getting found and optimizing for local search

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Optimizing for Local Search Getting Found Optimizing for Local Search Be Found

Upload: hall-internet-marketing

Post on 01-Sep-2014

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Self Improvement


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DESCRIPTION

People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently. You can view a full recording of this webinar online here: http://www.hallme.com/webinars/getting-found-and-optimizing-for-local-search-230.php

TRANSCRIPT

  • Optimizing for Local SearchOptimizing for Be Found Local Search Getting Found
  • Who We Are Hall Internet Marketing Portland, Maine In Business over 13 Years Katie Conroy SEO Analyst Local Search Specialist [email protected]
  • Got Questions? Use GoToWebinar Ask a Question Email me [email protected]
  • When You Leave, You Will Know What is Local Search/ Why is it Important? What Local Search Impacts Local Search Ranking Factors Where to Begin?
  • Why is Local Search/Local SEO Important?
  • What is a Local Search?
  • Geo Modified Keywords Explicit Search Pizza in Boston Ham Pizza : Dogwood Cafe
  • Implied Local Search Implicit Search Pizza Place Ernestos Pizza- Boston MA
  • BOSTON FOR A DAY!
  • Googling: Local Search
  • Where to Start to Help My Business? Major Search Engines o Google o Yahoo o Bing
  • Local Search Dashboards Google+ Local Bing Business Portal Yahoo Local Listings
  • Google+ Local
  • Bing Business Center
  • Yahoo Local Listings
  • What Does Local Search Impact? SERPs Website Traffic Online Reputation Mobile Search Social Media
  • Impacting SERPs
  • Yum!
  • Dissecting a SERP
  • Impacting Website Traffic
  • Website Traffic Metrics
  • Impacting Online Reputation
  • Impacting Mobile Users
  • Impacting Social Media
  • What Does Local Search Impact (Review!) SERPs Website Traffic Online Reputation Mobile Search Social Media
  • Local Search Ranking Factors Physical Address in City of Search Proper Category Associations Proximity of Address to Centroid Domain Authority of Website Quantity & Quality of Citations Reviews NAPs
  • Physical Address in City of Search
  • Proper Category Associations
  • Proximity of Address to Centroid
  • Domain Authority of Website
  • Quantity & Quality of Citations
  • Reviews
  • NAPs Name of Business Address (Not a P.O. Box) Phone Number (Local)
  • Local Search-Boston Adventure: Over
  • What We Covered What is Local Search/ Why is it Important? What Local Search Impacts Local Search Ranking Factors Where to Begin?
  • Questions???
  • Learn More! Twitter: @hall_web Blog- www.hallme.com/blog/ Webinars- www.hallme.com/webinars o 10/2-- What are Businesses Supposed to do with Google+? o 11/27 Advanced Tactics in Local Search