Get your guest-posting submissions published. Useful tips and automation of the process.

IgorGo

06 december 2016

All-in-one SEO platform

Hi. My name is Igor, I’m a digital marketer at

Serpstat.Feel free to contact me with all your questions:

igor@serpstat.comfacebook.com/d1rtyharry

Guest-posting

How to find the opportunities, how to contact the editors and close the deal.

● Find a suitable website● Send offer ● Receive a reply● Provide value● Receive a positive reply● Create content● Submit

What tools we’re using.

Mention

For finding the opportunities by monitoring posts about competitors

Reply.io

For automated, yed personalized outbound emails

Serpstat

For coming up with ideas, providing additional value and because we have to write about something

– Does it work?

– It works for us, so it should work for anyone.

Finding the opportunities

How we use Mention to look for websites that may publish our submission and what we do once we’ve found these websites.

Setting up Mention

Setting up Mention

Setting up Mention

Setting up Mention

Result:

What’s next?

Now that you see what websites publish content about your competitors, or topics relevant to you, it’s time to reach out. But first you have to do the boring stuff.

Manual work and spreadsheets:

Reaching out

How to save time on writing emails. Find emails that work and get positive replies to your cold outreach emails.

Create a campaign

What we offer in our outreach emails

How it works: write a some letters

How it works: add people from your spreadsheet

How it works: engage

How it works: test

Additional value

Some tricks to make your offer more appealing.

Tell them how great you are and how awesome is whatever you’re trying to promote

Optimize your content for their keywords

Find keywords with high potential

Add this data to your offer

Show them that even in the worst case, they still get something useful.

● Pick keywords with decent search volume

● Show that it’s possible to improve ranking for these keywords to increase organic traffic

Summary

Short description of the algorithm described in this presentation.

● Follow the publication about your competitors or keywords relevant to you

● Collect the contact info● Create an outreach campaign● Contact editors● Send your proposition● Add value● Close deal

Thank you for watching :)

Igor Go

Feel free to contact me with all your questions:

igor@serpstat.comfacebook.com/d1rtyharry