getting started on youtube; bizbuzz session 2011
DESCRIPTION
Does video belong in your marketing mix? YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral! Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!TRANSCRIPT
presents
presented by
Getting Started with YouTube
Vince Bryant & Kevin Schaffner
Getting Started
Site-Seeker, Inc. 2011
Why YouTube?
Site-Seeker, Inc. 2011
blogosphere 8.8%1.1%
4%
81.9%
What are the choices?
Site-Seeker, Inc. 2011
FREEIt’s
The best thing about YouTube?
Site-Seeker, Inc. 2011
1. What do you want your YouTube channel to do for your business?
2.YouTube 101: • Watch videos at YouTube.com
• View competitive channels• Get Equipment (e.g. Flip camcorder,
web cam, etc.)
3. Ideal content is <2 minutes; engage right away
4. Expand your reach: • Upload videos on your website, blog,
twitter, LinkedIn, Facebook, all social media
YouTube Goals and Objectives
Site-Seeker, Inc. 2011
• Inform - about your business, what you do, events, etc.
• Educate - how to’s, demos
• Entertain - connect with your target audience
• Promote – testimonials, etc.
Goals of Every Video
Site-Seeker, Inc. 2011
Inform (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=wBEwK5mqJDE
Educate (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=_O7iUiftbKU
Entertain (ENGAGE)
Site-Seeker, Inc. 2011
http://www.youtube.com/user/SiteSeekerInc#p/u/19/VnLf62eybFI
Site-Seeker, Inc. 2011
Promote (ENGAGE)
http://www.youtube.com/user/SiteSeekerInc#p/c/1230260338A14B5B/0/seo3la5GRXU
Setting up your account.
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Create a Google Account.
Site-Seeker, Inc. 2011
Click on “Create Account”
Input your information.
Get a YouTube Account
Setting up your channel:
Site-Seeker, Inc. 2011
Setting up your profile:
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Select Privacy Settings
Adjust Settings
Site-Seeker, Inc. 2011
Tags are keywords used tohelp people find your channel
Add Channel Tags (Settings)
*
*
Site-Seeker, Inc. 2011
Reminder: Keep Saving!
Site-Seeker, Inc. 2011
Themes and Colors
Site-Seeker, Inc. 2011
Look and Feel
Look and Feel
Site-Seeker, Inc. 2011
Click on “Upload”
How to Upload: Step 1
Site-Seeker, Inc. 2011
Free Editing Software
Site-Seeker, Inc. 2011
Click the Upload video button to browse
for the video file you'd like to upload.
Select the file you want to upload and
click Open. Or, drag and drop videos.
How to Upload
Site-Seeker, Inc. 2011
Fill in as much informationas possible! This is crucialto how you will be found!
Your Video is Uploaded
Site-Seeker, Inc. 2011
Uploaded Videos
Site-Seeker, Inc. 2011
Uploaded Videos
Site-Seeker, Inc. 2011
Annotations
Site-Seeker, Inc. 2011
http://www.youtube.com/watch?v=RKwAR-0VpyQ
Annotations
Site-Seeker, Inc. 2011
Playlist
Site-Seeker, Inc. 2011
Friends and Subscribers
Site-Seeker, Inc. 2011
Engagement
Site-Seeker, Inc. 2011
Engagement
Site-Seeker, Inc. 2011
Remember to Save!
Site-Seeker, Inc. 2011
EXPAND YOUR
REACH!
YouTube Action Plan
Site-Seeker, Inc. 2011
Click on “Share”
Click on“Embed” for website code
Social Media Sharing
Site-Seeker, Inc. 2011
Upload Your Videos to Your Website
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Why it’s crucial to optimize:
YouTube Analytics
Site-Seeker, Inc. 2011
YouTube Analytics
Site-Seeker, Inc. 2011
FAQ – Offer answers to questions your customers may ask
Social Media– vlogs!
Interviews – Executives and employees
Video Tours– Show off your factory and place of work
Testimonials – Let your satisfied customers be heard
Promotional – New product announcement or service
Closing Thoughts
Site-Seeker, Inc. 2011
Site-Seeker, Inc. 2011
Questions?