getting social with photography collections, nordiska museet april 2011
TRANSCRIPT
Getting social with photography collections
Powerhouse Museum Paula Bray Manager, Visual & Digitisation services Twitter @paulabray
who are we?
Digital, social & emerging technologies
make a lot of stuff
cross-mediaAttributionNoncommercial Some rights reserved by Derek K. Miller
multi
by angelsk
Digital is impacting on
Digital is impacting on
Be an ʻopenʼ Museum – open to rich engagement, to new conversations
by ilmungo
new ways to engage with audiencesthat may challenge, involve
ʻexperimentationʼ
by wader
dissolve ‘boundaries’ between exhibitions, programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
Enable new interactions with visitors within our
‘spaces and online’
Increase the level of collection information accessible through
‘open access’
what do we think?
findableit is where I am and where I look5
meaningfulI can understand it
responsiveto my interests, moods, location
usable/shareableI can pass it on and share
availableonline/web onsite/galleries
and offsite/community
by Seb Chan fresh+new(er)
who is our audience?
photography by Fanboy30
what does our audience want?
starting conversations
Marinco Kojdanovski
by eternaltedium
these shouldn’t be one way
don’t be slow ʻsnailʼ by Lastaii
access to content
datasets
API’s
by Robotconscience
innovation
geo-location
Flickr screen grab
participation onsite/online
citizen research
it’s about the connections
by teachingsagittarian
it’s about the
☂ bitzi took his umbrella and left ✈
not ‘US’ or ‘THEM’
aim to go deep
Jean-Francois Lanzarone
our audience seeks personal connections
by tapioliller
no shouting
risks need to be taken
Photography by Jean-Francois Lanzarone
if projects fail + evaluate = learn
by Cornell University Library No known copyright restrictions
Visitor Cycle
pre during post
web in gallery/handheld out/mobile/web
revisitation
highly socialvisitor-led
didacticcontrolled
10%
highly socialvisitor-led
1%
by Seb Chan fresh+new(er)
what have we done?
we use
we use
collection online 2006
75,854objects
75,854objects
81,000images
Creative Commons license
cut and paste
gov 2.0 mashups
Notable Mashing Achievement Book Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
Flip Explorer
zoomify
full screen size images
fine details
193mb file
2007 wanted to share our photographic
content to a broader audience
2007 wanted to share our photographic
content to a broader audience
Flickr screen grab
vintage lol cat
Flickr screen grab
Flickr screen grab
200 images from Tyrrell collection
high value sydney centric
sold copiesrarely exhibited
no major publicationnot known for photographic content
no measures
?
....make these collections even richer.
to
Flickr screen grab
&get to know our community....
Flickr screen grab
in the first 4 weeks
40,000 views
230 contacts
2500 + tags
in the first 4 weeks
40,000 views
230 contacts
2500 + tags
pull back to our website
Flickr screen grab
over 2 million views
views are extremely high4 fold compared to our website
it’s NOT just about the views
practicalowl
the access
it’s the connections
the conversations
citizen research
innovation
the access
it’s the connections
the conversations
citizen research
innovation
influenced onsite experiences
we geo-map our images
incredible innovation using our contentPaul Hagon
MOB-augmented reality on iphone/android
install Layar+ BuildAR
real time then and now
by Dan HillModern Times exhibition: visitor created map
citizen location identification
?Flickr screen grab
Flickr screen grab
Flickr screen grab
Flickr screen grab
Domain screen grab
we’ve made connections +
started conversations with this contact
through our photography collections
numerous accounts of citizen research
Image courtesy Randwick City Library Services
Photography by Sutto
Flickr screen grab
Flickr screen grab
Mala Gabrielle
Sutto
shared stories on Photo of the Day
our content was re-used & shared with usphoto by shealo
I used your picture here. Thanks for making available
Common Ground 2009global flickr meet-up
Community curated slideshow
projected onto each institution
a chance to get to KNOW and say
to the community
vernhart
dedicated Flickr fans turned up
several locations around the world
Community presentations
Bob Meade
comments on blogs
we ate the collection
back to strategyparticipation
aim deep
know your audiencetwo way conversations
maury.mccown
changed our photography policy
Michael Sutton
Michael Sutton
visiting the Museum because he can take photos
share experience
we then share on Photo of the Day
our images + community comments
experiment
bringing it back inside
by *Tom*
expected 500 entries
over 2000expected 500 entries
over 2000expected 500 entries
in 8 weeks
required many conversations over 4 months
great interaction
12 Flickr photographers came to opening
47 photographs
+ projection of the whole Flickr group
meet the audience
start conversations
participation
their 80s too
place to share stories
we shared back to audience
Community built title wall
digital impacting exhibition development
not to be traditional photography exhibition
by mediafury
series of projections
causing audience to touch
5 rear projections + mirrors
fail and learn
our first app
Water Worx app
our biggest challenge
our API
thank you Nordiska MuseetPowerhouse Museum photographersall Flickr members using Creative Commons licenses
paula braymanager, visual & digitisation [email protected] @paulabray