getit ppt.pptx

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      SUMMER INTERNSHIP PRESENTATION

    ON

      GETIT INFOMEDIA PVT. LTD.

     

    TOPIC:-“CUSTOMER AWERNESS AND PREFERENCE FOR

    GETIT INFOMEDIA”

    (YELLOW PAGES AND ASKME.COM)

     

    UNDER THE GUIDENCE OF: PRESENTED BY:

    PROF. D.K.PANDEY SACHIN KUMAR

      (FACULTY OF PGDM) PGDM(13-15)

      R.N.-2013109 

    MR. PARIKSHIT KAPOOR

     ASSIT. MANAGER

      (KNOWLEDGE DATA) 

    1

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    * Introduction

      * Objective

      * Research Methodology

      * Data Analysis  * Finding

      * Recommendation

      * Limitation

      * Conclusion

    2

    CONTENTS

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     GETIT was established as a part of the Delhi based TEJ Bandhu groupin 1923 - one of the oldest and leading media houses of India..

    Initiated by the Chairman Mr. Ramesh Gupta under the brand name

    GETIT Yellow Pages.

    Is the only member from India of•– Asian Directory Publishers Association Inc. (ADPAI)

    •– Yellow Pages Integrated Media Association (YPIMA), USA

    Winner of 2002 & 2003 YPIMA Industry Excellence Awards

    Recently In 2010 ASTRO ALL ASIA NETWORKS PLC, Malaysia's

    Leading Media Conglomerate has partnered with GETIT INFOSERVICES

    for its operations in India.

    3

    INTRODUCTION:-

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    •To identify the awareness of customers for Getit infomedia products.

    •To identify the perception of customer for Getit infomedia services.

    Consumer awareness about the online services.

    4

    OBJECTIVES:-

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    Sampling Frame-

    Regarding my research, total respondent was 850, but out

    of them 84 was valid for my research and selection of that84 were done by me and by my faculty mentor.

     

    Sampling Techniques-

    Convenience sampling is used for collection of primary

    data.

    5

    RESEARCH METHODOLOGY:-

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    Executing of sampling process-

    For this process the response was taken by respondents on a

    structured questionnaire.

     Analysis of Data-

    For the analysis of data SPSS 20 is used.

    CONT………..

    6

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      Many statistical tools like

     Bar Charts

     Other SPSS tools

      Were applied in this research in order to drive conclusion.

    7

    RESEARCH TOOLS:-

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    QUESTIONS:-

    Q. Which source you will go for advertisement.

    It is show that the majority of usiness are most of choose the menu card!visitin"

    card which is #$% & after that most of the i" firm is used many platform of

    advertisin" which is '(.)% of all respondent. 8

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    Q. What response you got from your selected source?

    When I asked the respondent for the review of the response of the choosin"

    source which is you choose for the advertisin" then the *#% is said "ood and +(%

    is said very "ood.9

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    Based on the data, following are the findings-It was found that +,.(% are service provider shops and *).,% are from retail shop.

    It has een oserve that $'.,#% merchandiser is aware aout -etit infomedia

    services.

    It is seen that isitin" cards and menu card are i""est source& and most reliale

    source.

    It was found that '$% respondent know aout the "etit yellow pa"es and rest of know

    many others yellow pa"es.

    It was found that ##% merchandisers aware aout the online services.

    /thical prolem are like security& privacy& reliaility and non0 deception on Internet

    are core issue that limit the "rowth of online stores. 12

    FINDINGS OF THE STUDY:-

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    •-etit should adopt a""ressive marketin" strate"ies in order to promote its rand.

    •It should invest in advertisement& sales promotion& enhance the 1uality of its products

    so that it could attract more merchandisers

    •Company should look into matters like promotional tools& delivery duration& payment

    modes and merchandiser2s convenience.

    •Should maintain transparency so that trust of the merchandisers can e maintained.

    •Should also focus more on ethical issues like security& privacy& and reliaility.

     13

    RECOMMANDATION :-

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    3he study was conducted at 4elhi 5C6 only.

    3ime was limited so research cannot e more detailed& time span was limited toonly two months.

    4ue to confidentially accurate information are not revealed y some of the

    respondents.

    Sample is very small.

    14

    LIMITATION OF THE STUDY:-

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    7s the market si8e of Indian online retail is "rowin" at an annual rate of +*%& and

    as per some reliale industry report& India is "oin" to e third lar"est nation of

    Internet users in the ne9t two years.

    3his will provide a e9pansion to the company in their product the scope of online

    retail in India is in oom and if company implements improved marketin"

    strate"ies to increase it awareness& then in the upcomin" time of -etit Infomedia

     products will e most trustful source of usiness. 

    15

    CONCLUSION:-

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    Thank you for your

    attention !!!!!