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Getting Analytics Out of Digital: 10 Tips to Raise the Visibility of Analytics in Your Organization

Amy SampleSr. Director, Digital Analytics, PBS Digital

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Digital Analytics & Insights

PBS Digital

Marketing

Content

Stations

ProductSMT

Corporate Marketing Consumer

Insights

Brand

Strategy and Operations

Research

SMC team

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Find your Super Fan

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No one report to rule them all

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Reduce, Reuse, Recycle… Then automate

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Train everyone

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Network with your colleagues

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Become an expert

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Start simple

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Show them the money

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Become a sound bite

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Repeat yourself

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A few parting thoughts

• This takes time

• You can’t do it all at once

• Look for opportunities to practice

• Don’t be afraid