See what’s really going on…get your head out of your inbox

Don’t panicEmail isn’t bad

Don’t get comfortableEmail isn’t all good

What do you feel when you think about “email”?

What business problems have we used email to address?

How’s that going for you?

So what about this “social” stuff?

Don’t panicSocial isn’t bad

Don’t get comfortableSocial isn’t all good

CEOs what “creative” leaders

Go make that happen

Say what?

To spark creativity we need to “open the conversation”

“Where Good Ideas Come From”

A Natural History of Innovationby Steven Johnson

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

So how might social help us address the business problems for which we have used email?

Open the conversation.Ask questions out in the open.

Leverage the audience.Use networks to target.

Share the wealth.I can be as smart as you…

just 5 minutes later

Frame to save.Conversations in context.

Capture the bright moments.Short bursts of insight.

Innovation and good ideas often doesn’t call attention to

itself

Innovation and good ideas often doesn’t call attention to

itself

It’s easy.Low impact, High value.

It keeps on giving.Good stuff sticks.

So go from transactionsto interactions

Organization to Organism

It took us a while to get here.It may take some time to get out.

It’s not technology, it’s culture

Look up. Look around. Get out.It’s amazing what you’ll discover.

thank you

it’s been my pleasure

Louis RichardsonSocial Business EvangelistIBM

RichardL@us.ibm.comwww.twitter.com/inter_vivoswww.linkedin.com/in/louisrichardson www.slideshare.net/louisrichardsonwww.youtube.com/louisrichardsonjrabout.me/louisrichardson

Thank you.It’s been my pleasure.

www.ibm.com/social