@lissijean   #getlean  

Getting Lean: Product & UX

@lissijean   #getlean  

Who am I? Currently Product Designer, Conductor Previously Product Manager, OpenSky Software Engineer, Barclays Teaching “Product Management: The Lean Way”, Skillshare Email melissaperri@gmail.com

@lissijean  

#getlean  

@lissijean   #getlean  

Founded 2009 Social shopping $41 million 80 people

@lissijean   #getlean  

@lissijean   #getlean  

@lissijean   #getlean  

3 Months 4 developers 1 Product Manager

@lissijean   #getlean  

@lissijean   #getlean  

This isn’t what I needed.!!My way is faster.""I don’t know how to use it.!

@lissijean   #getlean  

@lissijean   #getlean  

@lissijean   #getlean  

Validate before building.

@lissijean   #getlean  

Waterfall Product Development Define

Design

Develop

Test

Deploy

@lissijean   #getlean  

@lissijean   #getlean  

@lissijean   #getlean  

Build Great Teams

Product  Manager  

Developer  

UX  Designer  

@lissijean   #getlean  

Product Manager

KPIs!

@lissijean   #getlean  

KPIs!Developer Code!

@lissijean   #getlean  

UX Designer

MVPs!

@lissijean   #getlean  

Problem Hypothesis The problem we assume our users have!

@lissijean   #getlean  

!Problem: Users do not have folders to put their documents into!!Problem: Users can not organize their documents with the current tools!

@lissijean   #getlean  

User Research

@lissijean   #getlean  

Minimum Viable Product

@lissijean   #getlean  

Prototype MVP •  Sketches!•  Lo-fi Wireframes!•  Clickable Wireframes!•  Visual Design!•  Clickable Visual Design!•  Coded Prototype!

@lissijean   #getlean  

Non-Prototype MVP •  Emails!•  Sign Up Boxes!•  Forms!•  Phone Calls!

@lissijean   #getlean  

Design Studios

•  No  hand-­‐offs  

@lissijean   #getlean  

Collaboration over documentation

@lissijean   #getlean  

Measure Everything

@lissijean   #getlean  

“"the only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions." ”

-Eric Ries!

@lissijean   #getlean  

Events "over "

Pageviews

@lissijean   #getlean  

Clicks"Scrolling "

Options on Submit"Cancel"

Time on Page"Repeat Purchase Rate"

Abandon Carts"

@lissijean   #getlean  

@lissijean   #getlean  

Problem Customers don’t think the curators are

authentic.!

@lissijean   #getlean  

8 Weeks

@lissijean   #getlean  

@lissijean   #getlean  

Team

@lissijean   #getlean  

What are we assuming?

@lissijean   #getlean  

Shoppers will buy from curators they think are authentic.""Shoppers read the messages in their home feeds.""Shoppers associate frequency with authenticity.""Shoppers think tweets are authentic.

@lissijean   #getlean  

Pick the riskiest Most amount of uncertainty.!

@lissijean   #getlean  

Shoppers will buy from curators they think are authentic.""Shoppers read the messages in their home feeds.�"Shoppers associate frequency with authenticity.""Shoppers think tweets are authentic.

@lissijean   #getlean  

@lissijean   #getlean  

@lissijean   #getlean  

Minimum Success Criteria Lowest result we’re willing to call success!

@lissijean   #getlean  

Start Testing (and Measuring)!

@lissijean   #getlean  

@lissijean   #getlean  

What’s wrong with this?

@lissijean   #getlean  

@lissijean   #getlean  

@lissijean   #getlean  

SUCCESS! 2x Open Rate!

Highest Rev/Send!!

@lissijean   #getlean  

@lissijean   #getlean  

What did we save?

@lissijean   #getlean  

Lean made us faster.

@lissijean   #getlean  

Lean made us smarter.

@lissijean   #getlean  

Lean made us less wasteful.

@lissijean   #getlean  

How do I get "my team lean?

@lissijean   #getlean  

“Get out of the deliverables business”" -Jeff Gothelf!

@lissijean   #getlean  

Individuals"and Interactions"

over"Processes and Tools

@lissijean   #getlean  

@lissijean   #getlean  

Work in Agile Sprints Short, goal oriented sprints formed around

a problem running Build, Measure, and Learn.!

@lissijean   #getlean  

Continuous Deployment

@lissijean   #getlean  

GOOB

@lissijean   #getlean  

Design a Kickass MVP

@lissijean   #getlean  

MVP Tools for Non-Prototypes •  Mailchimp!•  Google Docs!•  Woofoo Forms!•  CMS Blocks!!

@lissijean   #getlean  

MVP Tools for Prototypes •  Paper!!•  HTML & CSS!•  Solidify & Verify!•  Axure!•  Fireworks!•  CMS Blocks!•  Optimizely!!

@lissijean   #getlean  

@lissijean   #getlean  

Data Tools •  Google Analytics!•  Kissmetrics!•  MixPanel!

@lissijean   #getlean  

Beware Vanity Metrics

@lissijean   #getlean  

Resources

@lissijean   #getlean  

LEARN

@lissijean   #getlean  

Product Management: The Lean Way !UXACRO for $5 off!!

Find me on Skillshare! LeanUXNYC.co

April 11-13

20% off with MelissaLUX

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