theme will be?

When and how you would you like to send invitations?

What kind of marketing material would you like to use?

How would you like to promote the event?

How will you plan to follow up after the show?

B A N F F G O N D O L A

A L B E R TA | C A N A D A


STEP 1 PLAN AND PROMOTE YOUR CONSUMER TRAVEL SHOW

365 DAYSPrior to Departure

1 DAYAfter Booking

5 DAYSAfter Booking

10 DAYSAfter Booking

YOUR STEP-BY-STEP TIMELINE TO MAKE YOUR GROUPMATERIALIZE

30-90 DAYS AFTER BOOKING: Host your travel

show—don’t forget to ask for deposits at the end of

the event! See pages 6 and 7 for a complete

step-by-step recipe for the perfect travel show.

Lock down a location, date, and time.

Fill out our Consumer Show form on the

Travel Agent Portal, GlobusFamilyPartner.com,

and arrange for a Business Development

Manager to attend and present to your group.

Finalize your theme: include food and

beverages to be served, decorations, door

prizes, music, etc.

Send invitations. (FREE marketing

material is available for you on The Source,

our marketing material website at

GlobusFamilyPartner.com). Find all your

marketing and sales tools.

Start promoting your show. Utilize our

FREE marketing materials to e-mail, post on

social, or design a direct mailer.

Set up a Facebook page or event for

your show, and e-mail another round

of invitations.

Request your customizable PowerPoint

template from your Sales Team. Put the

finishing touches on your PowerPoint

presentation, which you’ll present to your

audience during the show.

Order and finalize all marketing material for

your show.

STEPS TO THE PERFECT TRAVEL SHOW

You’ve made your booking— time to get started!

Assemble your target list from your database of contacts.

Ask your Sales Team how to utilize your website, e-mail and social media to start promoting your group.

Plan Your Travel Show.

See page 6 for more tips and

contact your Sales Team for

even more tips and ideas.

5GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

1-3 DAYS AFTER YOUR TRAVEL SHOW: Now that your travel show has ended, follow up with your attendees via

e-mail and phone calls, and remind them of the deposit deadline.

5 DAYS AFTER YOUR TRAVEL SHOW: Take advantage of our FREE marketing material, including customizable

e-mails and postcards, to continue to promote your group. Ask your Sales Team how, or visit The Source at

GlobusFamilyPartner.com

STEP 2 POST-SHOW FOLLOW UP

9 MONTHS PRIOR TO DEPARTURE: Continue to market your group until deposits are due! Create a monthly

weekly newsletter with information about the destination and “fun facts,” like recipes that fit the destination, a

“countdown” to departure, etc.

7 MONTHS PRIOR TO DEPARTURE: Again, keep marketing your group until deposits are due! Don’t forget to

keep your Facebook page updated and your Tweets up-to-speed. Get your group excited about GOING!

121 DAYS PRIOR TO DEPARTURE: Follow up with your targets and travel show attendees again – remind them

that tomorrow is the last day to take advantage of this opportunity!

180* DAYS PRIOR TO DEPARTURE: Final deposits are due. For details, call your Account Manager at

800.221.0097.

STEP 3 KEEP IN TOUCH

91 DAYS PRIOR TO DEPARTURE: Call and e-mail your deposited clients reminding them final payment is due the

next day—don’t let these clients slip away!

90 DAYS PRIOR TO DEPARTURE: Final payments are due. For details, call your Account Manager at

800.221.0097.

89 DAYS PRIOR TO DEPARTURE: Continue to keep your group excited about the trip through regular e-mail and

Facebook updates, etc. Be creative! Create a fun “travel club name” for your group, make some custom T-shirts

to hand out on tour, purchase inexpensive gift to hand out on arrival, etc.

60 DAYS PRIOR TO DEPARTURE: Plan your question & answer session.

30 DAYS PRIOR TO DEPARTURE: Host your question & answer session at

your agency.

30 DAYS PRIOR TO DEPARTURE: Plan your documents party.

10-20 DAYS PRIOR TO DEPARTURE: Host your documents party. Review

final paperwork and be prepared to answer any last questions.

20 DAYS PRIOR TO DEPARTURE: Keep yourself available to your group to

answer any last minute questions.

DEPARTURE DATE: You’re ready to GO!

STEP 4 GET READY TO GO!

1

TRAVEL ADVISOR

GUIDE

LOOK FOR THIS SYMBOL THROUGHOUT THE

TRAVEL ADVISOR GUIDE and click for

an interactive experience!

The Power of Family.SM

*Avalon Waterways deposits due 180 days prior to departure. Globus, Cosmos, and Monograms deposits due 65 days prior to departure.


A COMPREHENSIVE MARKETING PLAN TO PROMOTE YOUR GROUPBefore you begin planning the perfect Travel Show, create the marketing and promotion plan for your group and destination— Incorporate a marketing plan.

#1 CREATE A GROUP PAGE ON YOUR WEBSITE

• Include tour information and itinerary

• Destination highlights and photos

• Travel information about your destination

• What you need to pack

• Include special things about the country —currency, culture, food, fauna, etc.

• Include your contact information for questions

#2 CREATE SOCIAL MEDIA POSTS

• Facebook Events and Posts

• Consider "Boosting" posts and targeting an audience

• Instagram

• YouTube Channel

• Create a fun hashtag (e.g. #adventureschina, #travelaustralia, #indiabound)

• Be sure your posts include a link to your group page on your website

#3 REACH OUT• Request friends and followers to your social media pages

#4 PLAN & SCHEDULE UPCOMING SOCIAL MEDIA POSTS• Use our social media images on our marketing portal, 'The Source'

at GlobusFamilyPartner.com

#5 POST & SHARE DAILY NEWS & UPDATES

• Share visuals of all of the sights on the tour. Show your group glimpses of what they are going to experience

• Get photos on the Travel Agent Portal under "Marketing Tools"

• Encourage your group to invite their friends

7GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

MORE TIPS ON CREATING A GROUP PAGE ON YOUR WEBSITE:

• Add images of food, views, people, and other images to showcase the trip

• Add testimonials of people who have traveled with you or to this destination

• Use your website and social media page to promote the group and destination, and the upcoming Travel Show

Everything you need to know about planning the perfect Travel Show begins on page 10


Now Prepare for the Perfect Travel Show!

Once your website and social media pages

are up and ready, now is the time to start

promoting the perfect travel show to generate

excitement for your group to book!

• Remember to share all updates and news across all

social media channels —if you post on Facebook,

share it on Instagram and Twitter

• Create 'buzz' in the community around your group

• Have group members who have secured deposits

share their excitement across social media pages

• Attending organization or club meetings to promote

the group? Make sure to share on social media!

CREATE A FACEBOOK EVENT to promote your group and travel agency.

ARE YOU A TRAVEL ADVISOR WORKING WITH A HOST AGENCY?

Here are a few more ideas

to “Get Your Group to Go!”

• Reach out to your Host Agency on creating a web page to promote your Group’s planned itinerary —they may provide some great ideas!

• Create your own Web page for your Group using one of the many FREE website creation sites available online.

• Take your ‘Group Promotion’ to social media like Instagram and Facebook! Grow group booking interest through followers, postings, and shares!

9GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

T E M P L E O F H E AV E N

B E I J I N G | C H I N A


THE PERFECT TRAVEL SHOWYour travel show just may be the most important part of your group planning process. This will be your best

opportunity to promote your trip, get your group excited, and secure deposits. So if you’re not willing or able

to plan a travel show – stop and consider:

• Are you serious about making this group materialize – are you willing to do the work?

• Can your Sales Team help by conducting a show with you?

• Do you know of a proven tactic that has worked for you in the past besides a travel show? Let’s talk!

#1LOCATION

Select a location for your event that is:

• Known to the community

• Easy to get to, with ample parking

• Spacious enough to allow for food and beverages, a seating area for the expected

number of attendees, and space for a PowerPoint presentation

• Ideally, already familiar to your group—for example, the group’s church (for Religious

vacations); a local restaurant that fits your destination (such as an Italian restaurant if

you’re traveling to Italy); a school or senior center; a winery; etc.

HERE IS THE GLOBUS FAMILY OF BRANDS RECIPE FOR THE PERFECT TRAVEL SHOW:

C H I M N E Y R O C K PA R K

N O R T H C A R O L I N A

U N I T E D S TAT E S

11GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

#2 DATE AND

TIMING

The ideal time for your show will depend on your audience and departure date:

• Be sure to schedule your show as far in advance of the deposit deadline

as possible—the further out, the better!

• Younger audiences who may have children or work full-time: Choose weekday

evenings, after 6pm, preferably on a Tuesday or Thursday.

• Older audiences: Choose a weekday morning or mid-afternoon.

• Friends and families: Choose a weekend morning or early afternoon.

• Bank groups: Choose a weekday afternoon and include a light lunch.

• Religious groups: Choose a Sunday afternoon or evening, following a Service.

#3 THEME

Always include a theme for your event, it keeps the show fun and interesting:

• Tailor the theme to your destination. For example, if you’ve booked an Italian vacation,

host the event at an Italian restaurant, serve Italian food, include Italian flags and other

decorations, etc.

• Your door prize, food, and beverages should all match your theme as well.

• Bring whatever you have on hand to add to the theme—personal photos, maps, music, etc.

#4 INVITATIONS

• Once your show has been planned, send invitations to your audience.

• If you’re in contact with past travelers, invite them to attend and share their experience.

• Ensure your invitations include all necessary event info, such as date, time, location,

directions, and parking information. Let invitees know the presentation will last

about 30 minutes, followed by a short Q&A session. Remind them food and drinks will

be served!

• If you’re mailing invitations, allow more time for printing and delivery.

• If you’re e-mailing invitations, less lead time is required—and remember, invitations sent

via e-mail allow you to follow up with reminders! Send invites at least twice.

• Consider creating a Facebook event page for your travel show too—and send them

Facebook invites for the event.

• Access our FREE customizable marketing materials to create your invitations (visit

GlobusFamilyPartner.com) or contact your Sales Team at 866.270.9850 for ideas.

S C E N I C R A I LWAY

S O L L E R | S PA I N


#5 MATERIAL FOR

ATTENDEES

• Work with your Sales Team to come up with a limited time special offer you can

provide to your group—if they deposit the day of the event!

• Remember to bring door prizes—they keep people engaged, and should be tailored to

fit your theme.

• Sign-up sheets: Don’t forget to collect your attendees’ contact information so you can

follow up with them.

#6 THE

PRESENTATION

• A PowerPoint should always be presented to your group. Reach out to your Sales Team

for your customizable PowerPoint template.

• Your presentation should include lots of photos (not text) to keep your group

interested and excited about the trip, as well as an itinerary and destination tips

(such as information about the weather, culture, etc.).

• Depending on your vacation, a video may be available for your use. Reach out to your

Sales Team and request one, visit GlobusFamilyPartner.com, and the Globus Family

YouTube channel for videos.

• Be sure to do your homework beforehand, and practice your presentation in advance.

• Remind your audience about what makes this trip special! Point out included features,

our quality hotels, experienced tour directors, the real value of this trip, and more.

• Follow your presentation with a question & answer session while attendees enjoy

snacks and drinks.

• Remember to keep your presentation fun and informal—after all, you’re promoting a

vacation!

S T. PA U L ’ S C AT H E D R A L

L O N D O N | E N G L A N D

13GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

#9AFTERWARDS& FOLLOW-UP

• If you received any special assistance with the event, send that person a thank you

note the next day.

• Refer to our Step-by-Step Timeline on Page 5 for post-show next steps!

#8 WRAPPING

UP

• As the show winds down, this is your BEST opportunity to secure deposits for the

trip—so don’t forget to ask for them!

• Remind participants of the limited-time book incentive you’ve arranged—they can

save upfront by depositing right there!

• Create a sense of urgency by reminding your group of the deadline if they can’t

deposit on site.

• Don’t forget your sign-up sheet with your attendees’ contact information, so you

can follow up afterwards.

• CLOSE THE SALE—ASK FOR DEPOSITS ONE MORE TIME!

#7 PROMOTE

YOUR EVENT

• Send postcards, advertise in local print media and community newsletters.

• Utilize community bulletin boards and other free, local resources.

• Create a Facebook event page and do targeted, sponsored posts, send e-mails,

start a Twitter account.

• PRE-PAID GRATUITIES FOR YOUR GROUP

• 2 DRINK VOUCHERS PER PERSON

• ANY INDIVIDUAL PROMOTIONS AT THE TIME OF BOOKING ARE

AVAILABLE TO YOUR GROUP

• $250 PER PERSON—non-refundable deposit and name holds Group Advantage Program,

individual promotions and cabin number.


THE PIED PIPERThe “Pied Piper” is a huge key to a successful group. YOU are the Pied Piper for your group! In addition to

promoting the group and setting up the travel show, it is your primary role to get your group excited about

going. Consider yourself the Group cheerleader!

Want some help in the excitement department? Consider enlisting a Co-Pied Piper—one of your clients already

committed to going who:

• Has the respect and trust of their peers.

• Is well-connected in the community and has a strong database of contacts—ideally these contacts have

traveled with the ‘Pied Piper’ previously.

• Is committed to the group—and the group vacation.

• Is passionate and excited—and can pass that excitement on to others.

• Has strong organizational skills.

• Is calm, patient, flexible, and adaptable.

• Has traveled with the Globus family of brands previously.

And if you’ve booked a group on a Religious vacation—get the group’s minister, pastor, or priest, to come along!

V I N E YA R D S

M E N D O Z A | A R G E N T I N A

15GROUPS 800. 2 2 1 .0097 | SALES 866 .270.98 50 |

Along the way, don’t forget to talk to your group about future vacations as well. Globus family of brands groups have a 97% satisfaction rating – which means your groups will keep coming back for more!

TRAVEL AGENT DISCOUNT PROGRAM

SELL MORE, EARN MORE

ALREADY HAVE BOOKINGS FOR 2022?

REACH US HERE

ONLINE GROUPS INSIDE SALES

GlobusFamilyPartner.com 8 6 6 . 2 7 0 . 9 8 5 08 0 0 . 2 2 1 . 0 0 9 7

B U T C H A R T G A R D E N SB R I T I S H C O L U M B I A | C A N A D A

Visit GlobusFamilyPartner.com/travel-agent-discounts to learn more!

Our Travel Agent Discounts are

focused on YOU as an individual

agent, providing meaningful rewards

for selling the Globus family of

brands. You have the ability to earn

significantly higher discounts (and

FREE travel) as part of the family.

No matter which Globus family of

brands vacation you sell, they all add

up to fantastic rewards on Globus,

Cosmos, Monograms, or Avalon

Waterways vacations for you and a

companion. The more you sell—the

higher your % discount off! And, those

Group passengers—they count too!

You're earning rewards. If you have

passengers booked for 2021, you’re

earning a travel discount! You qualify

for a travel agent discount on any

Globus family of brands product after

only four passengers travel in 2022.

BEING PART OF THE FAMILY HAS ITS REWARDSINTRODUCING A NEW (AND BETTER) WAY TO EARN FREE TRAVEL

16XF122111T

get your group to go guide

Documents