Getting out the vote online

Agenda• Introduction

• Website/Blog

• E-mail

• Social Networks & Mobile

• Blogger Outreach

• Online Advertising

• Q & A

Introduction – Henri Makembe

• @henrim / #noigotv

• New media consultant

• Two local campaigns

• Martha Coakley new media GOTV

• ServiceNation Campaign/Serve America Act

Website

Change splash page to reflect upcoming election

Website

Make Home page feature about election

Website

Create election day resource pagehttp://www.candidate.com/vote

or

http://www.candidate.com/electionday

Website – Blog

• Show momentum

• Include relevant keywords(Google Trends & Insights)

• Use video/images

E-mail• Plan and draft copy early

• Target/Localize e-mail copy

• Include pledges/pledge reminders and election day plans

• Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email

• Be positive / Be short / Don’t overdo it

Social Networks - Facebook• Create election day event and invite all fans

• Outreach to other local prominent Facebook groups/pages

• Ask fans to update status or picture day before and on election day

• Run targeted ads

• Create different landing tab

Social Networks - Twitter• Follow and engage local twitter users

• Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen)

• Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name)

• Ask followers to tweet their support

• Twitter memes (#whyivote) / Twibbon

Social Networks - Others• YouTube - #2 Search engine

• LinkedIn

• Meet-up

• Local/Neighborhood Listservs

• Focus on where you’ve been active

Mobile

• Sends SMS reminder day before and on election day

• Set up number to ask questions & report problems (Google Voice)

• Mobile Ads around election day

Blogger Outreach

• Focus on existing relationships & local bloggers

• Pitch relevant stories( Value = Content + Credibility )

• Guest posts / Endorsements

• Advertising

Online Advertising• Spread it (Google, Bing,Yahoo, Facebook)

• Geo-Target & Buy local keywords

• Create relevant landing pages

• Budget for election day

• Use in combination with TV/Print/Radio ad buys

• Google network blast / Google Surge

Key takeaways

Empower your supporters and volunteers

Online efforts should amplify and support existing offline organizing efforts.

Q & A

http://twitter.com/henrimor

http://localpolitechs.com