04/11/2023

GETTING STARTED WITH CONVERSION

RATE OPTIMIZATION (CRO)

BY MICRACLE

04/11/2023

TABLE OF CONTENT

INTRODUCTION CONVERSION RATE CALCULATION/ROI CONVERSION RATE BASIC STRATEGY LEAD STAGES AND POTENTIAL CONVERSION RATES AMONG SALES AGENTS CURRENT METHODS USED FOR CR AND THEIR EXPECTED % RETURNS BIGGEST CHALLENGE FACING A/B TESTING AMONG SALES AGENTS A SURVEY ON ORGANIZATION’S CONVERSION RATE EXPERIENCE FOR

ORGANIC TRAFFIC CONVERSION ARCHITECTURE (THE CONSTANT CYCLE) CRO PURE VISIBILITY ANALYSIS CONVERSION COMPONENTS THAT SHOULD BE TESTED AND IMPROVED TO

BOOST YOUR CONVERSION RATES (PART 1) CONVERSION COMPONENTS THAT SHOULD BE TESTED AND IMPROVED TO

BOOST YOUR CONVERSION RATES (PART 1) OTHER IMPORTANT CONVERSION ELEMENTS TO TEST CONCLUSION

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INTRODUCTION In internet marketing and sales, Conversion rate optimization (CRO) is the method of

creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.

It is also commonly referred to as CRO. Conversion optimization was born out of the need of lead generation and ecommerce Internet marketers to improve their website's results. As competition grew on the web during the early 2000s, Internet marketers and sales representatives had to become more measurable with their marketing and sales tactics. They began experimenting with website design and content variations to determine which layouts, copy text, offers and images will improve their conversion rate.

Many Internet marketers see Conversion Rate Optimization as a process of increasing website leads and sales without spending money on attracting more visitors by reducing their visitor "bounce rate". Some test methods enable one to monitor which headlines, images and content that can help convert more visitors into customers.

There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing as an approach to discover the best way to increase a website, a campaign or a landing page conversion rates. The other school is focused more on the pretesting stage of the optimization process. In this second approach, the sales agent or marketer will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then would it be willing to deploy testing mechanisms to increase conversion rates.

  To a layman’s point of view, Your conversion rate is a measure of the number of potential customers that go on to buy your products or services via your website. But how do we optimize our conversion rate? What are the results? What are the funnel s/channels that works best?

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CONVERSION RATE CALCULATION/ROI

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CONVERSION RATE BASIC STRATEGY

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LEAD STAGES AND POTENTIAL CONVERSION RATES AMONG SALES AGENTS

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CURRENT METHODS USED FOR CR AND THEIR EXPECTED % RETURNS

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BIGGEST CHALLENGE FACING A/B TESTING SALES AGENTS

lack of budget Too

Complex Cannot Justify ROI

Lacking Best

Practises

Too many

Vendors

0

5

10

15

20

25

30

35 SALES AGENTS

SALES AGENTS

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A SURVEY ON ORGANIZATION’S CONVERSION RATE EXPERIENCE FOR ORGANIC TRAFFIC

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CONVERSION ARCHITECTURE(THE CONSTANT CYCLE)

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COS PURE VISIBILITY ANALYSIS

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CONVERSION COMPONENTS THAT SHOULD BE TESTED AND IMPROVED TO BOOST YOUR CONVERSION RATES (PART 1)

• Headline • Offer(s)

• Benefits• Lead

Web page offers the biggest

opportunity for improvements in conversion rate.

Use headlines that clearly state that

your product offers

Since your offer is the

“call to action” that asks your visitors to act

(purchase, sign up, opt-in), etc

List your benefits in the order of your

product’s “value hierarchy” to your target

market

Leads must be written with

strong benefits that capture your visitor’s attention and make them want to continue

reading

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CONVERSION COMPONENTS THAT SHOULD BE TESTED AND IMPROVED TO BOOST YOUR CONVERSION RATES (PART 2)

The images you use have a big impact on your conversion rates. People like to read “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.

• Images

The number one reason the people indicated why they wouldn’t buy from a website was because it had an unprofessional “look and feel” that lacked credibility and did not “feel” trustworthy. Having a professional look, and trust building logos (such as VeriSign and BBBOnline certifications) help convert significantly more of your website’s qualified visitors into new customers

• Look & Feel

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OTHER IMPORTANT CONVERSION ELEMENTS TO TEST

Hot conversion elements

Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds

Add a Logo and a powerful “Value Proposition” to the top left

Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)

Add a phone Number and Call to Action above the fold (top of the page)

If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).

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CONCLUSION

If you are serious about improving the performance of your website in order to gain more customers, Conversion rate optimization is right for you. With conversion optimization you can increase the return-on-investment from your website by identifying the content and design combinations that lead to the most sales or conversion. You need a broad knowledge of what works in your industry and what’s working in other industries too. Put your experience into making your websites better. Find out what really drives sales. Using website optimization tools, you can make your website more persuasive by testing the effectiveness of the various elements of your page elements like headers, content, lay-outs, images and forms.