getting the most out of your linkedin company page
DESCRIPTION
http://www.gloriarand.com Slides from webinar on LinkedIn Company Pages presented by SEO Copywriter & Social Media Consultant Gloria Rand.TRANSCRIPT
Former writer/producer for “Nightly Business Report” on PBS
SEO Copywriter & Social Media Consultant
Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing
Getting the Most Out of Your
Company Page
Overview
• Why use LinkedIn Company Page? • Page Setup• Promote Your Page• Examples
Facts
• Over 100 million members
Facts
• Over 100 million members
• Avg. household income: $109K+
Facts
• Over 100 million members
• Avg. household income: $109K+
• Over 1 million Company Pages
Company Pages
Company Pages
Company Pages
Find Your Page
Add Your Company
Add Your Company
Company Overview
Company Overview
Company Overview
Company Overview
Company Overview
Careers
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Add Your Products/Services
Customize Service Page
1. Create unique pages to serve audiences based on profile content – Ex. One version for the U.S., one for Canada
Customize Service Page
2. Describe what your company offers - Remember to use Keywords!
Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images
Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images - Drive traffic by adding URL’s to image
Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images - Drive traffic by adding URL’s to image- Image Size = 640x220 pixels
Banner Graphics
Images should be 640 x 220 pixelsInclude a Call to Action!
Banner Graphics
Customize Service Page
4. Add YouTube video
Promote Your Page
Recommendations
Recommendations
Interesting Statistics…
Dell’s annual growth
Page Analytics
Page Analytics
More Analytics
• Number of clicks on products & services– More info, employees, promotional banners,
special promotional links• Members following company • Member visits by industry, function,
company
Company Page Benefits
• SEO• Profiling• Expertise• Testimonials
Special Offer
• Create a LinkedIn Profile or• Create a LinkedIn Company Page
– Reg. Price $125– Webinar Price: $75
Email: [email protected]: LinkedIn Page
Questions? Ask Gloria!
Gloria RandSEO Copywriterhttp://www.gloriarand.com
[email protected]: GloriaRandCopywriterTwitter: @GloriaRandLinkedIn Page: http://www.linkedin.com/company/gloria-rand---seo-copywriter