© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Amit Patel, GM AWS Mobile Development

August 11, 2016

Getting Started with AWS Mobile

Services

4 Million+ Mobile apps in the App

Store and Google Play

18 WeeksAverage time to build

mobile apps

25%Apps abandoned

after first use

Source: App Annie 2016

Recode 2016

Unique features

Time to market

Scale, performance, & reliability

App quality

Your

infrastructure

Your app

Fulfilling customers’ daily lives

Jeffrey Jagoda / August 11, 2016 / AWS NYC Summit

Store Locator

Fuel Prices

Nutrition

Wawa Card & Reload

Pay in-store

GET GREAT REWARDS!

Fast.Easy.

Rewarding.

A better way to Wawa!

Amazon Web Services

Wawa Data Center

3rd Parties

& Payment

B2B

Partners

EC2Elastic Load

Balancing

S3 RDS

Route 53

Enterprise

Service BusEnterprise

Applications

Customers

Fast.Easy.

Rewarding.

Connecting customers

12 months from Sprint 0 to Production

An Enterprise Design to Mobile Backend

PCI Compliant Architecture

Component-based Architecture / Decouple

Internet Scalable (Consumer Growth)

Extreme Agility and Flexibility

Over 45 New Technologies

A digital transformation story

Associates in action

FASTER

• Speed to Market

• Internet Enablement

• Simplify Management

• Dynamically Adapt

• Infrastructure as Code

• AWS Marketplace

Launching into the clouds

In production nearing 2 years!

Working with Amazon and our developers to evolve the design: Mobile Analytics, Serverless (Lambda),

Device Testing (Device Farm)

*Using AWS for other use cases

Fast. Easy. Rewarding.

Lift off & beyond

Develop > Deliver > Engage

…..…

.

Get out of box scalability, flexibility, & security

Use your favorite

{ language,

IDE,

toolchain }

Pay as you go

Scalability Security & ComplianceFlexibility

Easily add and manage the services you need

Authenticate users

Analyze user behavior

Store and share media

Synchronize data

Deliver media

Amazon Cognito

(Sync)

Amazon Cognito

(Identity)Amazon S3

Amazon CloudFront

Store data

Amazon DynamoDB

Amazon RDS

Track retentionAmazon Mobile

Analytics

Send push notificationsAmazon SNS

Mobile Push

Run server-side logic

AWS Lambda

Device Farm

Test your app

Amazon Mobile

Analytics

AWS Mobile SDKs

AWS Mobile Hub

Develop > Deliver > Engage

Test on real devices

Continuously deliver quality applications

…

Monitor app health and nip issues in the bud

Develop > Deliver > Engage

Generate insights to drive informed decisions

Analytics on usage,

retention, and

monetization

Flexible app

instrumentation and

custom analytics

Integrated mobile

and web analytics

Effectively engage your users

Message users via

email, SMS, mobile

push or desktop

push

Enable direct and

broadcast

messaging

Automate user

messaging with APIs

Develop > Deliver > EngageQuickly and EasilyAWS will manage the

infrastructure

High Quality

Applications

Intelligently,

proactively, and

completely

…

Find, try, purchase, and install mobile software in

minutes on AWS Marketplace

…

Demo

Thank You!