getting found on google - wordcamp asheville 2014
DESCRIPTION
Getting Found on Google is an SEO 101 presentation for WordCamp Asheville 2014.TRANSCRIPT
Ge#ng found on
Rich Owings
Links to men6oned resources:
h9p://localiswhereitsat.com/seo-‐resources
SEO 101
Search engine op6miza6on
SEO 101
Defini6ons
Paid ads
Organic search results
Keywords
• Word or phrase you are targe6ng • Work it into your 6tle and text
Keywords
• WordPress • WordPress developer • WordPress designer • Asheville WordPress designer
Title
Title
Title
URL
Descrip6on
Title
URL
Descrip6on
Title and descrip6on
• Title important ranking factor • Descrip6on helps drive clicks
Title
Descrip6on
Alt image tags
Alt image tags
URL structure
Permalinks
Pre9y permalinks
New sites only
Keywords
• Word or phrase you are targe6ng • Work it into your 6tle, text and alt
image tags • Don’t overdo it • Mix them up • One page for each keyword/
keyphrase target
Make internal linking a habit
SEO tools
SEO plugins
• WordPress SEO by Yoast • All in one SEO
Google Analy6cs
Google Webmaster Tools
XML sitemaps
Universal search results
Universal search results
Improving click thru rate
Google authorship
Schema
Change happens
Change happens
• Link schemes • Paid text links/text link ads • Spammy guest blogging • Duplicate content • Thin content • Too many ads • Keyword stuffing/Over-‐op6miza6on
Life beyond Google
Quick hits
• Write for your audience • Quality content • Visually friendly
Quick hits
Quick hits
• Write for your audience • Quality content • Visually friendly • Make it easy to share
Quick hits
Quick hits
• Mobile responsive
Quick hits
Quick hits
• Mobile responsive • Redirect error pages
Quick hits
Quick hits
• Mobile responsive • Redirect error pages • Don’t hide you site
Five takeaways
• Create quality content • Op6mize, but don’t overdo it • Create internal links • Use some tools • Improve your CTR
Rich Owings
localiswhereitsat.com
Twi9er: @RichOwings
h9p://localiswhereitsat.com/seo-‐resources