GETTING MARKET READYHow Best Practices in Communications Leads to ROI

GETTING MARKET READYHow To Know Your Business Is Ready To Compete

BRANDING/verb/ 1. The act of branding is the process involved in

creating a unique name and image for a product or service in the consumers' mind that establishes a significant and

differentiated presence in the marketplace.

Art Element = 3

Tag line = 3

Business Name = 6

Impact = 6

Type = 8

Overall = 5.2

MARKETING/noun/ 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and

exchanging offerings that have value for customers, clients and partners.

Design= 3

Copy = 8

Headline = 5

Subhead = 4

Images= 4

Impact = 5

Overall = 4.8

ADVERTISING/noun/ The process used in calling the public’s attention to your business, usually for the purpose of selling products or services,

through the use of various forms of media, such as print, broadcast, outdoor or online.

Visual = 6

Visual = 8

Branding= 9

Headline= 8

Copy= 7

Impact = 8

Design = 8

CTA = 8

Overall = 7.7

DESIGN/verb/ The conception of a plan or convention which influences

and guides the construction of an object or a system, sometimes used as a synonym for graphic design.

Title = 3

Subhead = 2

Branding = 3

Use of Color = 8

Images = 2

Copy = 5

Design = 7

Overall = 4.5Impact= 6

INTERNET/noun/ A general term used to describe a global network of

computers used to transmit information. The most familiar aspect of the Internet is the World Wide Web, which consists of various

interlinked websites.

Branding = 7

Headline = 7

Overall = 6.4Impact= 6

Copy = 5

Features = 6

CTA = 8

Images = 5

Product = 7

SOCIAL MEDIA/noun/ People using content and technology to communicate with

other people in a social network. Satellite Marketing

Overall = 7.3Impact= 8

Branding = 9

Title= 9 Product = 9

Design = 7

Copy = 5

CTA = 7

Sharing = 5

MULTIMEDIA/noun/ Media that uses a combination of different content forms, including a combination of text, audio, still images, animation,

video or interactivity.

Overall = 4.7Impact= 6

Design = 6 Process = 7 CTA = 2

Message = 5 Motion = 6 Branding = 1Music = 5VO = 7

PUBLIC RELATIONS/noun/ Communication management that makes use of the

public eye and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about a company and/or its

products or services.

Overall = 8.0Impact= 7

Product = 9

Audience = 8

Branding = 9

Positioning = 8

Engagement = 7

Demo = 8

Presenter = 8

EVENTS/noun/ A happening, a planned public occasion either arranged

or attended by your business.

Overall = 7.5Impact= 8

Branding = 9

Messaging = 7

Venue = 8

Engage = 7

Audience = 7

Social = 8

Program= 7

Invites = 7 Experience = 7

SALES/noun/ Any of a number of activities designed to promote

customer purchase of a product or service.

Overall = 6.0Impact= 6

Branding = 7 Products = 7 Messaging = 5Presentation = 4

Production = 7 Copy = 7Headlines = 5

Market Ready Index Self-Assessment

The Value of the Self-Assessment

• A subjective evaluation by you based on what you know

• 10 questions about the 10 channels of communication

• A conversation starter about how prepared your business is to compete in your marketplace

Assessments can help.

Measurement can help businesses with an objective evaluation to help address unique challenges.

• Entrepreneurs preparing to attract Investors.

• SMB’s working to grow their market share.

• Enterprise planning to expand their business.

• Manufacturers looking to incentivize reseller sales.

• Franchisors managing a national brand.

GET MARKET READYKnow Your Business Is Ready To Compete

@KevinPopovic | @MarketReadyIndx