getting a job: social media know-how is good, but mom's advice is even better
DESCRIPTION
Presentation given by Jeff Carrigan of Big Shoes Network at the PR+Social Media Summit at Marquette University on April 8, 2010 in Milwaukee, Wis.TRANSCRIPT
PR + Social Media Summit
April 8, 2010
Marquette University
Milwaukee, Wisconsin
Getting a Job:
Social Media Know-Howis Good,
But Mom’s Adviceis Even Better
Agenda
Who is looking for talent? What are they looking for? Where do you find these jobs? How can social media help? What does mom have to say about it?
Who is looking for talent?
Job market is better Most industries are participating Entry- to mid-level is the strongest Senior-level is the weakest
Who is looking for talent?
Hottest: Digital, interactive marketing and social media
Coldest: Graphic design and print/video production
Who is looking for talent?
Bader Rutter & Associates Blue Cross and Blue Shield Association Chicago Mercantile Exchange Harley-Davidson Motorcycle Company Hiebing
Who is looking for talent?
Johnson Controls KemperLesnik Kohl’s Department Stores Lindsay, Stone & Briggs Manpower International
Who is looking for talent?
Monroe Clinic Northwestern Mutual Radiological Society of North America UW-Whitewater Wisconsin Dept. of Tourism
What are they looking for?
Bader Rutter Blue Cross CME Harley-Davidson Hiebing
PR Senior AE Mktg. Comm. Assoc. Comm. Services Dir. Adv. & Promo. Mgr. PR Counselor
What are they looking for?
Johnson Controls KemperLesnik Kohl’s LSB Manpower
Global PR Director Account Director Asst. Mgr. PR Assoc. Media Dir. Sr. Web Copywriter
What are they looking for?
Monroe Clinic Northwestern Mutual Radiological Society UW-Whitewater WI Dept. of Tourism
Sr. Comm. Specialist Sr. Comm. Consult. Public Info. Mgr. Asst. Dir. Med. Rel. Comm. Specialist
Where do you find these jobs?
Agencies/Corporations/Non-profits Colleges/Universities Executive Recruiters Industry Resources
Where do you find these jobs?
Job Boards Professional Associations Social Networking Sites Staffing Firms
Where do you find these jobs?
Agencies/Corporations/Non-profits Create a top 50 to 100 prospect list Monitor on a regular basis
Where do you find these jobs?
Executive Recruiters Bloom, Gross & Associates CareerTrac Lynn Hazan & Associates Melinda Holm & Associates Spano Pratt Tesar Reynes
Where do you find these jobs?
Job Boards CareerBuilder.com CreativeHotList.com ChicagoJobs.com TheLadders.com MarketingJobWire.com MilwaukeeJobs.com TalentZoo.com
Where do you find these jobs?
Social Networking Sites LinkedIn.com
Profile Jobs Groups Directory
Meetup.com Search by topic and city
Where do you find these jobs?
Social Networking Sites Twitter.com
@AConnJob @JTrantowski @ArtceIQ @JudiWunderlich @CoolJobsAtLC @FullhouseLive
Where do you find these jobs?
Social Networking Sites Twitter.com
@GetPubRelatJobs @PRSAJobCenter @TMJ_Chi_Adv @WriterJobsChi @TwitJobSearch
How can social media help?
Elevate your visibility Be found Get creative
Demonstrate your expertise 80/20 rule
Build and cultivate your network Online and offline touchpoints
What does mom have to say?
Clean up your room Say “hello” to the new kid Go outside and play Say your prayers
What does mom have to say?
Clean up your room 70% of hiring decision-makers The “B” words
Beverages Boobs and butts Bad language Bad judgment
What does mom have to say?
Say “hello” to the new kid Networking is still the best
Listen How can I be of benefit to the other person?
The Big Shoes Multiple 1 year of experience = 3 to 5 solid contacts
What does mom have to say?
Go outside and play Stay current
1-2-3 Rule Industry blogs, publications, resources, etc. Social media applications and tools
What does mom have to say?
Say your prayers Ask for help Appreciate your family and friends
Contact Information
Jeff Carrigan [email protected] www.linkedin.com/in/jeffcarrigan www.twitter.com/BigShoesNetwork www.bigshoesnetwork.com 414-962-4222