getting the most out of @instagram
DESCRIPTION
I am by no means an expert at @instagram, I'm just an enthusiast that managed to pick up a few followers. I was asked to share my thoughts on @instagram with one of the recent classes at the ODMA at Ogilvy & Mather Cape Town; this is the deck that I put together. Feel free to get in touch if you'd like more info; I have a feeling that this deck really only makes sense with an explanation.TRANSCRIPT
Getting the most out of @instagram—@rowaneva
1. Making your photos / videos look great.
2. Hashtagging and geotagging your photos / videos.
3. Getting involved.
4. Joining, or starting, a community.
5. Instagram for brands.
1. Making your photos / videos look great.
2. Hashtag it
3. Get involved
4. Community first
5. Brands
1.1 The basics, and about evolving:
1. Hashtag it
2. Get involved
3. Community first
4. Brands
My first @instagram:
@rowaneva3 likes6.47 pm 10/29/2010
Two years later:
@rowaneva179 likes9:51 am 12/30/2012#thepep
1.2 A snapshot of the stuff that doesn’t really look great:
1. Hashtag it
2. Get involved
3. Community first
4. Brands
1.3 Five examples of the really great stuff:
1. Hashtag it
2. Get involved
3. Community first
4. Brands
1.@thiswildidea#maddieonthings
2.@teaforbear#45degrees
3.@manonwethly#flyingstuff
4.@lorraineloots#365paintingsforants
5.@lisatingchong#rsa_minimal
1.4 Apps: filtering, text and more:
1. Hashtag it
2. Get involved
3. Community first
4. Brands
1. Make it look good
2. Hashtagging and geotagging your photos / videos.
3. Get involved
4. Community first
5. Brands
1. Make it look good
2.1 Way too many hashtags become bad hashtags:
2. Get involved
3. Community first
4. Brands
#dailypic #follow #photooftheday #fun #love #jj #instadaily #igers #igersoftheday #me #gramoftheday #instagramhub #instamood #bestoftheday #tumblr #picoftheday #igdaily
#webstagram #potd #instatalent #ig_watchers #insta_global #instago #ig_snapshots #gang_family #igfotogram #igscout
#_wg #1d #instagramer #instaaaaah #insta_crew #instapicture #instamillion #instagold #photolocker
#insta_shutter #instagroove #ignation #instahub #original #photoaday #most_deserving #bestsnaps #bestphoto
#instapic #life #tagsta_ #ig_universal #instaweb #clubsocial
1. Make it look good
2.2 Twelve great hashtags (according to Instagram):
2. Get involved
3. Community first
4. Brands
1.@johnmcampos#jumpstagram
2.@katieonthehill#thingsorganizedneatly
3.@dancewithsenses#fromwhereistand
4.@fitri__#puddlegram
5.@comin2anend#chasinglight
[email protected]#throughthefence
7.@llewllewtoo#fiftyfifty
8.@alice_gao#bluronpurpose
9.@denisetansl#onthetable
10.@nycars#morninautos
11.@_philiptran#makeportraits
12.@thermida#caughtgramming
1. Make it look good
2.3 Start your own hashtags:
2. Get involved
3. Community first
4. Brands
@rowaneva#woodstocknumbers
1. Make it look good
2.4 Geotagging your photos / videos:
2. Get involved
3. Community first
4. Brands
1. Make it look good
2. Hashtag it
3. Getting involved.
4. Community first
5. Brands
1. Make it look good
2. Hashtag it
3.1 The Instagram weekend hashtag project:
3. Community first
4. Brands
Friday evenings:
@instagram334370 likes8.13 pm 8/1/2014#WHPicecreamTaken by @megacaesaria
Monday evenings:
@instagram335678 likes9.12 pm 8/4/2014#WHPicecream
My first feature:
@instagram#streetartistry
My second feature:
@instagram#WHPexplore
1. Make it look good
2. Hashtag it
3.2 Local and international iPhoneography exhibitions:
3. Community first
4. Brands
1. Make it look good
2. Hashtag it
3. Get involved
4. Joining or starting a community.
5. Brands
1. Make it look good
2. Hashtag it
3. Get involved
4.1 Joining an InstaMeet:
4. Brands
1. Make it look good
2. Hashtag it
3. Get involved
4.2 Starting your own community:
4. Brands
@cttype#cttype
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5. Instagram for brands.
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.1 Six great international brand account examples:
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.2 Two international brand activation / campaign examples:
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.3 Four local and hyper-local brand account examples:
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.4 Brands and advertising on @instagram:
Source: http://adweek.it/1kAnuJH
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.5 Brands disrupting @instagram to get noticed.
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.6 Measurement:
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.5.1. Iconosquare:
1. Make it look good
2. Hashtag it
3. Get involved
4. Community first
5.5.2. Totems:
