Getting Giving Going

What I’m covering

• ‘4 Good’ – why?

• What and how• Developing the ‘4 Good’ brand• Developing the ‘4 Good’ offer

• Successes and challenges• 12 achievements• 8 challenges

‘4 Good’– why?

Local research showed us:

• Traditional sources of funding increasingly becoming scarce

• VCOs needed to diversify their income and secure resources in different ways

‘4 Good’– why?

Local research showed us:

• Smaller VCOs are often viewed as ‘unattractive’ causes and do not have the skills, capacity or marketing budgets

• VCOs require support to maximise working with local business or fundraising from the wider community

‘4 Good’– why?

• Need for local voluntary & community groups to diversify income• Less reliance on grants and contracts

• But.... • many have lost skills & lack capacity• have low awareness / image with the public

to community fundraise and build relationships with business

‘4 Good’– why?

• Low awareness with the public of how to give time / money to local charitable causes:• “6 out of 10 potential volunteers don’t know

where to start” – Your Square Mile Research

• “Charities are increasingly relying on the older generation for donations” – Charities Aid Foundation Report

4 Good’– what?

A way of helping local people...

give

time and skills,

money and resources,

to local good causes

4 Good’– what?

• 4 Good provides a strong, locally focussed, umbrella ‘brand’ to support local charities and voluntary groups.

4 Good’– what?

• Raising the aspirations of and pride in an area

• Increasing charitable giving across the area

• Building relationships between businesses / wider community and charitable organisations for the benefit of all

4 Good and businesses – how?

How can businesses give?• Time — through employer supported volunteering

• One off ‘team challenges’ and time off to volunteer

• Skills — providing ‘pro bono’ business expertise or mentoring

• Resources — donating materials or equipment• Money — payroll giving, sponsored activity & tax

efficient donations

4 Good and wider community – how?

• Promoting ‘one off’ volunteering• Saturday supermarket bag packing

• Fundraising events

• Take part ‘4 Good’

4 Good and wider community – how?

12 achievements to date

1. Over £14,000 raised, with a further £30,000 donated ‘in kind’ by local businesses

2. Over 70 businesses actively engaged

3. 40+ community groups benefitting to date

4. Secured £450,000 in dormant trust funds held by local authority

12 achievements to date

5. 7 businesses undertaking ‘team challenges’

6. A range of local businesses donating a percentage from each sale to Tameside 4 Good

E.g. Bradleys Bakers & Marlborough Motors

7. Helping the Pride of Tameside Business Awards select its’ Charity of the Year 

12 achievements to date

8. £100k grant making programme

9. 21 people riding ‘Manchester to Blackpool’

10.30+ new volunteers

11.Being the ‘charity of the year’ for the Tameside Triathlon in October

12. A growing ‘4 Good’ community

8 things we’ve learnt along the way...

1. Giving is about more than just money

2. Businesses care about the community around them• it provides their staff and customers• Strong community = strong business

3. Make it easy for people to give – and have a clear ‘offer’

8 things we’ve learnt along the way...

4. Areas have lots of competing initiatives• BITC, community connectors, Community

Foundation etc etc etc

5. You need something that is easy for the public / businesses to understand and get behind

6. Local VCOs want and value support in relation to ‘giving’

8 things we’ve learnt along the way...

7. Technology is great - but you need people to build relationships

8. Increasing giving is a legitimate role for infrastructure organisations

Finally

• Our aspiration to see’4 Good’ launched in lots of areas, building a strong, recognisable brand across the country that helps encourage and support local giving of time and skills, money and resources to local good causes

• We see it as a useful tool in helping infrastructure to re-think its role

Licencing 4 Good

Model includes:

• Development of local ‘4 Good branding’

• Provision of a bespoke marketing toolkit, templates and branding guidelines

• Provision of dedicated ‘4 Good’ website for your local area

• A range of toolkits, forms and information

• Consultancy advice from our team, to turbo-charge the set up and development of 4 Good in your area

• Access to a growing network of similar minded organisations, for peer support and co-production

Questions?

More information

Tony Okotie

Community and Voluntary Action Tameside

T: 0161 339 4985

W: www.tameside4good.org

Twitter.com/tameside4good

View the slides : http://www.slideshare.net/tonyosailing/