get your spring on nrollment campaign spring …...get your spring on nrollment campaign spring on...
TRANSCRIPT
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Get Your Spring On Enrollment Campaign Spring 2016
Website Presence
Campaign Landing Page:www.bellevuecollege.edu/ getyourspring on
Bellevue College Homepage Slider
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Get Your Spring On Enrollment Campaign Spring 2016
3000 Landerholm Circle SEBellevue, WA 98007-6484www.bellevuecollege.edu
<<FullName>><<Address>><<City>>, <<State>> <<Zip>>
It’s not too late! Don’t wait another day...
Not registered for Spring?
SIGN UP for classes at www.bellevuecollege.edu/
getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
Take the next step and...
Enroll NOW at www.bellevuecollege.edu/
getyourspringon/
Applied to BC?
Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
Print Collateral
Postcards:Front side common with two variables for reverse side for targeted mailing
E N R O LL
NOW
www.bellevue college.edu/
getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
Table Tents: side one common with multiple variables for side two;
placed in student lounges, coffee shops and cafeteria
Mailing two: sent to new students who applied but had not registered for Spring quarter classess
Mailing one: sent to current Winter
quarter students who had not yet registered
for Spring quarter
ENROLL NOWwww.bellevuecollege.edu/
getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
www.bellevuecollege.edu/ getyourspringon/
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Get Your Spring On Enrollment Campaign Spring 2016
www.bellevuecollege.edu/getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
On Campus Promotion
Lawn Signs: Front side common with variable reverse side placed around campus in common areas
Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
www.bellevuecollege.edu/getyourspringon/E N R O L L N O W
Exerior Banner: Displayed in four prominent places around campus including above the fountain in the main courtyard
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Get Your Spring On Enrollment Campaign Spring 2016
On Campus Promotion
Quarter Sheet Handouts with Daffodils: Flowers and handouts were given out by Brutus and staff to students passing through the courtyard along with well wishes for “Good Luck with Finals” during finals week.
Chalk Art: Temporary chalk art was used to called out the campaign hashtag on walls and sidewalks in common areas around campus
ENROLL NOWwww.bellevuecollege.edu/
getyourspringon/Bellevue College does not discriminate on the basis of race or ethnicity; creed; color; national origin; sex; marital status; sexual orientation; age; religion; genetic information; the presence of any sensory, mental, or physical disability; or veteran status in educational programs and activities which it operates.... Please see policy 4150 at www.bellevuecollege.edu/policies/.
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Get Your Spring On Enrollment Campaign Spring 2016
Social Media Promotion
Social Media Posts: Four student success stories were featured on Instagram, Facebook and Twitter along with posts featuring funny memes and the campaign iconography used throughout the campaign.
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Get Your Spring On Enrollment Campaign Spring 2016
Faculty Involvement Faculty Email/Website/Social Media Posts: An email was sent to faculty to solicit feedback for low-enrolled spring courses. Graphics were then created and posted on the BC website and social media platforms to promote these classes.