getting set up with your own website and your own brand
TRANSCRIPT
Getting Set Up With Your Own Website
And Your Own Brand
• Who is still using– [email protected]– [email protected]– [email protected]– [email protected]– [email protected]
Why Your Own Website?• 6 key reasons Real Estate Agents should have Their Own
Website (Blog)– Direct Communication– Positioning yourself as the expert– Database Management– Lead Generation– Follow Up– Video marketing– Changing with the times
• Who is your audience and likely clients?• How to get started• What to blog about• When to blog and how often• 6 Ways to Keep Up with Blogging Ideas
What This Class Is Not About
• SEO (Search Engine Optimization)• Google Ad words• Writing 3 blog posts a day• Writing period
This Week Wordpress.org• Your own hosting account
• Flexibility with wordpress.org
• Your own .com
• Your own .com email
• Your .com email in Gmail
• Blogs for your whole team with one hosting account
• Marketing ideas Like– FSBO blog– Expired listing blog– New Construction blog– Credit repair blog
What Can You Do With A Blog
• Story telling• Branding• Video marketing • Co-Market• Testimonials• Education• Social Media• Share blog with others
Gary Vaynerchukwww.tv.winelibrary.com
What To Blog About• Your Listings
• Cover a celebrity or high dollar home for sale in your area
• New Construction projects, re-development or redistricting
• Tip of the Week
• Housing Prices and Market conditions
• Connect with pet owners
• Viral Videos
• Buyer/Seller resource guides
• Super man stories
• Talk about your local resources.
• Podcast an interview with an industry or local big wig or local business
• Review a restaurant
• Local happenings
• I’m a real person story
• Could Save You Thousands Of Dollars• Can be done by your assistant • Can be done by your Son or Daughter• Can be done by YOU!• Can be set up for $5 • I believe in you!
• You want to build your brand?• You want people to find you when looking
to buy or sell a home?• You want people to remember you and
what you do for a living?• What if I said, One blog post a week
would make you $3,000 a year!• Would you do it?• 52 blog posts for $3,000?
Numbers
• 52 blog posts x $5 = $260
• 52 videos edited x $5 = 260
• $3000 - $260 - 260 = $2480
• One blog Post + One video a week = One Sale A Year!
• Do you think?
Numbers
• 52 blog posts x 30 minutes a week to write them
• $3000 / 26 hours = $115 dollars an hour
• Either way you look at it you can’t lose.
Bluehost.com
Might take a couple minutes
Congratulations
• Your New Domain Name is– Now hosted in your hosting account– Ready for wordpress– Ready for a .com email which will show soon
Lets Add Wordpress
You Are Live
Recap
• You can login into your new website at– www.domainname.com/wp-admin– User name is admin– Password is what they give you
• You can go to your website – www.yourdomainname.com to take a look
Example
Some Other Ideas
http://budurl.com/wordpress
Already Have A Godaddy Domain Name?
Godaddy
Choose Domain Name
Name Servers
Setting Name Servers
NS1.BLUEHOST.COMNS2.BLUEHOST.COM
Bluehost.com
Adding To Your Blue Host Account
Next
Almost Finished
Might Take A Couple Of Minutes After Clicking Add Domain
Assign To Your Account
You are ready to add wordpress!
You Are Live
Setting Up .com Email With Your New Domain Name In Gmail
• No more Gmail, Yahoo or Hotmail email
• Looks professional
• Your website is now the same as your email
Done With Blue Host
Lets Head To Gmail And AddOur New .com Email!
Moving Into Gmail
Next
Next
Your Done!