Getting Linked on LinkedIn

Ashley Northington DENOR Brands & Public Relations

About Ashley Northington

Ashley Northington is determined to help people, organizations and brands share their stories with the

world. She is an award-winning public relations consultant, entrepreneur, writer and media

connoisseur. She is the founder and director of the boutique public relations firm,

DENOR Brands & Public Relations.

The Rundown

Class 1: Overview, Description & Selection

Class 2: LinkedIn

Class 3: Facebook

Class 4: Twitter

Class 5: Instagram & Pinterest

Class 6: Your Plan

Each class includes tipsheet + in-class actionables + homework. Please bring your laptop or tablet to class.

It’s action time!

We’re going to break the ice today by connecting with new

people on LinkedIn.

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Let’s Break the Ice! Step 1: Log In to your LinkedIn Account. Step 2: Introduce yourself to 2 new people. Step 3: Search for the names of your new friends. Step 4: Send them a connection request on LinkedIn. Step 5: Search for Ashley Northington. Connect with me!

Why Are We Here?

We’re here to learn how to leverage LinkedIn in a way

that allows you to grow your business.

About LinkedIn

What is it? LinkedIn is the world’s largest professional network on the Internet with more than 250 million members in over 200 countries and territories.

Why is it helpful? Executives from all Fortune 500 companies are members. Platform gives you an opportunity to locate your ideal clients and potential partners.

Best types of content? Thoughtful posts relevant to your profession, along with articles, blogs and news about industry events. Sales-related content is NOT advised.

Levers for success? Making recommendations, endorsing your connections and asking for recommendations. Real power is in groups.

Your Personal Brand

LinkedIn allows professionals the opportunity to become ambassadors for their own personal

brands.

Personal branding is necessary for all entrepreneurs and small business owners.

Developing a strong personal brand is essentially

developing a clear message about WHO you are, WHO you help, HOW you help them and your

RESULTS in doing it, and making sure your ACTIONS align with this message consistently.

All-Star Profile Tips

Today, we’re going to go over a few crucial tips that will help you

enhance your existing profile on LinkedIn so that you can enhance

your personal brand and become a LinkedIn All Star.

All-Star Tip No. 1

Tell people you’re awesome.

Use the summary to let people know how amazing you are.

This summary gives people the quick rundown about who you and what you do without having to digest all

the other details in your profile.

Ashley’s Summary Here’s my summary on LinkedIn:

Ashley Northington is determined to help people, organizations and brands

share their stories with the world. She is an award-winning public relations consultant, entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm, DENOR Brands & Public Relations.

A natural storyteller, Ashley crafts engaging stories that help her clients connect

with their ideal audiences. In addition, she develops and executes effective, strategic digital and traditional communications campaigns for solopreneurs,

small business owners, authors, coaches, trainers and clients in the public service, lifestyle and entertainment industries.

Ashley has dedicated her professional career to providing the public with

meaningful information that empowers them to make informed decisions and advocate for positive change. Through her work with DENOR Brands & Public

Relations, Ashley has helped her clients increase their brand’s awareness, which has always led to local and national media placements, rocking public

events, increased social engagement, and a revenue boost to boot.

At-Home Actionable

Develop a short summary about yourself. Use keywords to punctuate important

details about your services and experiences. Be sure to include the

following:

Who You Are. Who You Help.

How You Help Them. Your Results.

All-Star Tip No. 2

Make yourself easy to find.

Customize your URL so that people can locate your public profile quickly.

Use this URL in your e-mail signature and on

other personal brand social networks.

All-Star Tip No. 2

Right now: https://www.linkedin.com/pub/your-

name-here/6/7a1/5b5

You want it to look like this: http://www.linkedin.com/in/

ashleynorthington

It’s action time!

Let’s customize your public profile URL so people can connect with

you easily.

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Customize Your LinkedIn URL

Step 1: Under “Profile,” click “Edit My Profile.” Step 2: Next to the blue button that states: “View Profile As” is an arrow, or an upside down triangle. Click the arrow/triangle. Step 3: Select “Manage Public Profile Settings” from the dropdown menu. Step 4: In the right-hand column, look for the Customize Your Public Profile URL. Step 5: Enter your name as the ending of the URL.

All-Star Tip No. 3

Get Social!

Join relevant groups that are important in your industry.

This will give you insight into the trends on what is happening in your industry. You

can also make valuable connections with clients and/or partners.

It’s action time!

Let’s search and find five groups that are relevant to your industry

and ask to join them.

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Searching for Groups

Step 1: Under Interests, click Groups. Step 2: In the search bar, type in keywords that are relevant to your industry. Step 3: Scroll down the page, until you see groups that interest you. Step 4: Hit the blue Join button to join any group that interests you.

All-Star Tip No. 4

Get Active!

Become active in your groups. Follow interesting discussions, and share your own feedback. Ask your own burning questions

and watch the answers come in!

It’s action time!

Let’s select ONE group and post an industry-specific question in it.

ASHLEYNORTHINGTON.COM  

All-Star Tip No. 5

Endorse People

Endorsements are a way to endorse, or ‘co-sign’ your connections’ skills with just one click. This is a great to engage with

your connections. Also, it’s possible you’ll get an endorsement in return.

It’s action time!

Let’s select a few people with whom you are connected, and

endorse their skills.

ASHLEYNORTHINGTON.COM  

All-Star Tip No. 6

Make Recommendations.

Recommendations are like testimonials. You can compliment your contacts by

providing them a recommendation about your experience or knowledge of their

work. These recommendations are public.

It’s action time!

Let’s select ONE person whose work you are familiar with, and write a recommendation about

them.

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Let’s Make a Recommendation

Step 1: Go to the profile of the connection you’d like to recommend. Step 2: Move your cursor over the Down Arrow next to the button in the top section of the profile. The button name may vary. Step 3: Select Recommend. Step 4: Follow the steps to write the recommendation. Step 5: Click Send.

All-Star Tip No. 7

Ask for Recommendations.

Don’t be afraid to ask the connections who are most familiar with your work for a

testimonial. This will show the world how great your work products are, and make it easier for people to learn more about you

and your skills.

It’s action time!

Let’s select ONE person in your connections, and ask for a

recommendation from them.

ASHLEYNORTHINGTON.COM  

Let’s Ask for a Recommendation

Step 1: Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in; do so. Step 2: Under the Helpful Links section, select Manage your recommendations. Step 3: Click theAsk for recommendations tab at the top of the page. Step 4: Follow the prompts to request the recommendation. Step 5: Click Send. Note: You can request a recommendation from up to 3 connections at once.

All-Star Tip No. 8

Share Quality Content

Go beyond promotional updates to share quality content on topics vital to your

audience’s interests. Set out to enlighten, sharing information that demonstrates your

expertise and establishes you and your brand as an industry authority.

It’s All About Content

Share Your Own Content. Feel free to post your own blogs, articles, events and presentations. Share Others’ Content. Share the content of other people to connect and engage with your audience. Keep it Relevant. Only share content that is of interest to your ideal target audience.

All-Star Tip No. 9

Launch a Business Page

Establish a page to engage followers with company news, updates, events and

relevant content.

Company Page Benefits

•  Improved search engine rankings as LinkedIn pages often perform well in company searches. 

•  Lead generation opportunities from your content marketing.

•  50% of LinkedIn members are more likely to purchase from companies with whom they engage on LinkedIn.

At-Home Actionable

Launch your own company page.

You can find instructions here.

Instructions are also in your handout.

Be sure you meet the requirements first.

Ask me anything.

Here’s your chance to ask me anything you want to know about

what we learned today.

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ASHLEYNORTHINGTON.COM  

Ashley Northington DENOR Brands & Public Relations

700 Craighead Street, Suite 107 Nashville, Tennessee 37204 Office: 1.855.809.6697

Email: info@denorbrands.com Twitter & Facebook: @ashnorthington | @DENORPR

ashleynorthington.com | denorbrands.com