getting photos with impact · getting photos with impact 3 the importance of photography to...
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Getting Photos with ImpactBy Mark Prince, CoffeeGeek.com
Getting Photos with Impact 2
Getting Photos with Impact:
Topics Covered
• Importance of Photography to Convey Messages
• Importance of Quality – Do’s and Don’ts
• Do it Yourself Tips and Tricks
• Purchasing Equipment
• Purchasing Photographs
• Hiring a Photographer
Getting Photos with Impact 3
The Importance of Photography to Communicate to your Customers
• Photos set a level of professionalism• Photography communicates for you• Pictures do speak louder than words• The Web is a visual medium.
Getting Photos with Impact 4
Importance of Quality – Do’s and Don’ts
• Do:– Go digital – Film is too expensive and limiting these days– Know your equipment – aperture, shutter, ISO Speed, “RTFM”– Learn how to photograph action and stills to their best light and angle.
• Don’t:– Use flash (except for studio lighting flash)– Use posed or staged people photos– Just snap and shoot (with very few exceptions)
Getting Photos with Impact 5
Tips and Tricks for Starting Photography
• White balance is your friend• Having (and using) enough light• Still life stage – easy to set up• Using your lens(es) to their maximum• Snap like crazy – no film costs
Getting Photos with Impact 6
Examples
Getting Photos with Impact 7
Examples
Getting Photos with Impact 8
Examples
Getting Photos with Impact 9
Purchasing Equipment
• Money well spent – the dSLR– Canon Rebel XT with 18-55 Lens, $1,000– Nikon D70, with 18-70 Lens, $1,100– Canon 20D, with 50mm 1.8 lens, $1,600
• The Prosumer camera – a good option• Lighting and staging equipment.
Getting Photos with Impact 10
Purchasing Photographs
• Watch out for everyone else’s “stock photography”.
• Specialized Services and Agencies.• See a photo you like online?
– Contact the owner of the website– Always ask if you can purchase a copy (never assume it
can be given for free)– Never use photos without permission. It’s theft.
Getting Photos with Impact 11
Hiring a Photographer
• A specialist photographer and “food stylists”• How to find one?
– Recommendations from other specialty food companies
– Peruse the local “foodie” magazine or newspaper for ads
– The yellow pages, under “photographers” specializing in food.
– The web, search for “food photographer”
• Get recommendations, view portfolio.
Getting Photos with Impact 12
Summary
• Good photos speak volumes about your company
• Quality is as simple as reading a manual, and thinking through the photography process
• Get the right equipment for the job• Avoid pitfalls when buying photographs• Consider hiring a specialized photographer.