getting results: internet is direct channel
Post on 17-Oct-2014
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DESCRIPTION
If you want to start chopping your way towards your customers in this enormus digital jungle, then this is probably the best choice for your tour guide.TRANSCRIPT
Getting resultsPriit Kallas, Dreamgrow.com
Internet is the ultimate direct channel
Measurable goals
Leads &signups,permission
Image http://www.sxc.hu/photo/840748
Always BeTesting
If it doesn't make
dollarsit doesnt make
senseDan Zarrella
Targetgroup
Who they are? Interets?
+10%
What they do? Behavior?
+10%
Message & content.What to say?
1. What is it? 2. What can I do with it?
+10%
3. Why should I do it?
Value
(benefits)
+10%
Motivators+10%
Bonuses+10%
PriceThe lowest price might not have the most sales.
+10%
PresentationDesign and form
+10%
One of these banners is 3x more effective than others.
Which?
Traffic sourcesa.k.a. Media
websites, search, social media, email, offline
+10%
Image: Sam LeVan sxc.hu/photo/578005
Landing pages
DO NOT SEND PEOPLE ON THE HOME PAGE!!!!
+10%
ACTION!buy, signup, request info, give feedback,
download, like, share, comment
+10%
ResultsMeasure everything!
dollars, leads, signups, downloads, comments, feedback, sharing
So what?
If it doesn't make
dollarsit doesnt make
senseDan Zarrella
ROIROI
The money is in the list
“The most powerful force in the universe is compound interest”
2,85x
Homework
0. Change campaigns
to continuos programs
1. Segments and interests
2. Beaviour
3. Message: what to say
4. Benefits
5. Motivators
6. Bonuses
7. Price point
8. Design and form
9. Media selection
10. Landing pages
11. Action
12. Test everything
Tools
1. Mailinglist program
or CRM
2. Web statistics
(Google Analytics)
3. Testing platform
(Google Website Optimizer)
Tänan!
Priit Kallaswww.dreamgrow.com, [email protected]