getting recruitement booking right – jennifer boulanger / booking.com
TRANSCRIPT
1996founded
19971st Hotel
20008 employees
2003Barcelona
Office
2005Acquired by
Priceline Group
2006Bookings
renamed to
2007NY and
Singapore offices
20092.000+
employees, Sao Paulo Office
2010Apps launched,
100.000+ properties
2012250.000+
properties, 70 offices,
4.000 employees
2013First offline campaigns
2014Launch
Booking Cares
201510.000+
Employees
Processes
Data
People
Reputation
Change Management
Sale
s
Sales CoordinatorsLead GenerationAccount ExecutivesEnterprise AE’sSales OpsMarketingCRM
Recr
uitin
g
Recruiting CoordinatorsSourcingRecruitersTeam LeadsRecruiting OpsEmployer BrandATS
SYSTEMS, TOOLS,
REPORTINGRecruitment
operations
SOURCIN
GSO
URC
IN
G
EMPLOYER BRANDING
SYSTEMS, TOOLS,
REPORTING
Recruitment operations
SOURCING CANDIDATE EXPERIENCE
EMPLOYER BRANDING
SYSTEMS, TOOLS,
REPORTING
Candidate experience `
Recruitment process`
New toolsGreenhouseHarver (CS)HackerRank (Tech)EnteloLinkedInConnectifierStackCareersite Tooling
45% IT referrals
87% vs 76%More engaged
2.8% Better conversion to hire ratio
28% Global referrals
8% vs 11%Retention rate
91%Meet expectation or higher talent scores
KPI’s `
Sourcing MixConversion RatiosAchieving TargetsLength of Recruitment ProcessExperience
Dashboards `
Source of hire `
8%
17%
21%27%
7%
7%
6%6%
Headhunted
EventsCareer Website
Agency
Referrals
Social Media
Internal
Job Boards
17%of all candidates visit our career website after booking a hotel room
Jan2015
Sept2014
May2015
Sept2015
Analysis 2014-2015`
Global Recruitment Model `
Defining the EVP`
Identity [Who we really are]
Image [Who people think we are]
Profile[Who we want to be]
EVP
Content Calendar`
Monday Tuesday Wednesday Thursday Friday Saturdayw/c Jun 29 Status Update #MondayMotivation:
Prioritize effectively and always focus on what will give the greatest results. #bookingformula
Amsterdam Noord is one of the 12 coolest neighbourhoods in Europe, according to Business Insider UK.
Innovation is at the heart of everything we do here at Booking.com. That’s why we introduced the Idea Lab, a platform that allows us to share our ideas and foster innovation.
The Booking ice cream desk delivery service gets us through the #HeatWave. #BookingPerks
How we designed http://Booking.com for Business http://ow.ly/P8REQ
Stars & Stripes - Happy 4th of July
Content type Culture Culture Thought leadership Culture Thought leadership Events / Special daysAudience All Amsterdam All All TechWho? Andreea Andreea Andreea Andreea Andreea AndreeaPublish Where Facebook & Twitter Facebook LinekedIn Facebook Twitter & LinkedIn Facebook & Twitter
w/c Jul 6 Status Update TechCrunch places
Booking.com at the origin of the Netherlands' blooming startup scene. l tcrn.ch/1fdRcCP via @TechCrunch
Adventure won’t find you on the couch. It waits for those who #wingit
The craziest inventions happen by accident when people come together and collide. We tested this theory with Lunch Smash, an #IdeaLab experiment that randomly paired up colleagues and allowed us to share knowledge and meet someone new to expand our Booking network. The first round was a smashing success!
We're #hiring a temporary hotel coordinator in #Paris. Make your move today: http://ow.ly/Pn97S
The best lunch break for the Foosball aficionados: proving their fosspremacy on our sunny terrace in Rome. Think you’ve got game? Join our team.
Our Booking baristas are always right #werunoncoffee
Content type Tech Brand Campaign Events / Special days Job post Culture CultureAudience Tech Marketing All Paris All AllWho? Andreea Andreea Andreea Andreea Benedetta Twitter & FacebookPublish Where Twitter & Facebook Twitter & Facebook Facebook Twitter & Facebook Twitter & Facebook
TWITTER FOLLOWERS FACEBOOK PAGE LIKES LINKEDIN FOLLOWERS YOUTUBE VIEWS
34.5K 9.8%
31.4K
134K 9.8%
122K
165K 4.4%
158K
26,955 31.9%
20,422
TWITTER REACH FACEBOOK REACH LINKEDIN REACH BLOG VIEWS*
4.14M 276%
1.10M
816K 59.3%
512K
3.1M 14.8%
2.7M
16,750
*Starting Sep 26
Q3Q2
Q3Q2
Social Wins`
Getting recruitmentBooking Right
Build a specialized team and hire people who want to be recruiters
Build consistent and scalable processes and use the best tooling.
Be data driven! Know what it takes to source and hire your targets.
Hire a Marketing or PR expert or partner with your Marketing/PR department to
build your EB.
Change management is important!