Getting Emai

l Out

How to do it

& which too

ls to

use

2

Why Not Outlook?

Server-based products could be detrimental to your business

They use same server as corporate emailRisk shutting your entire company server downServer based programs have tracking

Recipients can’t opt-out of your emails, violating the CAN-SPAM Act

Did you have to install it or download a file to work? If yes, it’s probably a server based productWhat should I use instead?

Third-party e-mail solutionsMost are hosted or SaaS based

Two types-Email Transmission and Marketing Automation

3

Email Transmission

Simple, cheap and quickPricing varies based on your needsYou are charged based on the number of emails you send, number of people in your database or a combination of both

You can track your emailsSee how many are opened, clicked on, bounced, unsubscribed and marked as spam

You don’t have to have HTML knowledgeJust plug in text and pictures

Run about $150 for 15,000 contacts or emails per month

4

Marketing Automation

Software that makes processes more efficient, likeCustomer segmentationCustomer data integrationCampaign management formsWeb analyticsLead nurturing

Helps you view your leads and measure ROIMarketing automation reports contain everything, including

Lead generation, lead management, lead scoring and lead nurturingAbout $1,500-$3,000 per month (depending on database size) and can have implementation costs

5

How To Choose

Email transmission or marketing automation?

Both have costs and benefitsFigure out how much money you want/have to spend

Extensive features of marketing automation outweigh email transmission, but costs are substantialBoth are useful and should be based on whether or not your marketing department can utilize greater functionality or less

6

Call to action

Full report – http://crunk.starrtincup.com/emailexecutionWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400