getting people to talk about your business
TRANSCRIPT
Getting People To Talk
About Your Business
If a business can’t manage to make a
statement in the market and get people to
talk about them and their product or
services, they are destined for bankruptcy
Creating Disruption in the market by giving
consumers Innovative solutions for their
problems is how a business can achieve
their goals and avoid an unfortunate end
in the modern marketplace
Most companies these days,
even though they know that
it’s no good for them, still
prefer to conduct business
the traditional way
However, bringing innovation into an organisation
is something that must be done to ensure the
sustainability of a business in the market
Case Study:
Kodak
Kodak was really good at what they do – film
photography – and decided to stick with it
The result:
Kodak went from being the fourth most
valuable brand worldwide to bankruptcy
in less than 20 years
Why?
People ceased to buy film and turn to digital
photography because it’s much easier to
use, and Kodak failed to cope with this new
purchasing behaviour of consumers
The company provided no new
innovation that can satisfy the
need of consumers
the consumers stop talking
about them because they have
become irrelevant & obsolete
What You Should Do
It’s crucial that you must be willing to shift
or even completely change your business’s
infrastructure to always on the move to
cause market disruption with innovation
Maverick Mentoring has a new program that
will show you how to Disrupt the
Marketplace by bringing in Innovation and
create the edge you have been looking for
For more information on this
presentation, click these icons
Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: [email protected]
Phone: 61 3 9005 8275