Protecting your people
Getting personal
Catherine McCaskieFundraising PR manager
@CatPia
Bernard MuscatSenior social media officer
@yellamundie
@macmillancancer@yellamundie@CatPia
June July August September
A colleague spotted it
in NZ
Initial videos from our
supporters
Efforts to build
momentum
Became big in
the USA
We increase
our spend
Negative reaction
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
Negative reactions
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
Source: https://twitter.com/macmillancancer/status/502100623702368257
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
from senior staff.Personal, face-to-face support
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
format of operation.Non-hierarchical
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
the impact of our work.Regular internal updates about
@macmillancancer@yellamundie@CatPia
already existed.Procedures to protect staff
@macmillancancer@yellamundie@CatPia
ways of working.Developed integrated
@macmillancancer@yellamundie@CatPia
Supporters defended us
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
Source: www.civilsociety.co.uk/fundraising/news/content/18071/over_145_charities_receive_donations_from_icebucke
tchallenge_through_justgiving
@macmillancancer@yellamundie@CatPia
@macmillancancer@yellamundie@CatPia
Results
1.5 million people took part for Macmillan
£4.6million raised for people affected by cancer
@macmillancancer@yellamundie@CatPia
To summarise
[1] Support from senior staff
[3] Internal updates about the impact of our work
[2] Linear format of operation
[4] Procedures already existed
[5] Reminders to step away from our desks
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
PR in the digital age
Conference
3 December 2015
London
#charityPR
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