getting heard in_an_ever_louder_world
DESCRIPTION
These are my slides from the Charity Comms Social MeTRANSCRIPT
Charity Comms Social Media Conference
21st March 2012
Getting heard in an ever louder world.
Hello
Charlotte Beckett, Head of Digital, The Good Agency
@londoncharlotte
@thegoodagency
#goodsocial
Just how noisy is it out there?
The noisiest of them all
As with all good conversations …
Who are we listening to?
What do we trust?
• Trust in traditional media is up 10%
• In online sources (all channels) is up 18%
• In social media is up 75%
Who do we trust?
• An academic or expert - 68% (down 2%)
• A person like ourselves - 65% (up 12% from last year)
• A regular employee - 50% (up 16%)
• An NGO representative - 50% (up 3%)
• A government official - 29% (down 14%)
Collaborating
Be a chorus
2,205 comments - what did VW say?
And keep talking
Tell stories by all means
But it doesn’t stop there …
Making an event of it
• Red carpet interviewers sourced questions over Twitter
• Exclusive backstage filmed content
• Two live bloggers at the event
• Livestreaming on oscar.com
• Real time mobile updates
• 3.8 million social interactions during the live show
• Up 300% from 2011
Adapt & learn
Your audience may not be who you think
Not just doing social, being social
Being heard is about …
• listening
• putting people before platforms
• matching stories to mediums
• being simple & clear
• being yourself
• speaking as a chorus
• targeting the right people
• integration
• making an event of it
• making, measuring, learning
It’s about turning supporters into team mates
It’s all in the mix
Let’s get social
• Over to you …