get your head in the clouds

Opportunities

PartnershipsPast,

Present,& Future

EntertainmentInformation

People& Places

It’s in the Clouds

Presentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge

You are in the Clouds


Get your Head in the Clouds

a presentation byKevin S. Trowbridge, Ph.D. (ABD)

Communication Arts • Lee University

What do clouds have to do with your future?


Your Future in the CloudsPresident Barack Obama

State of the Union AddressJanuary 25, 2011

“We need to out-innovate, out-educate and out-build the rest of the world.”

“We are the nation that put cars in driveways and computers in offices, the nation of Edison

and the Wright brothers, of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living.”


The Cloud

a network of remote servers hosted on the Internet to store, manage,

and process data, rather than a local server or personal computer


We are living in a new information age.


A Quick Quiz


Media are changing.


Social Media

Online technologies and practices that people use to share content, opinions, insights, experiences,

perspectives, and media itself.

- Wikipedia, October 2007


Online content created by people using highly accessible and scalable publishing technologies.

Social media is a shift in how people discover, read and share news, information and content.


Social Media


Media for social interaction, using highly accessible and scalable publishing techniques.

Social media uses web-based technologies to turn communication into interactive dialogues.


Social Media


Another Quick Quiz


Another Quick Quiz

Facebook Twitter Retweet Flickr Wordpress Blogger

MySpace YouTube RSS Yelp Podcast PayPal

LinkedIn FourSquare Gowalla Buzz Share This Digg


Is it that revolutionary?


Source: Social Media Revolution 2, http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social MediaTechnology-enabled

Communication-driven

User-controlled

User-generated content

Relationship-centered


Tim Berners-Lee

The Web is more a social creation

than a technical one. I designed it for a social effect--

to help people work together--and not as a

technical toy.

Inventor of the World Wide Web


Contrast & Comparisons“Old” Media

One-wayConnectivity

TransmissionPresentation

InstructionImage

Audience

“New” MediaTwo-wayInteractivityParticipationConversationCollaborationAuthenticityCommunity


Where are youin the cloud?


Who are youin the cloud?


Establishing Your Social Media Identity


Establishing Your Identity• Select appropriate social media sites.

• Choose a consistent username.

• Be personal and professional.

• Create your avatar.


Engage with Meaningful

Communication


Social Mediamessages

Type of Content Example

Me NowMeformers

“I'm stressed. the. end.”“Sitting in a long line at taco bell... Mmm.”

Statement and Random Thoughts

“The sky is blue in the winter here.”“It's got a great beat and you can dance to it!”

Opinions/Complaints“I hate at&t.”

“HAS THE GREATEST BOYFRIEND EVER!!”

Information SharingInformers

“10 Tips For Better #Sleep Everynight <URL>”

“Is it Really About Me? Message Content in Social Awareness Streams” by Mor Naaman, Jeffrey Boase & Chih-Hui Lai

Social MediaIt’s personal.

It’s professional.

It’s public.

It’s permanent.

It’s powerful.

BlueprintPresentation prepared by Kevin S. Trowbridge • [email protected] • @kevintrowbridge

Get your Head and Heart in the Clouds

a presentation byKevin S. Trowbridge, Ph.D. (ABD)

Communication Arts • Lee University

get your head in the clouds

Technology

social media media

cloudsa presentation

social media revolution

places future presentation

social interaction

social mediaonline content

people useto share content

quick quizpresentation