getit project report

8/11/2019 Getit Project Report

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A

PROJECT REPORT

ON

DATA COLLECTION

FOR GETIT INFOMEDIA

IN PARTIAL FULFILLMENT OFMASTER OF BUSINESS

ADMINISTRATION(MBA)

Submitted ByRA!UL S!ARMA

(B"t#$ %&'% ' )

Guided ByM*+ N",-eet D$"-."/

A-d

M*+ M"-dee0 1i-2$


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AC3NO4LEDGEMENT

A summer project is a golden opportunity for learning and self development . I

consider my self very lucky and honored to have so many wonderful peoplelead me through in completion of this project .

My grateful thanks to Mr. Dinesh Handa who in spite of being extraordinarily busy with her duties took time out to hear guide and keep me on the correct path. I do not know where I would have been without her . A humble !"hanksyou# $I%.

Mr. &avneet Dhanjal and Mr. Mandeep singh monitored my progress andarranged all facilities to make life easier . I choose this moment to acknowledgeher contribution gratefully.

'rof. Mr. kirandeep whose patience I have probably tested to the limit . He wasalways so involved in the entire process shared his knowledge andencouraged me to think .

(ast but not the least there were so many who shared valuable information thathelped in the successful completion of this project.

%AH)( $HA%MA


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T"b/e 56 #5-te-t1

$.&*. 'articulars

+ Introduction, *verview of -ompany

*bjectives of data collection

/ %esearch Methodology

0 Data interpretation and Analysis

1 *bservation and findings2 %ecommendations3 -onclusion4 5ibliography


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INTRODUCTION

Data includes facts and figures which are re6uired to be collected

to achieve the objectives of the project in order to determine the present position and satisfaction of customer of 7etit Infomediaservices. "he purpose of this survey was to have practicalexperience of working in the field of marketing and to haveexposure to the important management practices in the field of marketing . "he main motto of the project work was data

collection and customer satisfaction of 7etit Infomedia services .It includes through business research through in various

procedures of 7etit Infomedia saevices and in detail consumer responses analysis by surveying no. of consumers.

"he project report is divided into two parts 89

:irst part consists market research for finding out best services of 7etit Infomedia services .

$econd consists survey report of various consumers about thereresponses about satisfaction towards 7etit Infomedia. "o measurethe satisfaction level of consumers of 7etit Infomedia .


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a; P*im"*y d"t" the data that is being collected for the firsttime or to particularly fulfill the objectives of the project isknown as primary data . these types of data were

"he market share of getit infomedia . "he market share of other brand available in the market. %esponses of consumers. Identifying pros and cons of the brand . "o know the perception of consumer.

"he above primary data were collected through responses of consumer was conducted through 6uestionnaires prepared for them.

b; Se#5-d"*y d"t" 89 secondary data are that type of data whichare already assembled and need not to collected from outside.

"hese type of data were -ompany profile 'roduct profile -ompetitors profile

"he aforesaid data were collected through internet and company sfinancial report.

c; S"m0/i-2 89 $ample is the small group taken under theconsideration from the total group . "his small group representsthe total group. In the project data collection which was ask to

be studied as it was possible to approach all the respondentcustomer of the city


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d; D"t" e,"/u"ti5- 89 the data so collected were not simply

accepted because it contained unnecessary information and over or under emphasi=ed facts . therefore only relevant data wereincluded in the report which helped in achieving the objectivesof the project.


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O7ER7IE4 OF GETIT

7etit is a supermarket that connects small and mediumenterprises to relevant consumers with the click of a button .It>s a multi product multi platform digital powerhouse thathas changed the way $M?s do business in India today. 7etitinfomedia is a local business search engine which deals with

5,5 and 5,- . 7etit infomedia is a directional mediacompany in India . Its services include yellow pages white

pages directories classified media tele9information servicesonline and mobile media. 7?"I" offers services across printvoice online and mobile platforms. 7etit all on india largestsuper market of $M?>s. Investors in the company include

Astro 89 Astro is a malaysia @s leading cross media groupwith significant present in


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7etit infomedia is a local business search engine and onlineadvertisement company.

GETIT STOR8


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7?"I" was established as a part of the Delhi based "ej

5andhu group in +4, B one of the oldest and leadingmedia houses of india .

Initiated by the chairman Mr. %amesh 7upta under the brand name 7?"I" Cellow 'ages under the nameM & 'ublications 'vt. (td .

Its first office was opened in Madras s leading media conglomerate has partnered with7?"I" Infoservices for its operation in India.

A$"%*>$ Interest in India 8 5uilding

D"H 'artner


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7?"I" :ree AD$

"%AD?7?"

7?"I" MA(($

7?"I" mobile search

C?((*E 'ages


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7?"I" *I-?

4OR3 FORCE OF GETIT ,0 J years of service . , FF J staff across 31 cities K 2FF J sales people. / Mn businesses listed . +FF FFF J active $M?s customers . 'ioneers of yellow pages bi=list free classifieds. *perate in 5,5 5,- and -,- segments . Eidest product suits across all media offering .

Local search and classifieds


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'rovide seamless service across all media platforms.

AD7ERTISING MEDIA

M?DIA


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-reative Media 89 $timulates interest !$eller#seeks !5uyer#

Directional Media 89 Directs ready 9to9 buy buyers to sellers!5uyers# seeks !$eller#

:or advertisement 7?"I" I&:*M?DIA publishdirectories .

Advertsing sales with the help of online media or internet.

-onnect buyers and sellers.


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7?"I" I&:*M?DIA generate leads for Indian businesses.

ALLIANCES

CAH** %?(IA&-? "A"A D*-*M* M"&( ID?A (**' Mobile "rip advisor 5ook my show 5ook my table I%: Ad tech


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-?* 8 7etit Infosevices 'vt. (td.

Mr. Laspreet 5indra

-?* 8 7etit 5a=ar

Mr. Giran Murathi

Director 8 7etit Infoservices 'vt. (td.

Mr. $idharth 7upta


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7ISIONOur Vision : - To provide most relevant and effective

solutions for buyers to connect with sellers , effortlessly and and profitably

Fair :- Ee intend to conduct all our business

transactions and relationships in a manner that is fair toall parties and stakeholders .

are :- Ee endeavour to have the element of care in allour relationships.these includes relationship with allstakeholders9 customers getit family members

investors.

!hare :- Ee believe that true value is created when likeminded people B with common objectives values andvision albeit with complementary skills come together for a common mission . we are happy to share the fruitsof success with all key stake holders .


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Ob.e#ti,e1 56 D"t" #5//e#ti5- To study the awareness of people towards "etit infomedia #

$esponses of customer towards "etit infomedia: %esponses of customer were collected through survey by making them fillthe 6uestionnaire and answering the 6uestion according to their satisfaction level.

Formulatin% sales strate%ies #

&nderstandin% customer's re(uirements #

Feedbac) to or%ani*ation re%ardin% product#

+reference of people for various mar)etin% techni(ues# outh of advertisin% of company#

To determine the present position of company#


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RESEARC! MET!ODOLOG87etit gave me the work of collecting data of their company of different business. "hey allocate the different areas to differenttrainees. All trainees collect information from different

businesspersons and fill survey form. $o the company can easilyanalysis the survey form of different location and different

businesses. Data that we collect is the fresh and first handinformation so we can say that we use primary data.

All we know that the fresh data that we use first time is the

primary data. $o I collect the primary data from the differentareas.

:rom this data I analysis the awareness interest etc. of different persons of different locations . All that analysis I will representin the data interpretation section.


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AREAS ALLOTED TO ME

BATALA ROAD MAJITHA ROAD

RANJIT AVENUE

BASANT AVENUE

NEAR GOLDEN TEMPLE


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At Batala Road 8 I start my survey of data collection from batala road. Atstarting days I found it very hard job but mystrength always motivate me for doing work . becausein my views this the best time for doing something.If I can>t do any tough job in this days of my life thenI can>t make my future according to my dreams.:or fullfiling the dreams we have to do somethingtough.I believe on that 6uote ! &* 'AI& &* 7AI. $o

after some days data collection and meeting different persons becomes my habbits . I met different type of people at batala road.5usinesses at batala road 8

$anitry shops Marble shops Hotels 'lywood and glass Hospitals ?lectronics

I collected data from all these businesspersons. 5utunfortunately they do not know about the 7?"I". I do lotof mouth to mouth advertise and tell them about the


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different products of the 7?"I". I also tell them about theinternet marketing of businesses. $ome show their interestin our products but many are not aware about . reason

behind this is that they are old they do not know aboutthe today marketing strategies.5ut hotels and marbles shops are aware about the internetmarketing but they do not know about the 7?"I". "heyuse just dial and other companies for the advertisement.

AT MAJITHA ROAD:


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5usinesses at majitha road are same as the batala road . 5utthere businessperson are educated and aware about theinternet marketing.

5usinesses at majitha road 8 Mobile store -lothing store 7arment store $alon

'roperty dealers and advisors $weet shops %estaurants 5akers 7ym Medical stores 'aint shops

$o I collect lot of data from all these businesspersons.$ome of them are know about the 7?"I". 5ut they doesnot use the internet marketing. I done my job veryefficiently by telling them about the 7?"I" and theinternet marketing. After the meeting they show their interest in the internet marketing.

AT RANJIT AVENUE 8


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%anjit avenue is the porus area of the Amritsar. "here businesspersons are very well educated and know aboutthe internet market . some them have their own personal

business website or some do their marketing fromdifferent companies. Mostly people use just dial and snapdeal for the marketing.

5usinesses At %anjit Avenue 8 "ours and travels

$alon Dance academy %estaurant Hotels Interior decorators Institutes Diagnostics center Different showrooms

I collect data from different business persons and I metwith different types of peoples . I tell them about thedifferent products of 7?"I" and they show their interestin that products .

At Basant Avenue 85asant avenue is also the porus area of the Amritsar. "here

businesspersons are very well educated and know about


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the internet market . some them have their own personal business website or some do their marketing fromdifferent companies. Mostly people use just dial and snapdeal for the marketing.

5usinesses At 5asant Avenue 8 5outi6ue :urniture %estaurant

$alon Diagnostic 7ym "our and travels

I collect data from different business persons and I metwith different types of peoples . I tell them about the

different products of 7?"I" and they show their interestin that products .

At Golden Tem le 87olden temple is very popular area of amritsar . a lot of tourists visited here every day. I find here lots of hotels .hotels business is very much developed here because

every tourist want to stay near golden temple.


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5usiness at golden temple 8 Hotels %estaurant 5ook shops 7ift shops 7arment stores 5akers -lothing house

:ootwears

I collect data from different business persons and I metwith different types of peoples . I tell them about thedifferent products of 7?"I" and they show their interestin that products .

DATA INTERPRETATIONANDANAL8SIS

A!ARENESS O" INTERNET MAR#ETING AT DI""ERENT PLA$ES 8At different areas peoples are not so aware about the internet

marketing. 5ut at ranjit avenue and basant avenue people know


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about the internet marketing. And at golden temple mostlyhotels are doing internet marketing only.


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A%?A$ 5A"A(A%*AD

MALI"HA%*AD

%A&LI"A ?&)?

5A$A&"A ?&)?

7*(D?&"?M'(?

+/ , 12 2 1/

A!ARENESS ABOUT GETIT AT DI""ERENT PLA$ES 8At different areas peoples are not know about the 7?"I". 5ut atranjit avenue and basant avenue people know about the internetmarketing but not about 7?"I".


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A%?A$ 5A"A(A%*AD

MALI"HA%*AD

%A&LI"A ?&)?

5A$A&"A ?&)?

7*(D?&"?M'(?

0 +3 +2 ,+

$OMMUNI$ATION S#ILL O" BUSINESSPERSON 8At different areas people behaves very good while talking and

giving details about their businesses.


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A%?A$ 5A"A(A%*AD

MALI"HA%*AD

%A&LI"A ?&)?

5A$A&"A ?&)?

7*(D?&"?M'(?

3/ 4, 32 3 2/

INTEREST TO!ARD INTERNET MAR#ETING 8At different places some show their interest towards internetmarketing after meeting . $ome purchase our products also for theadvertisement .


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A%?A$ 5A"A(A%*AD

MALI"HA%*AD

%A&LI"A ?&)?

5A$A&"A ?&)?

7*(D?&"?M'(?

, /, 01 1F /3

OBSER7ATION AND FINDINGS Mostly peoples do not know about the internet

marketing. "hey use old strategies for the marketing. If some know the internet marketing but they do not

know about the 7?"I" 5usinesses at the porus areas uses the intenet

marketing. Mostly hotels and salon use the internetmarketing


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$ome businesses have their own websites and some businesses like dance acadenies use hoading for theadvertisement.

SUGGESTIONS -ompany needs advertisement for growing because

people does not know about the 7?"I". "hey have to open their offices at different places for

growing their business. "hey can use different type of advertisement for

marketing like hoardings etc. "hey can offer different type of products for growing

business.


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CONCLUSION

At last we can conclude that company can grow in thesome days if they do good advertisement and marketing. If they advertise their product in good manner they will givegood conpitetion to the just dial in the near next years .At last I can say that they are doing their best but theyhave to do some thing more for growing .


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B%&l%o'(a )*

getinfomedia.com

yellowpages.com

google.co.in

getit.in

getitgroup.in

wikipedia.com

getit project report

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