getit infomedia pvt ltd

Presented By :-Bhanu NegiPGDM- (2013-15)Roll no-2013036

To Study of Getit Infomedia Pvt. Ltd Yellow Pages and its market coverage in Delhi NCR Region.

Summer Internship Project

Company Introduction Getit Infomedia Pvt Ltd has introduce a yellow page concept in India 1986 . Under

the brand name of Getit Yellow page, Its yellow page start from the Chennai

which was the part of Delhi based TEJ Bandhu Group, established in 1923 one of

the oldest media house in India.

The founder of the Daily Tej (Urdu Newspaper) is Lala Deshbandhu Gupta, he

played a prominent role in India freedom movement.

1996 first classified advertising paper “free Ads”

In 2002 India first B2B and B2C Yellow page

Product of Getit Infomedia

Network

Application

Micro communication

Micro Sites

Networks

Getit.in

Getit Bazaar

Getit Best Price

Getit eTopup

Getit Free Ads

Getit Mall

HotDeal

Targets

Application

Getit App on Mobile

Hotdeal App on Mobile

Free Ads App on Mobile

Local search on facebook

Film review app on Facebook

Micro communication

Car (car.getit.in)

Fashion

Food

Home and Interior

Wedding

Young Moms

Gadgets

Microsites

Christmas & New year

Diwali

Durga puja

Ganpati

Kumbh

Mysore Dusshera

Navratri

Onam

Valentines

Executive Summery

The objective of the study was “ To study of the Getit Infomedia Pvt. Ltd yellow page and its

market coverage in Delhi NCR area ”.

Yellow page is the old concept for searching any information from the directory. In market there

are many yellow page company. From the NCR I used to collect data from the market different

category of SME and finding out the reason why the other yellow page use by the SMEs, rather

than Getit infomedia yellow page. To do the comparative study of yellow page.

I was also doing the promotion of the company other product Askme and Askme doctor in the

market, because company competitor Just dial is more popular than Askme because of Just dial

have more relevant data than Askme.

In the NCR many of the SME run their business so the Getit infomedia launched a product WSP

my another field was the to sell the WSP in the Delhi NCR.

Research Methodology:

Convenience sampling

Malls- respondents.

Department stores

SMEs in different area

Software used:

Microsoft Excel: Used for storing the data.

SPSS: Used for analyse the collected data.

Microsoft Word: Used for report preparation.

Data Collection

Primary Data:

A structured questionnaire

Personal interview of both retailer and consumers.

Limitations of the study:-

Research is based on the collection of data which is primary .

There may be a possibility of biasness on the part of some respondents, but very much

care has been taken to make this report unbiased.

Some respondents might not give the correct information due to their lack of interest

and shortage of time.

Time constraint.

Data Analysis And Interpretation

Which type of Business you are running?

Interpretation

In above bar graph is showing that percentage different of SME. Here service provider

are 42%, retailer/dealer 44%, agent/franchise/institute 10% and distributor/wholesaler are only 4%.

How many employ in your Shop/Company ?

Interpretation In above bar graph most of the SMEs have below ten Employ which is 71%. Those SME who have more than fifty employ in their shop/company which is 16%. And those SME have only 20 and 50 which is 9% and 4%.

How old is your shop or company?

Interpretation:- Above bar graph showing duration of the shop/company. Here 60% of those shop/company whose shops are more than three year old. Below one year, two, three year are 10% , 13%, and 17%.

Have you ever applied for Business advertisement?

InterpretationAbove pie chart is showing that 96% SME who apply advertisement for their business. And 4% are the SME who not use the advertisement. So it is a great opportunity for yellow page company and other print media company.

How much money you invent yearly in Advertisement?

Interpretation:-Most of the SMEs for advertising they invest only 500-2500 rupees these are the 44.79% and the SMEs who are above the 25000-500000 are the 9.39% and above the 50000 are 8.39%. and 22.92% are the those who invest 5000-10000.

Which source you will go for business advertisement?

Interpretation:- For the advertising which source are using by the SMEs most of are using the menu/visiting card which are (69) 46.9% and magazine (27) 18.4% and News paper (12) 8.2% poster used by (34) 23.1% SMEs. And (5) 3.4% SMEs use other sources.

12

27

69

34

5

0

10

20

30

40

50

60

70

80

News Paper Magzine Visiting/Menu card Poster Other

Series1

What response you got from the given source?

InterpretationMost of SMEs have Very good experience with whatever the source they have selected.So it is great opportunity for the yellow page company who give the advertisement service to the SMEs.

Do you know Getit Infomedia yellow page?

InterpretationMore than 64% people know the Getit Infomedia yellow page. That means it is a good for company if Getit Infomedia will any change in their product it will not affect that, because people know about company as well as their product.

How do you know about Getit Infomedia?

Interpretation:- This pie chart indicating that how people know about the Getit Infomedia. 34.38% SMEs know by the friends and 20.31% know by magazine, rest 45.31% are know by other it can be online, message, digital advertising etc.

Among the following which company yellow page do you know?

Interpretation:- It is showing different company Yellow page, It showing that how many people know Just dial which is 90 (49.72%), and Getit Infomedia 46(25.41%), Shulekha 43(23.75%) and others are 2 (1.1%).

90

4643

2

0

10

20

30

40

50

60

70

80

90

100

Just dial Getit infomedia Shulekha Other

Series1

Have you taken any services from Getit infomedia?

InterpretationIn the above pie chart show that approx 30% SMEs have taken service from the Getit infomedia. It is a very less amount of population. For that company should run some awareness program.

Among the follow which services you have taken?

InterpretationMost of the SMEs have taken service which is yellow page of the. Now the question arise here not other. Because Ask me got very less response. It a major concern for the company.

What is your satisfaction level after taking the service?

InterpretationIn the above graph there is not a major difference between good and very poor satisfaction level on whatever service SMEs have taken. If we take the average of all the response all are going toward negative part.

What attribute do you like in Getit Infomedia yellow Pages.

InterpretationThe above graph show that all the major attribute of the yellow page very less SMEs like. Most are like other except category, price, layout and distribution. But here also showing 56.67% which is highest in graph, it can be content, data availability on Getit Infomedia yellow page etc.

Chi Square Test

Chi Square Test

Type business * Investment in Advertisement Crosstabulation

Count

Investment in Advertisement Total

500-2500 5000-10000 10000-25000 25000-50000 More than above

Type business

FMCG/Service

provider1 14 7 7 5 8 42

Distributor/wh

olesaler0 1 1 0 2 0 4

Retailer/Dealer 2 22 11 6 3 0 44

Agent/franchis

e/Institute0 6 3 1 0 0 10

Total 3 43 22 14 10 8 100

Chi-Square Tests

Value Df Asymp. Sig. (2-

sided)

Pearson Chi-Square 24.179a 15 .062

Likelihood Ratio 25.877 15 .039

N of Valid Cases 100

a. 18 cells (75.0%) have expected count less than 5. The minimum expected

count is .12.

Interpretation :-The Pearson Chi-Square value and the corresponding p-value being more than .05 suggest that there is no dependence of Type of Business on Investment on Advertisement.

Duration Shop/company * Investment in Advertisement Crosstabulation

Count


500-2500 5000-10000 10000-25000 25000-50000 More than above

Duration

Shop/company

Below one year 0 8 0 0 1 1 10

Two year 0 9 1 1 2 0 13

Three year 0 6 6 3 1 1 17

more than three year 3 20 15 10 6 6 60

Total 3 43 22 14 10 8 100

Chi-Square Tests

Value Df Asymp. Sig. (2-sided)




a. 18 cells (75.0%) have expected count less than 5. The minimum expected count is .30.

Interpretation: In the above test Pearson Chi-Square and correspond value is more than the .05. So it Suggest that there is no dependence between company duration and advertisement.

Employ shop/company * Investment in Advertisement Crosstabulation

Count


500-2500 5000-10000 10000-25000 25000-50000 More than above

Employ shop/company

Below 10 3 40 17 7 3 1 71

20 0 1 4 3 0 1 9

50 0 1 0 0 2 1 4

More than 50 0 1 1 4 5 5 16

Total 3 43 22 14 10 8 100

Chi-Square Tests






Interpretation:- The Pearson Chi-Square value and the corresponding p-value being less than .05 suggest that there is high dependence of employ in the shop/company and of Business Advertisement.

Response of sourse * Services from getit infomedia Crosstabulation

Count

Services from getit infomedia Total

Yes No

Response of sourse

very good 13 28 41

Good 7 23 30

Average 8 13 21

Bad 1 3 4

Very bad 1 0 1

Total 30 67 97

Different service and Response of customer.

Chi-Square Tests




Linear-by-Linear Association .417 1 .519

N of Valid Cases 97


Interpretation:- In the above table Pearson Chi square value and the correspondence value is more than .05. On the basis of this report we can say that Service of the Getit Infomedia and the consumer satisfaction level these are no dependence with each other.

Different yellow page * Satisfaction from Service Crosstabulation

Chi-Square Tests




N of Valid Cases 30


InterpretationIn this chi square test Pearson Chi Square .014 which is less than the correspond value which is .05 here the different yellow page and the satisfaction are dependence.

Different yellow page * Satisfaction from Service Crosstabulation

Count

Satisfaction from Service Total

Very Good Good Average Poor Very poor

Different yellow page

Just dial 0 1 0 1 0 2

1,2 0 2 1 1 2 6

1,2,3 0 2 2 3 5 12

1,3 0 2 0 1 1 4

Getit infomedia 0 2 1 1 0 4

2,3 0 0 1 0 0 1

any other 1 0 0 0 0 1

Total 1 9 5 7 8 30

Type business * Employ shop/company Crosstabulation

Count

Employ shop/company Total

Below 10 20 50 More than 50

Type business

FMCG/Service provider 22 7 1 12 42

Distributor/wholesaler 3 0 1 0 4

Retailer/Dealer 40 1 1 2 44

Agent/franchise/Institute 6 1 1 2 10

Total 71 9 4 16 100

Chi-Square Tests




Linear-by-Linear Association 6.726 1 .010



Interpretation:- In the above table Pearson Chi Square value is .004 which is less than the correspondence value .05, It indicate that here is dependence between business type and the duration of the shop.

Employ shop/company * Duration Shop/company Crosstabulation

Duration Shop/company Total

Below one year Two year Three year more than

three year

Employ shop/company

Below 10 8 12 13 38 71

20 0 0 2 7 9

50 0 1 0 3 4

More than 50 2 0 2 12 16

Total 10 13 17 60 100

Chi-Square Tests




Linear-by-Linear Association 2.250 1 .134



Interpretation:- In this test Pearson Chi Square value is higher than the suggest value .05. It indicating that employ in shop/company and duration of shop/company are not dependence.

Chi-Square Tests






Interpretation:- Pearson chi square value is higher than the suggest Pearson chi square value .05, so the duration of the shop/company and different yellow page are un dependence with each other

Duration Shop/company * Different yellow page Crosstabulation

SWOT Analysis

Strength Leading search local engine brand in India India Oldest yellow page Large market coverage in National wide High customer satisfaction Top alliance of the company Large apps and product portfolio.

Weakness Less data deliver by helpline number. Lack of awareness program Reluctance among SMEs for taking the service Lack of technology penetration

Opportunity

Rapid market expansion

Large number of internet user

Large number of apps

People are doing more online shopping

ThreatLarge number of competitor

Huge promotion program of competitor

Competitor are also using same business model

Porter Five Force Model

Supplier Power:In the Delhi and NCR area I found that approx forty percent people know about the Getit Infomedia Yellow page that means supplier not connected to the SMEs. Other company yellow pages are well known due to their supplying power of yellow in market. I think they are giving them extra benefit to supplier.

Buyer Power:Company ultimate buyer is SMEs who take the services from the Getit Infomedia. Just like WSP, other booking service, if all the power will in the hand of the SMEs, that situation will affect the company business. If they are not satisfied with company product they can switch the Getit Infomedia.

Threat of New Entry:

If any new app will come in the market or any service which company right now providing, it will make impact on the company service and product.Olex free add sale app is more popular in market nobody know about when Olex will launch a new service.

Competitive Rivalry:This is not happing with one product because most of the competitor serving same product in market, yellow page, helpline number that is why other competitor are also staying in market.

In term of WSP some other competitor also selling their product in market which is similar to the WSP. They are also creating rivalry with company.

Threat of Substitution: Some company product providing free here again threat for getit product. Because hare consumer getting zero switching cost.

It a big challenge for the company to remove the substitute product from the market with their product.

Recommondation

In my training time when I used to meet with the any small medium enterprise i found a major problem related to the awareness of company and their product. Everybody know about the Getit Infomedia Competitor name mostly just dial, because of their advertisement in the mass media and voice and print advertisement. If the Getit infomedia will come with some awareness program for the yellow page it cover the more market.

For the distribution of the yellow page directories in market they have not the proper time and place when the company will distribute the directories most of the SME were complaining about that they do not send them directories.

Most of the Getit Infomedia customers are unhappy with their behaviour after selling the any product. In the market many customer say that after complaining the related product they did not get any response from the sale executive and any other sources. For related the problem solving of consumer company should do some new.

So company should improve their help line system with better information.

Company micro side and are not response fast as per the customer requirement. They should improve it also.

Web Starter Pack is also a growing product of the Getit Infomedia it working well in the market not only in the south region even north region also. Company should improve some feature like self manage by the customer not any other or third party. Because customer not take it easy.

They should do a proper market research before launching a product in the market because there is the problem with the Askme doctor it is a module for the doctor only but in the whole training I found that no doctor willing to purchase that module.

Conclusion

As we know service sector is growing in India and its contributing more than other sector.

Awareness of the Getit Infomedia yellow page is more than their competitor but a very few

SME take service. If company will improve some feature which is not have other yellow

page company it can make a better position than other. And most of the young age people

use different mobile application for taking any service with this regard we can say company

trying to deliver better service to customer because their competitor are in better position

than Getit Infomedia. They have many more micro site but people don’t know about

because of the less advertisement or other promotional activities.

ANNEXURESQuestionnaire on:- To Study of the yellow page of Getit Infomedia Pvt. Ltd with respect to their competitor In Delhi NCR Region. Name:- ...................................................................Company/Shop Name:- .....................................................................Email Id:- .....................................................................Mobile Number:- ......................................................................

Which kind of Business you are running? FMDG/Service provider Distributor/Wholesaler Retailer/Dealer Agent/Franchise/Institute

How many employ are in your shop/company? Below 10 20 50 More than 50

How old is your shop/company? Below one year Two year Three year More than three year

Have you ever applied for business advertisement? Yes No

How much money you invest yearly in advertisement? 500-2500 5000-10000 10000-25000More than above

Which source you will go for advertisement? News Paper Local market magazineMenu/visiting card Poster Any other

What response you got from the selected source? Very good Good Average Bad Very bad

Do you know Getit infomedia yellow page? Yes No

How do you know about Getit Infomedia? TV AdvertisementMagazine Friends Any other

Among the following which company yellow pages you know? Just dial Getit Infomedia Shulekha Any other

Have you taken any services from the Getit Infomedia? Yes No

Among the follow which service you have taken? AskMe Getit Bazaar Yellow page Digital Marketing

What is your satisfaction level after using the service? Very Good Good Average Poor Very Poor

What attribute do you like in Getit Infomedia Yellow Page? Category Price Layout Distribution Any other

BIBLIOGRAPHY

Reference BookMarketing Management, 14th edition, Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha Published by Prentice Hall, USAMarketing Research by Donald R Cooper, Pamela S Schindler, J K Sharma.

Otherhttp://www.getitgroup.in/about-us.htmlhttp://en.wikipedia.org/wiki/Yellow_pageshttps://www.google.co.in/search?q=porter+five+forces&espv=2&source

http://www.getitgroup.in/about-us.html

http://en.wikipedia.org/wiki/Yellow_pages

https://www.google.co.in/search?q=porter+five+forces&espv=2&source

getit infomedia pvt ltd

Data & Analytics

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