getting the word out: how to implement your online branding strategy
DESCRIPTION
See how to boost visiblility of your social media content by linking your related accounts.TRANSCRIPT
Getting the Word Out
How to Implement Your Online Branding Strategy
Matt Sullivandirector of trainingroundpeg [email protected] 960-6840
• Twitter• LinkedIn– company profile– groups
• Facebook• Blog– wordpress.org
Social Media Accounts
• Twitter• LinkedIn– company profile– groups
• Facebook• Blog– wordpress.org
Social Media Accounts
• Twitter• LinkedIn– company profile– groups
• Facebook• Blog– wordpress.org
Social Media Accounts
Age of US Facebook Users as of 9/23/2010
25-34 22.6%35-44 15.645-54 11.355-64 6.5Total: 65%
Twitter/FacebookAwareness
Twitter/Facebook Usage
• Easy way to drive traffic to more robust content
• RT’s are an easy way to pass along links and short info
• RT’s from others tend to result in more followers for you
Why Twitter?
• Audience determines appropriate level of personal sharing
Twitter: Strategy
• @mattrsullivantwitter.com/mattrsullivan
• @roundpeginctwitter.com/roundpeginc
Personal vs. Brand
• Tweet, RT, schedule RT’s– Hootsuite.com– Tweetdeck.com– socialoomph.com
• Read & post to multiple SM accounts– Twitter– Facebook– LinkedIn
Use an Aggregator
• Follow those that follow peers• Use services to find peers/clients– http://www.blastfollow.com/
• ID spammers/unfollowers– friendorfollow.com– tweepi.com– tweetchat.com
New contacts/clean house
• Perception of professionalism• Groups!
Why LinkedIn?
• Be selective about your personal network• Create good landing page for company and
personal space• Update via Aggregator• Display tweets and blog content on LinkedIn
pages
LinkedIn: Strategy
• Personal Profile– www.linkedin.com/in/mattrsullivan
• roundpeg inc. Profile– www.linkedin.com/companies/36582
LinkedIn Accounts
• Promote blog entries, events, newsworthy bits to LinkedIn Groups
• Comment within Group conversations
Participate in Groups
• Because 138,660,280 Americans might be wrong, but I’m not going to be the one to tell them!
Why Facebook?
• It is ranked the number 2 site in the US• The largest group by size and percentage is Females 18-25• The largest age group including males and females is the 18-34 year olds at
42%• Smallest is 55-65 year olds (but the latest research shows that it is the fastest
growing group)• The 13-17 year olds are the second smallest group but keep in mind that still
represents nearly 6 million females in its mix and 4.6 million males• Facebook is the number 3 site visited by the those 65+ (Source: Nielsen Blog,
2010 Media Industry Fact Sheet)• Average Age on Facebook is 38• 61% of Facebooks users are aged 35 or older• 30% earn $60 – 100k and 32% earn over $100,000
Facebook Stats
• www.facebook.com/mattrsullivan• www.facebook.com/roundpeginc
• Create Fan Pages for business– Show twitter feed– Show blog entries– Consider FBML to add interactivity
• Create Like button on blog– Simple Facebook Like (Wordpress.org)
• FBSS 2010– www.socialmediaexaminer.com/fbsummit10
Facebook: Strategy
• blogs.roundpeg.com• Serves as the collection point for varied
content– Webinar registration/viewing– Small-scale consulting – Tech tips– Newsletter articles
Blog
– TwitterTools• Shows twitter feed• Allows autotweet of new content
– Tweetmeme• Allows RT from blog post
– Google sitemaps– SexyBookmarks• Creates slick SM sharing links on each page
– Yet Another Related Posts• Generates lists based on category and keywords
Blog: Strategy
• Be relevant• Use social media to establish cred– Share tips– Announce successes– Discuss/solve problems
• Be generous– Share success of others– Recirculate/”Like” good content– Comment on others’ blogs– Link share when appropriate
Universal Tips