getting stock gifts... again and again by janet doolin jd
DESCRIPTION
I gave this PowerPoint presentation in Texas at an AFP Conference to illustrate how easy it is to ask for stock gifts from donors. Please download and feel free to use it.TRANSCRIPT
11
Janet Doolin, J.D.Janet Doolin, J.D.
Getting Stock Gifts
22
AgendaAgenda
Why Ask for Stock GiftsWhy Ask for Stock Gifts Words to Watch ForWords to Watch For Walking Through A Stock GiftWalking Through A Stock Gift Building Your Stock ProgramBuilding Your Stock Program
33
Why Ask For Stock GiftsWhy Ask For Stock Gifts
Benefits For Your OrganizationBenefits For Your Organization
Bigger GiftsBigger Gifts Repeat DonorsRepeat Donors Build Prestige Build Prestige Gain EfficiencyGain Efficiency
44
Why Ask for Stock GiftsWhy Ask for Stock Gifts
Benefits For DonorsBenefits For Donors
Satisfaction of Giving Larger GiftSatisfaction of Giving Larger Gift ““Triple Play”Triple Play” Avoid Costs Avoid Costs Create Income for Self or Others Create Income for Self or Others
55
Who’s Doing This Well?Who’s Doing This Well?
Colleges and UniversitiesColleges and Universities
University of Denver University of Denver University of ColoradoUniversity of Colorado
Total Stock Gifts & DonorsTotal Stock Gifts & Donors
66
Who Else?Who Else?
Health and Human Services Health and Human Services OrganizationsOrganizations
National MS SocietyNational MS Society United Way - Denver ColoradoUnited Way - Denver Colorado
Total Stock Gifts & DonorsTotal Stock Gifts & Donors
77
What Do Your Donors What Do Your Donors Own?Own?
Stock
Bonds
Cash
Real Estate
Per. Prop.
Stock 36%
Real Estate 24%
Per.Prop.20%
Bonds 11%Cash 9%
88
Key PointsKey Points
WhyWhy
WhoWho
WhatWhat
99
Words to Watch ForWords to Watch For
SecuritiesSecurities Capital GainsCapital Gains
Appreciated StockAppreciated Stock Depreciated StockDepreciated Stock
1010
More Words to Watch ForMore Words to Watch For
Marketable StockMarketable Stock Stock ExchangesStock Exchanges
Hard-To-Market StockHard-To-Market Stock Unmarketable Stock Unmarketable Stock
1111
Walking Through a Stock Walking Through a Stock GiftGift
Current FMVCurrent FMV $10,000$10,000 Original CostOriginal Cost $ 2,000 $ 2,000
GainGain $ 8,000$ 8,000
Income Tax Deduction $10,000Income Tax Deduction $10,000
1212
Walking Through a Stock Walking Through a Stock GiftGift
What About Capital Gain Tax?What About Capital Gain Tax?
If Donor Sells: If Donor Sells: $1,600 Tax$1,600 Tax
If Donated: If Donated: No Capital Gain TaxNo Capital Gain Tax
1313
Walking Through a Stock Walking Through a Stock GiftGift
Four Issues Four Issues CConveyonvey VValuealue AAcknowledgecknowledge RRecognizeecognize
CVARCVAR
1414
CCVARVAR -- CConveying Stockonveying Stock
Different Modes of DeliveryDifferent Modes of Delivery Hand DeliverHand Deliver MailMail ElectronicElectronic
Common PitfallsCommon Pitfalls
1515
CCVVARAR –– VValuing Stockaluing Stock
Marketable StockMarketable Stock FMVFMV High and LowHigh and Low
Donor’s ResponsibilitiesDonor’s Responsibilities Organization’s ResponsibilitiesOrganization’s Responsibilities
1616
CVCVAARR –– AAcknowledging cknowledging
Stewardship of GiftStewardship of Gift Creating Stock SpreadsheetCreating Stock Spreadsheet
Receipt the Number of SharesReceipt the Number of Shares Name of StockName of Stock Date of GiftDate of Gift High and Low (Optional)High and Low (Optional)
1717
CVACVARR –– RRecognizing ecognizing DonorDonor
Your Organization’s PoliciesYour Organization’s Policies Major Gift vs. Planned Gift?Major Gift vs. Planned Gift?
Ongoing Stewardship of DonorOngoing Stewardship of Donor Repeat Stock GiftsRepeat Stock Gifts
1818
CVARCVAR
CConveyance is Keyonveyance is Key
VValuing Stock Giftsaluing Stock Gifts
AAcknowledging Stock Giftscknowledging Stock Gifts
RRecognizing Stock Donors ecognizing Stock Donors
1919
Building A SuccessfulBuilding A SuccessfulStock ProgramStock Program
PoliciesPolicies
Internal StepsInternal Steps Brokerage RelationshipBrokerage Relationship Stock SpreadsheetStock Spreadsheet
MarketingMarketing
2020
Policies and Internal Policies and Internal StepsSteps
Accepting Stock GiftsAccepting Stock Gifts Valuing StockValuing Stock Internal Reporting ProceduresInternal Reporting Procedures
Selling Stock or Holding Stock?Selling Stock or Holding Stock? Pros and ConsPros and Cons
2121
Marketing StrategiesMarketing Strategies
Broad MarketingBroad Marketing
Targeted MarketingTargeted Marketing
One On One MarketingOne On One Marketing
2222
Easy Marketing IdeasEasy Marketing Ideas
Stock Gift in a BoxStock Gift in a Box
October Stock LetterOctober Stock Letter
Direct Mail Piggyback Direct Mail Piggyback
2323
Other Marketing IdeasOther Marketing Ideas
Stock BrochureStock Brochure
Marketing with the SeasonsMarketing with the Seasons
Financial Seminars – Pros and ConsFinancial Seminars – Pros and Cons
WebsitesWebsites
2424
Wired Seniors ReportWired Seniors Report
Internet Use StudyInternet Use Studywww.pewinterest.orgwww.pewinterest.org
AgeAge Percent OnlinePercent Online 50-5450-54 52%52% 55-5955-59 43%43% 60-6460-64 33%33% 65-6965-69 23%23% 70-7470-74 15%15% 75-8075-80 8% 8%
2525
Donor ServicesDonor Services
The Key is Service The Key is Service
““Full Service Approach”Full Service Approach”
How Your Staff Can Help…How Your Staff Can Help…
or Hurt Your Programor Hurt Your Program
2626
Stock Gift Program GoalsStock Gift Program Goals
Consistent Marketing PlanConsistent Marketing Plan KISSKISS Avoid Technical JargonAvoid Technical Jargon
Consistent Donor ServicesConsistent Donor Services
Promote Major Gifts & Planned Gifts Promote Major Gifts & Planned Gifts
2727
3 Key Points3 Key Points
PoliciesPolicies Board is on BoardBoard is on Board Staff is on BoardStaff is on Board
StrategiesStrategies
Spectacular Service! Spectacular Service!
2828
RisksRisks
Risks of Not Having a Stock ProgramRisks of Not Having a Stock Program
vs.vs.
Having a Stock ProgramHaving a Stock Program
2929
Is Your OrganizationIs Your Organization in Neutral? in Neutral?
Neutral is a Dangerous GearNeutral is a Dangerous Gear
Manage New ActivitiesManage New Activities
Evaluate Your Stock ProgramEvaluate Your Stock Program
Elicit Donor FeedbackElicit Donor Feedback
3030
Your Donors Are #1Your Donors Are #1
Promoting InvolvementPromoting Involvement
Developing Service ApproachDeveloping Service Approach
Building Your ProgramBuilding Your Program
Creating Lifelong Major Gift Donors Creating Lifelong Major Gift Donors
3131
The Measure of Your LifeThe Measure of Your Life
““The measure of your lifeThe measure of your life
won’t be in what you accumulate,won’t be in what you accumulate,
it will be measured instead it will be measured instead
by what you give away” by what you give away”
3232
How To Reach MeHow To Reach Me
Janet Doolin, J.D.Janet Doolin, J.D.Doolin Consulting LLCDoolin Consulting LLC919.533.0105919.533.0105www.janetdoolin.comwww.janetdoolin.comjan@[email protected] “ “Helping nonprofits & foundations Helping nonprofits & foundations raise more major gifts & planned gifts” raise more major gifts & planned gifts”