Getting emotional: Our first steps with affective interaction

Terri Herbert | ExD Researcher @therbert

Emotion. That touchy-feely stuff.

Credit: Vermin Inc

“Although many of us may think of ourselves as thinking

creatures that feel, biologically we are feeling

creatures that think” - Jill Bolte Taylor

Credit: steevithak

It’s about more than business cards Googlemoo.com

MOO

Making our products can be an emotional investment

20 minutes Days

How we used SAM: 5 ways it worked, 5 takeaways

*SAM = Self-Assessment Manikin

MOO’s first steps

Affective interaction: The intentional design of experiences that cater for emotional states, and are capable of eliciting personal emotional responses.

Step 1: Where do we stand? Let’s do an affective audit

SAM: Emotional measurement tool

We used SAM* as a first step in

*SAM = Self-Assessment Manikin

Pleasure

Activation

Dominance

Example output: Plot the experience through the journey

Browse Build Buy

5 ways it worked

1. Dimensional baseline to build from

2. New understanding of the good and the bad

3. Cheap and easy, in a good way

4. Quick and combinable

5. Cross-cultural, visual understanding

5 takeaways (So far)

1. People find it hard to identify and talk about emotions

2. Emotions are not enough, what’s the impact

3. Need to think multi-dimensional, get real

4. Ethics: The grey, and the black and white

5. It takes commitment

Thank you It’s been fun, let’s do it again